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Matcha Cup

Matcha Cup shows low returns (0.6%), but prices mostly outside the sweet spot ($6.66–$14.37) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51

Market size 14Growth 29Conversion 38Competition 77Returns 97Price range 0Avg price 34Brand share 85Review moat 94Quality gap 79
This niche Category average · 5,777 niches

Is Matcha Cup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Matcha Cup is a £58K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Matcha Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.1% over the last 90 days and 3.1% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr5K
Search volume / yr+3.1%187K
Conversion rate3.1%
Avg price£10.07

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers28 · 31
Top-5 product click share39%
Open market50%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement97%
New entrants (1y)22· 5 succeeded
Avg rating4.2★
Avg reviews126

Top Matcha Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

31

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

39%

Top 20: 81%

Open market

44%

  • INSETLAN17%
  • Tel Charme *10%
  • TW1TGOFT9%
  • zxevg7%
  • GOEDEKE7%
  • DYUEE6%

Matcha Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR3.1%Products38Brands28Top 5 Brands50%OOS Rate11.0%Rating4.2★Reviews126Avg BSR#200
5K3KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Matcha Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • matcha cup72K/yr
  • matcha glass56K/yr
  • matcha glasses14K/yr
  • matcha cups12K/yr
  • matcha glass with straw9K/yr
  • matcha mug15K/yr
  • matcha cup with straw9K/yr

What reviews say buyers love and hate about Matcha Cup

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall27%

Amazing quality

Strength10%

sturdier than I was expecting

Size-Overall9%

Good size

Design-Overall8%

Aesthetically nice to look at

Ease Of Cleaning8%

Easy to clean

What buyers complain about

68% of reviews
Durability19%

Break easy

Quality-Overall11%

Poor quality

Size-Overall8%

one doesnt fit

Strength7%

any attempt above that of the strength of a small child to push down the lid leads it to crack

Leak-Proof6%

this isnt leak free

Matcha Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Quality-Overall
9%
3Weight Heavy
7%
4Leak-Proof
5%
5Thin
5%

Common Matcha Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matcha Cup 54/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 38 tracked products. 5 of 22 products launched in the last 360 days are still selling. Search demand moved +3.1% over the last 90 days.
Search demand for Matcha Cup on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.