Masking Fluid
prices mostly outside the sweet spot ($3.43–$9.88) — Masking Fluid doesn't clear our bar today.
Flapen Score
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Is Masking Fluid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Masking Fluid is a £69K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Masking Fluid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 15.3% of searches end in a purchase.
£69K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Masking Fluid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Winsor & Newton Art Masking Fluid 75ml
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 3,166
- Age
- 14y ago
Winsor & Newton Colourless Art Masking Fluid 75ml
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 14y ago
Masking Fluid for Watercolour Painting Masking Fluid Liquid Masking Fluid Masking Fluid Include 5 Masking Fluid Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Blue - 30ml
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
7 Artists Masking Fluid Pen for Watercolour 1-2 mm Fine Line Masking Fluid Marker with Liquid Masking for Watercolour Painting | Drawing Gum Pen for Watercolour Painting
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 1y ago
2PCS Masking Fluid Pen Precision Covering Liquid Pen Masking Fluid for Watercolour Painting Watercolour Ma/sking Fl/uid Blue&White Paint P/en Drawing P/ens Liquid Ma/sking Flu/id White Gel Pe/ns
- Price
- £5.07
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Trending
90-day click momentum
4Pcs Masking Fluid Pen Liquid Masking Fluid Masking Fluid Include 4 Masking Fluid Pen Liquid Masking Tape Drawing Pens for Precise and Edge-Sharp Lines in the Middle of Flowing Watercolour Paint
- Price
- £7.88
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 8mo ago
2PCS Masking Fluid Pen Precision Covering Liquid Pen Masking Fluid for Watercolour Painting Watercolour Ma/sking Fl/uid Blue&White Paint P/en Drawing P/ens Liquid Ma/sking Flu/id White Gel Pe/ns
- Price
- £5.07
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
WEILAOK Masking Fluid for Watercolour Painting masking fluid Liquids Maskings Fluid Include 5 Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Pink - 30ml
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 7mo ago
Winsor & Newton Colourless Art Masking Fluid 75ml
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 14y ago
Liquitex Acrylic Masking Fluid Medium 118ML
- Price
- £9.88
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 5y ago
Newest
by launch dateWEILAOK Masking Fluid for Watercolour Painting masking fluid Liquids Maskings Fluid Include 5 Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Pink - 30ml
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 7mo ago
4Pcs Masking Fluid Pen Liquid Masking Fluid Masking Fluid Include 4 Masking Fluid Pen Liquid Masking Tape Drawing Pens for Precise and Edge-Sharp Lines in the Middle of Flowing Watercolour Paint
- Price
- £7.88
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 8mo ago
2PCS Masking Fluid Pen Precision Covering Liquid Pen Masking Fluid for Watercolour Painting Watercolour Ma/sking Fl/uid Blue&White Paint P/en Drawing P/ens Liquid Ma/sking Flu/id White Gel Pe/ns
- Price
- £5.07
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Masking Fluid for Watercolour Painting Masking Fluid Liquid Masking Fluid Masking Fluid Include 5 Masking Fluid Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Blue - 30ml
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Masking Fluid for Watercolour Painting Masking Fluid Liquid Maskings Fluids maskings fluids Keeps Areas Free of Colour and Edges Crisp White - 30ml
- Price
- £8.65
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
47
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Winsor & Newton47%
- WEILAOK17%
- Vallejo6%
- 7 Artists5%
- Nebulith5%
- Sennelier4%
- Open — no brand owns it (6 brands, 16%)
Masking Fluid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Top Masking Fluid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- masking fluid39K/yr
- masking fluid for watercolour painting18K/yr
- watercolour masking fluid6K/yr
What reviews say buyers love and hate about Masking Fluid
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Easy to Use”
“Excellent product”
“As promised”
“Works well depending on paper”
“Blue colored, easy to recognise”
What buyers complain about
70% of reviews“hard to use”
“Bottle leaked with blue masking fluid all over”
“not impressed with quality”
“Doesnt work well on everyday paper”
“Liquid pores out with out any way of limiting it”
Masking Fluid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Masking Fluid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
