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Markers

prices mostly outside the sweet spot ($1.56–$16.15) — Markers doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51

Market size 23Growth 20Conversion 57Competition 58Returns 99Price range 8Avg price 22Brand share 51Review moat 22Quality gap 45
This niche Category average · 5,777 niches

Is Markers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Markers is a £92K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Markers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.3% over the last 90 days and 4.9% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr13K
Search volume / yr-9.3%237K
Conversion rate4.9%
Avg price£7.91

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 142
Top-5 product click share50%
Open market26%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews9,558

Top Markers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£37K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

142

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

21%

  • Tongfushop26%
  • CRAYOLA21%
  • Sharpie11%
  • Vallteng11%
  • HYNEXLK5%
  • Amazon Basics5%

Markers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume237KCVR4.9%Products25Brands14Top 5 Brands74%OOS Rate9.4%Rating4.5★Reviews9,558Avg BSR#98
15K10KSpike '24Holiday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Markers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • markers206K/yr
  • coloured markers10K/yr
  • colour markers11K/yr
  • coloured marker pens7K/yr
  • colour marker pens3K/yr

What reviews say buyers love and hate about Markers

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Color25%

Colours are bright

Value For Money16%

Amazing value

Quality-Overall12%

consistent product quality

Pen/Pencil Quality6%

Great markers

Sharpness5%

Sharpies are amazing

What buyers complain about

62% of reviews
Color14%

not all colours as expected

Quality-Overall10%

of much lower quality

Dry/Empty Ink8%

More then half the pens are dry

Moist/Dry7%

All dried out

Functionality-Overall7%

did not work at all

Markers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
14%
2Color
13%
3Dry/Empty Ink
12%
4Quality-Overall
9%
5Moist/Dry
4%

Common Markers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Markers 43/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Markers on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.