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Mantel Clocks

Maybe

Products sell for $23.00 on average, inside the sweet spot. But demand is soft, at -32.8% this quarter, so Mantel Clocks is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£184K/yr587K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
30%top-5 click share · 29 brands · 66 sellers

Flapen Score

Mantel Clocks against its category

The dotted line is the Home & Garden average. Past it, Mantel Clocks is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mantel Clocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mantel Clocks 587K times last year and spent an estimated £184K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
1.4%
Market size, estimated
£184Ka year
Peak month
November2.3× the quietest month
Top search term
mantel clock160K searches a year

02 · Price

A sale here is worth £23.00.

Listings sell for £23.00 on average, from £7.65 to £78.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £23.00 that is £0 to £2K a year per listing.

Average price
£23.00inside the $15 to $100 sweet spot
Price range
£7.65–£78.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #127 within Clocks. It carries 434 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
93%
Out of stock, average day
4.6%
Average rank
#127in Clocks
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
434per listing
Listings tracked
73

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mantel Clocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

66

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

30%

Top 20: 64%

Open market

25%

  • Jones Clocks29%
  • Acctim15%
  • Towcester Clock Works Co.9%
  • AYRELY7%
  • Widdop and Co7%
  • Carousel Home7%

Demand

Mantel Clocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Mantel Clocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mantel clock160K/yr
  • mantel clocks84K/yr
  • mantel clocks for living room64K/yr
  • mantel clock living room60K/yr
  • mantlepiece clock64K/yr
  • clocks for living room mantel23K/yr
  • mantle clock36K/yr
  • mantel clocks for living room modern15K/yr
  • clocks mantel11K/yr
  • clocks for living room mantelpiece24K/yr

Reviews and returns

What reviews say buyers love and hate about Mantel Clocks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level14%−0.11

It is also quite loud

Loud

quite noisy

Size-Overall11%−0.04

Larger than expected

It is small

Clock face is to small

Quality-Overall11%−0.04

From what we can see the mechanism does not look good quality

Poor quality

Absolute garbage

Value For Money9%+0.17

It may have been cheaper

Expensive than it was

Looks more expensive than it is

Durability6%−0.09

BROKE AFTER 7 WEEKS

Stopped after a week

after a few months of that it just stopped

Love

Quality-Overall14%−0.04

The build quality feels solid

Excellent Product

Quality product suits our living room

Value For Money14%+0.17

Value for money

Good for the price

Excellent value

Design-Overall9%+1.08

Great design

The vintage design gives it a classic

The design is a standout feature

Alarm/Timer Accuracy9%+0.37

Alarm is reliable

Keeps very good time

keeps time accurately

Advertised Vs Actual Product8%+0.95

As described

As advertised

Better than expected

Return

3.2% Return rate 37% Fixable by listing

Size-Overall22%▆▆▆▅▅█

Larger than expected

It is small

Clock face is to small

Alarm/Timer Accuracy16%██▆▅▅▅

so entirely unreliable as an alarm

The clock does not work

doesn't track the time

Functionality-Overall11%▇█▇███

Stopped working

Does not work

NOT FUNCTIONAL

Color10%▅▂█▆▆▄

colour a bit pinky

I've painted it blue as the yellow colour is awful

Wouldnt recommend in that colour for ease of viewing

Noise Level9%▃▅▃▅█▆

It is also quite loud

Loud

quite noisy

FAQ

Common Mantel Clocks questions

Answered from the same tracked data.