Markers
FailPrices span $1.56–$16.15, mostly outside the sweet spot, so Markers is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £92K/yr237K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 142 sellers
Flapen Score
Markers against its category
The dotted line is the Home & Garden average. Past it, Markers is stronger. Inside it, weaker.
Market
The Markers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Markers 237K times last year and spent an estimated £92K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £92Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- markers206K searches a year
02 · Price
A sale here is worth £7.91.
Listings sell for £7.91 on average, from £1.56 to £16.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.91 that is £2K to £4K a year per listing.
- Average price
- £7.91under the $15 to $100 sweet spot
- Price range
- £1.56–£16.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #98 within Drawing. It carries 9,558 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 9.4%
- Average rank
- #98in Drawing
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,558per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Markers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tongfushop 60 Colored Marker Set Colouring Pens for Adults Dual Tip Art Alcohol Markers Permanent Felt Tip Pens for Drawing Sketching Anime Manga Fun doodling with Carrying Case & Storage Base
- Price
- £11.25
- Rating
- 4.5/5
- Reviews
- 8,613
- Age
- 3y ago

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 10y ago

Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens
- Price
- £6.57
- Rating
- 4.7/5
- Reviews
- 41,928
- Age
- 8y ago

HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 1y ago

Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
- Price
- £4.75
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago
Trending
90-day click momentum
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 24y ago

Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 6mo ago

Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
- Price
- £4.75
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago

Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 5y ago

Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
- Price
- £11.32
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 1y ago
Newest
by launch date
Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 6mo ago

Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
- Price
- £4.75
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago

HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 1y ago

Alcohol Based Art Markers Pens - 80 Colors Marker Set Dual Tip Permanent Colouring Pens for Drawing Coloring Graffiti - Double Ended Fine & Broad for Anime Manga Adults Kids with Carrying Case Base
- Price
- £10.14
- Rating
- 4.2/5
- Reviews
- 359
- Age
- 1y ago

Kebuye Colouring Pens Alcohol Markers Pen - Double Ended 100 Colour Marker Fine & Broad Tip for Drawing Coloring Graffiti - Perfect for Adults Kids Artist with Storage Base
- Price
- £13.34
- Rating
- 4.2/5
- Reviews
- 359
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
142
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
21%
- Tongfushop26%
- CRAYOLA21%
- Sharpie11%
- Vallteng11%
- HYNEXLK5%
- Amazon Basics5%
Demand
Markers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Markers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- markers206K/yr
- coloured markers10K/yr
- colour markers11K/yr
- coloured marker pens7K/yr
- colour marker pens3K/yr
Reviews and returns
What reviews say buyers love and hate about Markers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not all colours as expected
Not accurate colours
No dark blue
of much lower quality
Not happy with quality
Garbage
More then half the pens are dry
Ink is dry
They were all dried up
All dried out
Very dry
they dry up quickly
did not work at all
not working properly
Not really fine enough in a lot of situations
Love
Colours are bright
The colors are nice and vibrant
Lots of colours
Amazing value
Excellent Value for Money
Good Value
consistent product quality
Best quality
nice variety
Great markers
Great markers
Good pens
Sharpies are amazing
Sharpies permanent markers come in handy to have at least one in every room
Trusty sharpies
Return
0.2% Return rate 23% Fixable by listing
did not work at all
not working properly
Not really fine enough in a lot of situations
not all colours as expected
Not accurate colours
No dark blue
More then half the pens are dry
Ink is dry
They were all dried up
of much lower quality
Not happy with quality
Garbage
All dried out
Very dry
they dry up quickly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Markers questions
Answered from the same tracked data.









