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Marigold Seeds

Fail

Prices span $2.06–$8.33, mostly outside the sweet spot, so Marigold Seeds is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£27K/yr67K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 11 sellers

Flapen Score

Marigold Seeds against its category

The dotted line is the Home & Garden average. Past it, Marigold Seeds is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marigold Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marigold Seeds 67K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
13.5%
Market size, estimated
£27Ka year
Peak month
April12.2× the quietest month
Top search term
marigold seeds50K searches a year

02 · Price

A sale here is worth £3.01.

Listings sell for £3.01 on average, from £2.06 to £8.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.01 that is £753 to £2K a year per listing.

Average price
£3.01under the $15 to $100 sweet spot
Price range
£2.06–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£753–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #428 within Plants, Seeds & Bulbs. It carries 440 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
5.9%
Average rank
#428in Plants, Seeds & Bulbs
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Marigold Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Mr Fothergill's58%
  • Simply Garden13%
  • DAMAVAND PRO8%
  • Just Seed6%
  • Happy Green Shop6%
  • pronto seed4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Marigold Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.2×

Search terms

Top Marigold Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marigold seeds50K/yr
  • french marigold seeds5K/yr
  • marigold seeds for planting uk5K/yr
  • french marigold seeds uk4K/yr
  • marigolds seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Marigold Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth43%−0.03

Not one grew

Nothing grown, been months

Absolutely no growth at all

Size-Overall18%−0.30

Small

Seeds so tiny

Some of the seeds are tiny

Value For Money15%+1.16

Cheaper in pound shop

Second pack and totally wasted of money

a bit pricey though

Quality-Overall8%−0.09

were not great plant quality

Very poor product would not recommend

Rubbish

Ease Of Use6%+0.42

which are hard to get out

Love

Plant Growth46%−0.03

Easy to germinate, growing well

Growing well, great selection

Easy to grow

Value For Money17%+1.16

Good value

Good value for money

well worth it

Quality-Overall15%−0.09

Nice variety

Good quality seeds

Excellent product

Ease Of Use7%+0.42

Simple to use

Easy to grow

Very easy to grow

Color5%+1.55

lots of colour

made a spectacular show of colour

The colour range are varied

Return

0.0% Return rate 0% Fixable by listing

Value For Money50%▁▁█▁▁▁

Cheaper in pound shop

Second pack and totally wasted of money

a bit pricey though

Plant Growth50%▁▁▁▁█▁

Not one grew

Nothing grown, been months

Absolutely no growth at all

FAQ

Common Marigold Seeds questions

Answered from the same tracked data.