Masking Fluid
FailPrices span $3.43–$9.88, mostly outside the sweet spot, so Masking Fluid is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £69K/yr63K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 47 sellers
Flapen Score
Masking Fluid against its category
The dotted line is the Home & Garden average. Past it, Masking Fluid is stronger. Inside it, weaker.
Market
The Masking Fluid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masking Fluid 63K times last year and spent an estimated £69K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £69Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- masking fluid39K searches a year
02 · Price
A sale here is worth £7.11.
Listings sell for £7.11 on average, from £3.43 to £9.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.11 that is £4K to £5K a year per listing.
- Average price
- £7.11under the $15 to $100 sweet spot
- Price range
- £3.43–£9.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #299 within Drawing. It carries 2,339 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #299in Drawing
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,339per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Masking Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Winsor & Newton Art Masking Fluid 75ml
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 3,166
- Age
- 14y ago

Winsor & Newton Colourless Art Masking Fluid 75ml
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 14y ago

Masking Fluid for Watercolour Painting Masking Fluid Liquid Masking Fluid Masking Fluid Include 5 Masking Fluid Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Blue - 30ml
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

7 Artists Masking Fluid Pen for Watercolour 1-2 mm Fine Line Masking Fluid Marker with Liquid Masking for Watercolour Painting | Drawing Gum Pen for Watercolour Painting
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 1y ago

2PCS Masking Fluid Pen Precision Covering Liquid Pen Masking Fluid for Watercolour Painting Watercolour Ma/sking Fl/uid Blue&White Paint P/en Drawing P/ens Liquid Ma/sking Flu/id White Gel Pe/ns
- Price
- £5.07
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Trending
estimated 90-day click momentum
4Pcs Masking Fluid Pen Liquid Masking Fluid Masking Fluid Include 4 Masking Fluid Pen Liquid Masking Tape Drawing Pens for Precise and Edge-Sharp Lines in the Middle of Flowing Watercolour Paint
- Price
- £7.88
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 8mo ago

2PCS Masking Fluid Pen Precision Covering Liquid Pen Masking Fluid for Watercolour Painting Watercolour Ma/sking Fl/uid Blue&White Paint P/en Drawing P/ens Liquid Ma/sking Flu/id White Gel Pe/ns
- Price
- £5.07
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago

WEILAOK Masking Fluid for Watercolour Painting masking fluid Liquids Maskings Fluid Include 5 Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Pink - 30ml
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 7mo ago

Winsor & Newton Colourless Art Masking Fluid 75ml
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 14y ago

Liquitex Acrylic Masking Fluid Medium 118ML
- Price
- £9.88
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 5y ago
Newest
by launch date
WEILAOK Masking Fluid for Watercolour Painting masking fluid Liquids Maskings Fluid Include 5 Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Pink - 30ml
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 7mo ago

4Pcs Masking Fluid Pen Liquid Masking Fluid Masking Fluid Include 4 Masking Fluid Pen Liquid Masking Tape Drawing Pens for Precise and Edge-Sharp Lines in the Middle of Flowing Watercolour Paint
- Price
- £7.88
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 8mo ago

2PCS Masking Fluid Pen Precision Covering Liquid Pen Masking Fluid for Watercolour Painting Watercolour Ma/sking Fl/uid Blue&White Paint P/en Drawing P/ens Liquid Ma/sking Flu/id White Gel Pe/ns
- Price
- £5.07
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago

Masking Fluid for Watercolour Painting Masking Fluid Liquid Masking Fluid Masking Fluid Include 5 Masking Fluid Pen Liquid Masking Tape Keeps Areas Free of Colour and Edges Crisp Blue - 30ml
- Price
- £8.70
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

Masking Fluid for Watercolour Painting Masking Fluid Liquid Maskings Fluids maskings fluids Keeps Areas Free of Colour and Edges Crisp White - 30ml
- Price
- £8.65
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
47
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Winsor & Newton47%
- WEILAOK17%
- Vallejo6%
- 7 Artists5%
- Nebulith5%
- Sennelier4%
- Open — no brand owns it (6 brands, 16%)
Demand
Masking Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Masking Fluid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- masking fluid39K/yr
- masking fluid for watercolour painting18K/yr
- watercolour masking fluid6K/yr
Reviews and returns
What reviews say buyers love and hate about Masking Fluid
We read the reviews and the return reasons for every product selling here.
“hard to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masking Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









