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Matcha Cup

Maybe

Returns run at only 0.6% of orders. But prices span $6.66–$14.37, mostly outside the sweet spot, so Matcha Cup is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£58K/yr187K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
39%top-5 click share · 28 brands · 31 sellers

Flapen Score

Matcha Cup against its category

The dotted line is the Home & Garden average. Past it, Matcha Cup is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Cup 187K times last year and spent an estimated £58K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
3.1%
Market size, estimated
£58Ka year
Peak month
December1.8× the quietest month
Top search term
matcha cup72K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £6.66 to £14.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.07 that is £0 to £1K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£6.66–£14.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #200 within Glassware. It carries 126 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#200in Glassware
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
38

04 · Newcomers

Amazon counts 5 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
5Amazon's first-year sales bar
Average brand age
23 months

Products

Top Matcha Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

31

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

39%

Top 20: 81%

Open market

44%

  • INSETLAN17%
  • Tel Charme *10%
  • TW1TGOFT9%
  • zxevg7%
  • GOEDEKE7%
  • DYUEE6%

Demand

Matcha Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Matcha Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha cup72K/yr
  • matcha glass56K/yr
  • matcha glasses14K/yr
  • matcha cups12K/yr
  • matcha glass with straw9K/yr
  • matcha mug15K/yr
  • matcha cup with straw9K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.24

Break easy

One of them broke in less than two weeks

Not Durable

Quality-Overall11%+1.25

Poor quality

avoid this seller as clearly no quality control

quality is shocking

Size-Overall8%+0.14

one doesnt fit

To small unfortunately

A lot bigger

Strength7%−0.05

any attempt above that of the strength of a small child to push down the lid leads it to crack

Very fragile

This one is just soo fragile the straw breaks so easily

Leak-Proof6%

this isnt leak free

arent perfectly leakproof

Leaking after 1 month

Love

Quality-Overall27%+1.25

Amazing quality

The glasses are of a good quality

These are really good quality cups

Strength10%−0.05

sturdier than I was expecting

They are sturdy

the glass feels sturdy enough for daily use

Size-Overall9%+0.14

Good size

The cups also do fit very nicely

fit perfectly in my kitchen cupboard

Design-Overall8%+0.60

Aesthetically nice to look at

Amazing design

Very cool design

Ease Of Cleaning8%+1.36

Easy to clean

easy to clean with the straw cleaner provided

the cups are easy to clean after use

Return

0.6% Return rate 57% Fixable by listing

Size-Overall48%▆▅▅█▅▅

one doesnt fit

To small unfortunately

A lot bigger

Quality-Overall9%█▅▂▂▃▅

Poor quality

avoid this seller as clearly no quality control

quality is shocking

Weight Heavy7%▁▁█▄▇▃
Leak-Proof5%█▁▅▁▄▄

this isnt leak free

arent perfectly leakproof

Leaking after 1 month

Thin5%▁▁█▁▅▄

FAQ

Common Matcha Cup questions

Answered from the same tracked data.