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Marquee

Pass

Marquee scores 69 out of 100, a Pass. Shoppers spend $229K a year here, search demand grew +121.9% this quarter, and returns run at 1.5% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£229K/yr323K searches / yr
90-day growth
+121.9%search demand this quarter
Competition
23%top-5 click share · 29 brands · 41 sellers

Flapen Score

Marquee against its category

The dotted line is the Home & Garden average. Past it, Marquee is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marquee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marquee 323K times last year and spent an estimated £229K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 69 out of 100, a Pass.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +121.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+121.9%
Conversion, latest week
0.6%
Market size, estimated
£229Ka year
Peak month
July3.5× the quietest month
Top search term
marquee95K searches a year

02 · Price

A sale here is worth £122.26.

Listings sell for £122.26 on average, from £16.33 to £502.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £122.26 that is £0 to £12K a year per listing.

Average price
£122.26above the $15 to $100 sweet spot
Price range
£16.33–£502.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #127 within Garden Furniture & Accessories. It carries 620 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
33%
Out of stock, average day
15.7%
Average rank
#127in Garden Furniture & Accessories
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
620per listing
Listings tracked
82

04 · Newcomers

Amazon counts 18 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
18Amazon's first-year sales bar
Average brand age
41 months

Products

Top Marquee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

41

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

23%

Top 20: 60%

Open market

35%

  • Outsunny21%
  • VOUNOT15%
  • Panana9%
  • Aoxun8%
  • Outopee7%
  • SANHENG6%

Demand

Marquee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Marquee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marquee95K/yr
  • marquee gazebo with sides42K/yr
  • large gazebo22K/yr
  • party tent28K/yr
  • party gazebo15K/yr
  • gazebo 3x614K/yr
  • 6x3 gazebo10K/yr
  • garden marquee11K/yr
  • 3x6 gazebo9K/yr
  • 3m x 6m gazebo8K/yr

Reviews and returns

What reviews say buyers love and hate about Marquee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%

Flimsy and bad quality

Cheap quality

Extremely poor quality

Durability18%−0.56

broke within a month

Broke after 2nd use

its comes apart

Strength12%−0.10

So weak

Not sturdy

Not strong enough

Value For Money5%+1.48

Save your money

Very poor item for the price

This is not the cheapest to buy

Material Quality5%−0.13

The material is not very good

Cheap material

Material thin

Love

Quality-Overall20%

Excellent quality

Great quality, super easy to set up

Good quality, easy to put up

Value For Money16%+1.48

Well worth the money

Good value

Good value for money

Assembly/Installation10%+1.08

Easy to put up

Easy to assemble

Easy Set Up

Strength9%−0.10

strong sun

Simple and sturdy

Frame is really sturdy

Ease Of Use5%+0.60

Very easy to use

Pretty easy to erect

easy to store

Return

1.5% Return rate 29% Fixable by listing

Size-Overall21%▇█▅▆▆▄

Doesnt fit together

Not fit for purpose

Its very large

Defective Material/Parts16%▅▅▇█▇▇
Quality-Overall10%▆▆▆▅▆█

Flimsy and bad quality

Cheap quality

Extremely poor quality

Strength9%▆▃▆███

So weak

Not sturdy

Not strong enough

Durability7%▆▄█▅▅▆

broke within a month

Broke after 2nd use

its comes apart

FAQ

Common Marquee questions

Answered from the same tracked data.