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Mason Jars with Lids

Fail

Demand is soft, at -11.2% this quarter, so Mason Jars with Lids is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£217K/yr402K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
64%top-5 click share · 13 brands · 53 sellers

Flapen Score

Mason Jars with Lids against its category

The dotted line is the Home & Garden average. Past it, Mason Jars with Lids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mason Jars with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mason Jars with Lids 402K times last year and spent an estimated £217K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
5.7%
Market size, estimated
£217Ka year
Peak month
September1.5× the quietest month
Top search term
mason jar155K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £2.27 to £20.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.46 that is £9K to £12K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£2.27–£20.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #790 within Food Storage. It carries 1,476 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#790in Food Storage
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,476per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mason Jars with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

53

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

12%

  • Kilner47%
  • Hniuyun21%
  • Showvigor7%
  • ComSaf5%
  • EkkoVla4%
  • LOFERMA3%
  • Open — no brand owns it (7 brands, 12%)

Demand

Mason Jars with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Mason Jars with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mason jar155K/yr
  • mason jars with lids139K/yr
  • mason jars92K/yr
  • glass mason jars with lids8K/yr
  • glass mason jars4K/yr
  • masonry jars with lids3K/yr

Reviews and returns

What reviews say buyers love and hate about Mason Jars with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.15

Breaks Easily

Broke after 2 uses

Both broke while washing them

Quality-Overall16%+1.22

Not great quality glass

Not good quality, cheap imatation

Poor quality

Size-Overall15%+0.54

Not fit for use

Too big

Lids dont fit

Advertised Vs Actual Product10%+0.42

The dimensions provided don't give enough information and are misleading

Misleading

The listing is very misleading

Rusts/Corrodes8%−0.08

it started rusting

Lid rusts

lids rust instantly

Love

Quality-Overall27%+1.22

Great producT

Overall, great quality glass containers

Good quality

Size-Overall17%+0.54

Good size for my needs

they fitted perfectly on these

Perfect size container

Value For Money15%+1.29

Excellent value for money

Good for the money

Great value

Advertised Vs Actual Product8%+0.42

As advertised

Just what I wanted

As described

Storage Capacity5%+0.73

Good storage

A useful storage jar

Perfect for storing almost anything you can think of in the kitchen

Return

0.7% Return rate 78% Fixable by listing

Size-Overall67%██████

Not fit for use

Too big

Lids dont fit

Defective Material/Parts9%▂▃▅▆█▆
Advertised Vs Actual Product3%█▁█▂▃▅

The dimensions provided don't give enough information and are misleading

Misleading

The listing is very misleading

Functionality-Overall3%█▃▅▃▂▅

they don't work / cannot keep food airtight

Compatibility-Overall2%▁█▄▄▂▆

FAQ

Common Mason Jars with Lids questions

Answered from the same tracked data.