Skip to content

Masking Fluid

Fail

Prices span $3.43–$9.88, mostly outside the sweet spot, so Masking Fluid is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£69K/yr63K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
66%top-5 click share · 12 brands · 47 sellers

Flapen Score

Masking Fluid against its category

The dotted line is the Home & Garden average. Past it, Masking Fluid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masking Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masking Fluid 63K times last year and spent an estimated £69K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
15.3%
Market size, estimated
£69Ka year
Peak month
September1.9× the quietest month
Top search term
masking fluid39K searches a year

02 · Price

A sale here is worth £7.11.

Listings sell for £7.11 on average, from £3.43 to £9.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.11 that is £4K to £5K a year per listing.

Average price
£7.11under the $15 to $100 sweet spot
Price range
£3.43–£9.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #299 within Drawing. It carries 2,339 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#299in Drawing
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,339per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Masking Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

47

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Winsor & Newton47%
  • WEILAOK17%
  • Vallejo6%
  • 7 Artists5%
  • Nebulith5%
  • Sennelier4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Masking Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Masking Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masking fluid39K/yr
  • masking fluid for watercolour painting18K/yr
  • watercolour masking fluid6K/yr

Reviews and returns

What reviews say buyers love and hate about Masking Fluid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use18%+0.50

hard to use

It's too much of a struggle to get an even flow out of this pen

was quite hard to remove

Leak-Proof12%

Bottle leaked with blue masking fluid all over

Liquid pores out with out any way of limiting it

The one problem I have found is that the plastic bottle leaks around the lid after a few uses

Quality-Overall9%+0.87

not impressed with quality

Rubbish

Paper Quality8%

Doesnt work well on everyday paper

The rest of the time the dry nob just scratches the paper

I had some difficulty with removal on certain types of paper

Functionality-Overall6%−0.05

Liquid pores out with out any way of limiting it

This is rubbish and doesn't work

Love

Ease Of Use26%+0.50

Easy to Use

The pen is easy to use

Its easy to use and easy to keep handy with pencils and brushes

Quality-Overall18%+0.87

Excellent product

Good Quality

Good product, works well

Advertised Vs Actual Product14%+1.01

As promised

As described

just what was needed

Paper Quality7%

Works well depending on paper

The pen is good for masking small areas of paper such as fine detail

Works well and has not damaged the paper

Color7%+0.72

Blue colored, easy to recognise

Useful colour to go on white paper

I love that they come in white and blue, although I do prefer the blue ones just because I can see where Ive placed the masking fluid

Return

0.2% Return rate 18% Fixable by listing

Leak-Proof13%▄█▁▁▁▁

Bottle leaked with blue masking fluid all over

Liquid pores out with out any way of limiting it

The one problem I have found is that the plastic bottle leaks around the lid after a few uses

Smell11%▁▁▇█▁▁

it has a terrible smell

Size-Overall9%▁▁▁▁▅█

Be aware, though, that this is a tiny amount

Material Quality9%▁▁█▁▁█
Nib/Tip Quality9%▁▁▁█▁▁

FAQ

Common Masking Fluid questions

Answered from the same tracked data.