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Markers

Fail

Prices span $1.56–$16.15, mostly outside the sweet spot, so Markers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£92K/yr237K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
50%top-5 click share · 14 brands · 142 sellers

Flapen Score

Markers against its category

The dotted line is the Home & Garden average. Past it, Markers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Markers 237K times last year and spent an estimated £92K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
4.9%
Market size, estimated
£92Ka year
Peak month
December2.7× the quietest month
Top search term
markers206K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £1.56 to £16.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.91 that is £2K to £4K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£1.56–£16.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #98 within Drawing. It carries 9,558 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
9.4%
Average rank
#98in Drawing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,558per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

142

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

21%

  • Tongfushop26%
  • CRAYOLA21%
  • Sharpie11%
  • Vallteng11%
  • HYNEXLK5%
  • Amazon Basics5%

Demand

Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • markers206K/yr
  • coloured markers10K/yr
  • colour markers11K/yr
  • coloured marker pens7K/yr
  • colour marker pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%+0.40

not all colours as expected

Not accurate colours

No dark blue

Quality-Overall10%+0.13

of much lower quality

Not happy with quality

Garbage

Dry/Empty Ink8%−0.05

More then half the pens are dry

Ink is dry

They were all dried up

Moist/Dry7%−0.05

All dried out

Very dry

they dry up quickly

Functionality-Overall7%−0.05

did not work at all

not working properly

Not really fine enough in a lot of situations

Love

Color25%+0.40

Colours are bright

The colors are nice and vibrant

Lots of colours

Value For Money16%+1.81

Amazing value

Excellent Value for Money

Good Value

Quality-Overall12%+0.13

consistent product quality

Best quality

nice variety

Pen/Pencil Quality6%+0.50

Great markers

Great markers

Good pens

Sharpness5%+0.49

Sharpies are amazing

Sharpies permanent markers come in handy to have at least one in every room

Trusty sharpies

Return

0.2% Return rate 23% Fixable by listing

Functionality-Overall14%▃▆▅▃▅█

did not work at all

not working properly

Not really fine enough in a lot of situations

Color13%█▅▇▆▃▄

not all colours as expected

Not accurate colours

No dark blue

Dry/Empty Ink12%▃▅▆█▅▇

More then half the pens are dry

Ink is dry

They were all dried up

Quality-Overall9%█▅▆▇▅▇

of much lower quality

Not happy with quality

Garbage

Moist/Dry4%▇▅█▇▄▄

All dried out

Very dry

they dry up quickly

FAQ

Common Markers questions

Answered from the same tracked data.