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Make Your Own Christmas Crackers

Fail

Demand is soft, at -52.2% this quarter, so Make Your Own Christmas Crackers is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£51K/yr423K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
49%top-5 click share · 14 brands · 17 sellers

Flapen Score

Make Your Own Christmas Crackers against its category

The dotted line is the Home & Garden average. Past it, Make Your Own Christmas Crackers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Make Your Own Christmas Crackers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Make Your Own Christmas Crackers 423K times last year and spent an estimated £51K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
1.9%
Market size, estimated
£51Ka year
Peak month
December372.6× the quietest month
Top search term
make your own christmas crackers137K searches a year

02 · Price

A sale here is worth £6.20.

Listings sell for £6.20 on average, from £3.70 to £11.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £6.20 that is £620 to £2K a year per listing.

Average price
£6.20under the $15 to $100 sweet spot
Price range
£3.70–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£620–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 36.8% of listings are out of stock. The average listing ranks #968 within Party Supplies. It carries 61 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
36.8%
Average rank
#968in Party Supplies
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
61per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Make Your Own Christmas Crackers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

17

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

23%

  • Gyoungt28%
  • ROYUEXT17%
  • Volsha11%
  • PopManko10%
  • VEYLIN7%
  • 1ABOVE4%

Demand

Make Your Own Christmas Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 372.6×

Search terms

Top Make Your Own Christmas Crackers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • make your own christmas crackers137K/yr
  • fill your own christmas crackers52K/yr
  • make your own crackers43K/yr
  • diy christmas crackers30K/yr
  • diy crackers16K/yr
  • make your own crackers kit17K/yr
  • christmas cracker kit10K/yr
  • christmas crackers make your own43K/yr
  • christmas crackers diy4K/yr
  • fill your own crackers15K/yr

Reviews and returns

What reviews say buyers love and hate about Make Your Own Christmas Crackers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.42

bad value

waste of money

Functionality-Overall25%−0.24

Did not work for me

the hats do not work very well

Quality-Overall8%−0.38

For the money, bad value, awful quality

Size-Overall8%+0.09

smaller than expected

Thickness4%+0.21

Crowns could be a bit thicker as broke too easily

Love

Quality-Overall20%−0.38

Well made crackers

Very well made

Really good quality

Ease Of Use19%+1.71

quite easily

Easy to make

Easy to make crackers

Value For Money17%−0.42

amazing value for money

Good value

Gifting Purpose8%+0.95

Festive treats

Everyone loved the cute presents

excellent for small Xmas gifts

Drawing Experience8%+0.87

Good for the art and craft

Return

1.6% Return rate 80% Fixable by listing

Size-Overall80%█▁▁▁▁▁

smaller than expected

Strength20%█▁▁▁▁▁

FAQ

Common Make Your Own Christmas Crackers questions

Answered from the same tracked data.