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Manure for Garden

a concentrated shelf (top 5 take 89% of clicks) — Manure for Garden doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

Market size 26Growth 17Conversion 93Competition 9Returns 100Price range 13Avg price 29Brand share 27Review moat 78Quality gap 37
This niche Category average · 5,777 niches

Is Manure for Garden profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Manure for Garden is a £110K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 39/100.

Manure for Garden: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.9% over the last 90 days and 11.6% of searches end in a purchase.

£110K

revenue / yr

Units sold / yr20K
Search volume / yr-16.9%101K
Conversion rate11.6%
Avg price£9.43

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 41
Top-5 product click share89%
Open market11%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews434

Top Manure for Garden products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Levington33%
  • GROWMOOR32%
  • Hardys10%
  • Gro-Sure7%
  • simpahome7%
  • Westland4%
  • Open — no brand owns it (2 brands, 7%)

Manure for Garden demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR11.6%Products9Brands8Top 5 Brands89%OOS Rate0.0%Rating4.5★Reviews434Avg BSR#161
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.0×

Top Manure for Garden search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • manure for garden33K/yr
  • manure21K/yr
  • farmyard manure13K/yr
  • horse manure9K/yr
  • cow manure5K/yr
  • horse manure for gardens4K/yr
  • garden manure4K/yr
  • farmyard manure in bags4K/yr
  • manure compost3K/yr
  • well rotted manure for garden3K/yr

What reviews say buyers love and hate about Manure for Garden

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall42%

High quality fine farmyard manure

Value For Money19%

Good value for money

Advertised Vs Actual Product12%

does what it says on the bag

Plant Growth10%

improves plant health and growth

Smell7%

didnt smell too much

What buyers complain about

85% of reviews
Smell54%

bit stinky at first

Weight Heavy8%

Bag is heavy

Plant Growth8%

nothing grows if you plant anything plus the smell is strong

Value For Money8%

Expensive on line

Strength4%

very flimsy bags

Manure for Garden return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
33%
2Size-Overall
33%
3Value For Money
33%

Common Manure for Garden questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Manure for Garden 39/100 on Amazon United Kingdom — Skip it. The niche generates £110K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Manure for Garden on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 6.0× the quietest.