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Marigold Seeds

Fail

Prices span $2.06–$8.33, mostly outside the sweet spot, so Marigold Seeds is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£27K/yr67K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 11 sellers

Flapen Score

Marigold Seeds against its category

The dotted line is the Home & Garden average. Past it, Marigold Seeds is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marigold Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marigold Seeds 67K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
13.5%
Market size, estimated
£27Ka year
Peak month
April12.2× the quietest month
Top search term
marigold seeds50K searches a year

02 · Price

A sale here is worth £3.01.

Listings sell for £3.01 on average, from £2.06 to £8.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.01 that is £753 to £2K a year per listing.

Average price
£3.01under the $15 to $100 sweet spot
Price range
£2.06–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£753–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #428 within Plants, Seeds & Bulbs. It carries 440 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
5.9%
Average rank
#428in Plants, Seeds & Bulbs
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Marigold Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

5%

  • Mr Fothergill's58%
  • Simply Garden13%
  • DAMAVAND PRO8%
  • Just Seed6%
  • Happy Green Shop6%
  • pronto seed4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Marigold Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.2×

Search terms

Top Marigold Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • marigold seeds50K/yr
  • french marigold seeds5K/yr
  • marigold seeds for planting uk5K/yr
  • french marigold seeds uk4K/yr
  • marigolds seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Marigold Seeds

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Plant Growth”
43%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not one grew”
A buyer, on “Plant Growth”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Marigold Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data