Is mandoline vegetable slicer profitable to sell on Amazon United Kingdom?

The niche generates £646K/yr across 33 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the mandoline vegetable slicer niche?

24 brands and 89 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in mandoline vegetable slicer?

Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Durability. The return rate is 1.4%.

When does demand for mandoline vegetable slicer peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the mandoline vegetable slicer niche?

Listings span £3.00–£31.08; the average listing price is £13.62 (sweet spot $15–$100). The average incumbent carries 4,580 reviews — the moat a new listing must climb.

mandoline vegetable slicer

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£646K

£646K/yr · 955K searches

Avg price

Good£13.62

avg listing price — sweet spot $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.00–£31.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,580.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mandoline vegetable slicer is a £646K/yr Amazon United Kingdom market (955K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mandoline vegetable slicer market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £545K–£681K; units × avg price
Conversion rate: 5.0%
Avg BSR: #33
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 8.9%
Avg brand age: 34 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

44%

Top 20: 88%

Open market

34%

fullstar26%
OXO15%
Ibergrif8%
SupMaKin6%
SunnySanji5%
YC Kitchen5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top mandoline vegetable slicer search terms

mandoline vegetable slicer277K/yr -14.7%5.4% conv.
mandolin140K/yr -11.8%4.3% conv.
vegetable slicer69K/yr +21.2%2.0% conv.
onion slicer68K/yr -12.2%2.5% conv.
slicer49K/yr -6.6%1.9% conv.
mandoline62K/yr -27.3%4.1% conv.
mandoline slicer50K/yr -17.3%3.8% conv.
potato slicer44K/yr -46.0%2.5% conv.
food slicer33K/yr -25.2%0.7% conv.
veg slicer22K/yr +10.3%2.4% conv.

All search terms

Top mandoline vegetable slicer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OXO Good Grips Handheld Mandoline Slicer

OXO£10.804.5★18,882 rev

Fullstar Pro - 6-in-1 Mandoline Vegetable Slicer Julienne Cutter & Grater

fullstar£15.274.4★27,465 rev

Ibergrif Handheld Mandoline Vegetable Slicer Adjustable 14 mm Thickness Manual Vegetable & Fruit Slicer with Fingerschutz & Safety Lock Compact Design for Cabbage Onion Potato & Apple

Ibergrif£6.374.6★265 rev

Fullstar Pro Core - Vegetable Chopper & Mandoline Slicer - 6 Blades

fullstar£15.974.4★16,234 rev

SunnySanji Handheld Mandoline Slicer Adjustable Mandoline Vegetable Slicer with Safety Guard&Lock Stainless Steel Mandolin Cabbage/Cheese/Onion/Potato/Apple/Lemon Food Slicer 3-Slice Thickness

SunnySanji£8.654.4★411 rev

Newest

by launch date

Fullstar (Essential Series) Mandoline Vegetable Slicer for Kitchen - 2 Stainless Steel Blades - Space-Saving Veg Slicer & Julienne Cutter - Dishwasher Safe BPA-Free (Essential 2-in-1 White)

fullstar£8.393 rev

5mo ago

Keplin 3-In-1 Mandoline Vegetable Slicer Hand-Held Food Slicer With 3 Interchangeable Blades Non-Slip Base Dishwasher Safe BPA Free Great for Slicing Vegetables Fruits & Small Food Items White

Keplin£8.51112 rev

6mo ago

Ibergrif Handheld Mandoline Vegetable Slicer Adjustable 14 mm Thickness Manual Vegetable & Fruit Slicer with Fingerschutz & Safety Lock Compact Design for Cabbage Onion Potato & Apple

Ibergrif£6.37265 rev

6mo ago

Pro-Series 16-in-1 Vegetable Chopper Box Mandoline Slicer Manual w/Container Mandolin Grater Cutter for Salad Onion Food Veg (Home Essential & Accessories Kitchen Cooking Tool & Gadgets)

Dewpeton£14.642,850 rev

7mo ago

Fullstar Stainless Steel Mandoline - Adjustable Thickness (1-4 mm) - Vegetable Slicer with Julienne Blade for Potatoes Fruits Vegetables and Cheese Food Prep Cutter for Easy Meal Prep (2-in-1)

fullstar£12.731,641 rev

8mo ago

What buyers say about mandoline vegetable slicer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to use”

Quality-Overall14%

“This kitchen tool feels well made”

Sharpness12%

“Blades are sharp”

Value For Money8%

“Good value for money”

Advertised Vs Actual Product6%

“Exactly what I wanted”

Ease Of Cleaning5%

“Cleanup is straightforward too”

Precision Of Cut4%

“Slicing great definitely would recommend”

Safety Standards3%

“Safe”

Strength3%

“sturdy and has stayed steady so far after several uses”

Cooking Experience2%

“An exceptional tool for a passionate cook”

What buyers complain about

Ease Of Cleaning10%

“Not particularly easy to clean”

Quality-Overall9%

“Low quality”

Durability8%

“Broke with first use”

Ease Of Use7%

“Not easy to use”

Sharpness6%

“Very sharp”

Strength5%

“It seems a bit flimsy”

Grip4%

“Doesnt grip”

Size-Overall3%

“Bit narrower than expected”

Thickness3%

“Makes getting thin”

Value For Money3%

“Not worth the money”

Top return reasons

Size-Overall22%

Functionality-Overall13%

Quality-Overall8%

Ease Of Use7%

Sharpness7%

Advertised Vs Actual Product4%

Strength4%