markers
Skip itPrices mostly outside the sweet spot ($1.56–$16.15) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 237K searches
Review moat
Bad9,558.04avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.56–£16.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, markers is a £92K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
markers market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £79K–£99K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 84%
- Out of stock
- 9.4%
- Avg brand age
- 48 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
142
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
21%
- Tongfushop26%
- CRAYOLA21%
- Sharpie11%
- Vallteng11%
- HYNEXLK5%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top markers search terms
- markers206K/yr
- coloured markers10K/yr
- colour markers11K/yr
- coloured marker pens7K/yr
- colour marker pens3K/yr
Top markers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tongfushop 60 Colored Marker Set Colouring Pens for Adults Dual Tip Art Alcohol Markers Permanent Felt Tip Pens for Drawing Sketching Anime Manga Fun doodling with Carrying Case & Storage Base
Tongfushop£11.254.5★8,613 rev
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
CRAYOLA£3.374.7★39,393 rev
Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens
Sharpie£6.574.7★41,928 rev
HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
HYNEXLK£10.984.6★258 rev
Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
Amazon Basics£4.754.4★760 rev
Newest
by launch date
Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
Rainberg£3.40134 rev
Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
Amazon Basics£4.75760 rev
HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
HYNEXLK£10.98258 rev
Alcohol Based Art Markers Pens - 80 Colors Marker Set Dual Tip Permanent Colouring Pens for Drawing Coloring Graffiti - Double Ended Fine & Broad for Anime Manga Adults Kids with Carrying Case Base
Kebuye£10.14359 rev
Kebuye Colouring Pens Alcohol Markers Pen - Double Ended 100 Colour Marker Fine & Broad Tip for Drawing Coloring Graffiti - Perfect for Adults Kids Artist with Storage Base
Kebuye£13.34359 rev
Trending
90-day click momentum
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
CRAYOLA£1.864.7★
Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
Rainberg£3.404.3★
Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
Amazon Basics£4.754.4★
Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag
Amazing Tour£8.024.4★
Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
Vallteng£11.324.4★
What buyers say about markers
What buyers praise and complain about, mined from review topics.What buyers love
“Colours are bright”
“Amazing value”
“consistent product quality”
“Great markers”
“Sharpies are amazing”
“Worked as should”
“Really good felt tip pens”
“they write well”
“easy to wash”
“Durable”
What buyers complain about
“not all colours as expected”
“of much lower quality”
“More then half the pens are dry”
“All dried out”
“did not work at all”
“stopped working the next day”
“They seem dry”
“The thin tips dont all work”
“way cheaper”
“Abnormal ink drying inside”
Top return reasons
Common questions
- Is markers profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the markers niche?
- 14 brands and 142 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in markers?
- Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 0.2%.
- When does demand for markers peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the markers niche?
- Listings span £1.56–£16.15; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 9,558 reviews — the moat a new listing must climb.