Skip to content

Manure for Garden

Fail

The top 5 products take 89% of clicks, so Manure for Garden is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£110K/yr101K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
89%top-5 click share · 8 brands · 41 sellers

Flapen Score

Manure for Garden against its category

The dotted line is the Home & Garden average. Past it, Manure for Garden is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manure for Garden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manure for Garden 101K times last year and spent an estimated £110K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
11.6%
Market size, estimated
£110Ka year
Peak month
March6.0× the quietest month
Top search term
manure for garden33K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £4.06 to £16.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £9.43 that is £14K to £19K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£4.06–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Fertilisers & Plant Food. It carries 434 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#161in Fertilisers & Plant Food
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
434per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Manure for Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Levington33%
  • GROWMOOR32%
  • Hardys10%
  • Gro-Sure7%
  • simpahome7%
  • Westland4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Manure for Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.0×

Search terms

Top Manure for Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manure for garden33K/yr
  • manure21K/yr
  • farmyard manure13K/yr
  • horse manure9K/yr
  • cow manure5K/yr
  • horse manure for gardens4K/yr
  • garden manure4K/yr
  • farmyard manure in bags4K/yr
  • manure compost3K/yr
  • well rotted manure for garden3K/yr

Reviews and returns

What reviews say buyers love and hate about Manure for Garden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell54%−0.34

bit stinky at first

Sulphurous odour

it seems to be a mix of: sand, soil and possibly manure, which incidentally doesn't smell

Weight Heavy8%+0.20

Bag is heavy

Plant Growth8%−0.04

nothing grows if you plant anything plus the smell is strong

it must be a lower quality because nothing I planted grew

this year not one seed grew

Value For Money8%+1.50

Expensive on line

Strength4%+0.10

very flimsy bags

Love

Quality-Overall42%+2.09

High quality fine farmyard manure

Good Quality

An excellent product

Value For Money19%+1.50

Good value for money

Good value

Very reasonable price

Advertised Vs Actual Product12%+0.54

does what it says on the bag

Does the job

As described

Plant Growth10%−0.04

improves plant health and growth

Good to grow

The plants are growing beautifully

Smell7%−0.34

didnt smell too much

Smells good

Smells just as farmyard manure should smell

Return

0.0% Return rate 33% Fixable by listing

Leak-Proof33%▁▁▁█▁▁
Size-Overall33%▁▁█▁▁▁
Value For Money33%▁▁▁▁▁█

Expensive on line

FAQ

Common Manure for Garden questions

Answered from the same tracked data.