matcha cup
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($6.66–$14.37) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great125.61avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.07avg listing price — sweet spot $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 187K searches
Price range
Bad£6.66–£14.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matcha cup is a £58K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
matcha cup market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 11.0%
- Avg brand age
- 23 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
31
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
39%
Top 20: 81%
Open market
44%
- INSETLAN17%
- Tel Charme *10%
- TW1TGOFT9%
- zxevg7%
- GOEDEKE7%
- DYUEE6%
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — +3.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top matcha cup search terms
- matcha cup72K/yr
- matcha glass56K/yr
- matcha glasses14K/yr
- matcha cups12K/yr
- matcha glass with straw9K/yr
- matcha mug15K/yr
- matcha cup with straw9K/yr
Top matcha cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INSETLAN 380ml Glass Tumbler with Lid and Straw 2 Pack - Ribbed Glass Cup Iced Coffee Glasses Clear Leakproof Tumbler Cup for Smoothies Iced Latte Matcha Cold Drinks (2)
INSETLAN£11.534.5★140 rev
zxevg Iced Coffee Cup 2 Pack 600ml Matcha Glass Tumbler Ribbed & Floral Glass Cups with Lids and Straws Leakproof Reusable Tumblers for Smoothie Cold Drinks Home & Travel
zxevg£11.544.4★17 rev
2Pcs 530ML Glass Mugs with Straws - Clear Iced Coffee Cup Matcha Ribbed Wavy Glass Cups Matcha Glasses with Straws Brush & Cup Brush for Ice Coffee Juice Drink Milk Tea Cocktail Wedding Birthday Gift
TW1TGOFT£9.704.5★14 rev
GOEDEKE 2 PCS Ripple Glass Cups 300ML Bubble Water Drinking Glasses Heat-Resistant Glasses with Glass Straws Cappuccino Latte Macchiato Coffee Cup Suitable for Coffee Tea Juice Cocktails Beer
GOEDEKE£9.993.7★8 rev
MEETOZ 2 Set 500ml Finew Glass Cups with Bamboo Lids and Glass Straws Reusable Can Shaped Glass Cups Set for Smoothies Beer Cola Juice Soda
MEETOZ£8.144.3★112 rev
Newest
by launch date
Suupii 10 PCS Glass Cups with Lids and Straws Set Iced Coffee Cup with Straw and Lid Matcha Cups Iced Coffee Glassses Matcha Glasses with Glass Straws for Milk Ice Cream and Juice
Suupii£7.890 rev
zxevg Iced Coffee Cup 2 Pack 600ml Matcha Glass Tumbler Ribbed & Floral Glass Cups with Lids and Straws Leakproof Reusable Tumblers for Smoothie Cold Drinks Home & Travel
zxevg£11.5417 rev
Tel Charme * 2 Pack 480ml Iced Coffee Glass Cups with Lids and Straws Reusable Matcha Glass Cups for Smoothies Juice Beer & Cold Drinks
Tel Charme *£9.456 rev
GOEDEKE 2 PCS Ripple Glass Cups 300ML Bubble Water Drinking Glasses Heat-Resistant Glasses with Glass Straws Cappuccino Latte Macchiato Coffee Cup Suitable for Coffee Tea Juice Cocktails Beer
GOEDEKE£9.998 rev
TW1TGOFT 2Pcs 530ML Glass Mugs with Straws - Clear Iced Coffee Cup Matcha Ribbed Wavy Glass Cups Matcha Glasses with Lid & Cup Brush for Ice Coffee Juice Drink Milk Tea Cocktail Wedding Birthday Gift
TW1TGOFT£8.873 rev
Trending
90-day click momentumzxevg Iced Coffee Cup 2 Pack 600ml Matcha Glass Tumbler Ribbed & Floral Glass Cups with Lids and Straws Leakproof Reusable Tumblers for Smoothie Cold Drinks Home & Travel
zxevg£11.544.4★
Tel Charme * 2 Pack 480ml Iced Coffee Glass Cups with Lids and Straws Reusable Matcha Glass Cups for Smoothies Juice Beer & Cold Drinks
Tel Charme *£9.454.7★
Suupii 10 PCS Glass Cups with Lids and Straws Set Iced Coffee Cup with Straw and Lid Matcha Cups Iced Coffee Glassses Matcha Glasses with Glass Straws for Milk Ice Cream and Juice
Suupii£7.890.0★
INSETLAN Clear Glass Cup with Lids and Straws 2 Pack Ice Coffee Cup Glass Tumbler with Lid and Straw for Smoothie Latte Iced Coffee Matcha and More Elegant & Durable
INSETLAN£10.974.5★
GOEDEKE 2 PCS Ripple Glass Cups 300ML Bubble Water Drinking Glasses Heat-Resistant Glasses with Glass Straws Cappuccino Latte Macchiato Coffee Cup Suitable for Coffee Tea Juice Cocktails Beer
GOEDEKE£9.993.7★
What buyers say about matcha cup
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“sturdier than I was expecting”
“Good size”
“Aesthetically nice to look at”
“Easy to clean”
“Good for the price”
“they dont leak”
“no issues with them came as described”
“dishwasher safe so I don't have to faff around washing them up”
“It is claimed to be durable”
What buyers complain about
“Break easy”
“Poor quality”
“one doesnt fit”
“any attempt above that of the strength of a small child to push down the lid leads it to crack”
“this isnt leak free”
“though a little on the thin side”
“very fragile, a few have broken after taking them out the dishwasher”
“Not accurate description”
“No longer smells after 2 washes”
“not only are they a pain to put on correctly”
Top return reasons
Common questions
- Is matcha cup profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 38 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the matcha cup niche?
- 28 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in matcha cup?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for matcha cup peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the matcha cup niche?
- Listings span £6.66–£14.37; the average listing price is £10.07 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.