marigold seeds
Skip itPrices mostly outside the sweet spot ($2.06–$8.33) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great439.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£3.01avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 67K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.06–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, marigold seeds is a £27K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
marigold seeds market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £30K–£38K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #428
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 69%
- Out of stock
- 5.9%
- Avg brand age
- 65 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Mr Fothergill's58%
- Simply Garden13%
- DAMAVAND PRO8%
- Just Seed6%
- Happy Green Shop6%
- pronto seed4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -39.5% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 12.2×
Top marigold seeds search terms
- marigold seeds50K/yr
- french marigold seeds5K/yr
- marigold seeds for planting uk5K/yr
- french marigold seeds uk4K/yr
- marigolds seeds3K/yr
Top marigold seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fothergills Marigold (French) Dwarf Double Mixed Flower Seeds 250 Seeds Sow: Feb-May Orange/Yellow
Mr Fothergill's£2.334.8★69 rev
Fothergills Marigold (African) Crackerjack Mixed Flower Seeds 250 Seeds Sow: Feb-Apr Orange/Yellow
Mr Fothergill's£2.204.5★45 rev
Simply Garden Marigold French Dwarf Double Mixed Seeds Grow Your Own Flowers
Simply Garden£3.664.3★152 rev
French Marigold Marigold Tagetes patula Bonita Mixed Small Bushy Annual 1ft (30cm) 200 Seeds
DAMAVAND PRO£2.484.1★24 rev
Just Seed Calendula officinalis Pacific Beauty Mix Seeds 1000 Seeds Pot Marigold Mixed Colours Easy to Grow Hardy Annual Flowers for Borders Containers Pollinators & Cut Flowers
Just Seed£2.574.4★876 rev
Newest
by launch date
Carters French Petite Mix Marigold Seeds Dwarf Bedding Annual Bright Mixed Colours Easy Grow for Beds Borders Pots Summer Flowering Garden 50 Seed Packet
Garden Gear£2.067 rev
Fothergills Oh Sow Simple Marigold Flower Seeds Sow: Feb-Apr Orange/Yellow/Red
Mr Fothergill's£2.394 rev
Fothergills Oh Sow Simple Marigold Dwarf Mix Flower Seeds Sow: Feb-Apr Orange/Yellow/Red
Mr Fothergill's£2.435 rev
Fothergills Marigold (French) Dwarf Double Mixed Flower Seeds 250 Seeds Sow: Feb-May Orange/Yellow
Mr Fothergill's£2.3369 rev
Fothergills Marigold (African) Crackerjack Mixed Flower Seeds 250 Seeds Sow: Feb-Apr Orange/Yellow
Mr Fothergill's£2.2045 rev
Trending
90-day click momentumFothergills Marigold (African) Crackerjack Mixed Flower Seeds 250 Seeds Sow: Feb-Apr Orange/Yellow
Mr Fothergill's£2.204.5★
Fothergills Calendula Art Shades Flower Seeds 200 Seeds Sow: Mar-May Aug-Oct Orange/Yellow
Mr Fothergill's£2.264.7★
Carters French Petite Mix Marigold Seeds Dwarf Bedding Annual Bright Mixed Colours Easy Grow for Beds Borders Pots Summer Flowering Garden 50 Seed Packet
Garden Gear£2.063.2★
French Marigold Bonita Mix Dwarf Double - 450 Seeds + Plant tag + Freebie (Tagetes patula Nana)
Happy Green Shop£2.154.1★
Fothergills Marigold (French) Dwarf Double Mixed Flower Seeds 250 Seeds Sow: Feb-May Orange/Yellow
Mr Fothergill's£2.334.8★
What buyers say about marigold seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to germinate, growing well”
“Good value”
“Nice variety”
“Simple to use”
“lots of colour”
“This was sent as a gift”
“As expected”
“clear planting instructions”
“and smell amazing”
What buyers complain about
“Not one grew”
“Small”
“Cheaper in pound shop”
“were not great plant quality”
“which are hard to get out”
“sticky to plastic one of my sweet peas packet was completely empty”
Top return reasons
Common questions
- Is marigold seeds profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the marigold seeds niche?
- 8 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in marigold seeds?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for marigold seeds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 12.2× the quietest.
- What does it cost to enter the marigold seeds niche?
- Listings span £2.06–£8.33; the average listing price is £3.01 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.