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Magnolia Tree

Fail

Demand is soft, at -46.0% this quarter, so Magnolia Tree is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£16K/yr37K searches / yr
90-day growth
-46.0%search demand this quarter
Competition
52%top-5 click share · 7 brands · 7 sellers

Flapen Score

Magnolia Tree against its category

The dotted line is the Home & Garden average. Past it, Magnolia Tree is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnolia Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnolia Tree 37K times last year and spent an estimated £16K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-46.0%
Conversion, latest week
2.2%
Market size, estimated
£16Ka year
Peak month
April15.4× the quietest month
Top search term
magnolia tree31K searches a year

02 · Price

A sale here is worth £19.35.

Listings sell for £19.35 on average, from £9.89 to £55.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £19.35 that is £0 to £2K a year per listing.

Average price
£19.35inside the $15 to $100 sweet spot
Price range
£9.89–£55.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #1,395 within Plants, Seeds & Bulbs. It carries 99 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
0%
Out of stock, average day
18.5%
Average rank
#1,395in Plants, Seeds & Bulbs
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
99per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Magnolia Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

2%

  • GardenersDream40%
  • YouGarden36%
  • Thompson & Morgan7%
  • Carbeth Plants6%
  • DirectPlants6%
  • Hortus Planta2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Magnolia Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 15.4×

Reviews and returns

What reviews say buyers love and hate about Magnolia Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.66

Really small

The plant itself was so much smaller than I was expecting

Small plant

Plant Growth31%+3.26

Small and weak plant

It hadnt grown even after feeding it

Not growing

Value For Money11%−0.07

Poor value for money

Not worth the money

Very disappointed for the price

Advertised Vs Actual Product10%−0.15

Doesn't look like the image

Certainly not as described

not like the photo that is shown

Quality-Overall10%+0.63

Not good quality

Absolutely rubbish

Very dissatisfied

Love

Plant Growth55%+3.26

Healthy plant

they are growing very well

Blooming nicely

Quality-Overall18%+0.63

Plant looks great

Fabulous Quality

Great product

Strength8%+0.77

Strong plant

Strong, healthy looking shrub delivered ahead of schedule

a very sturdy tree

Value For Money7%−0.07

Great value for money

Worth the buy

Really good value for money

Gifting Purpose3%+0.25

Gift

Return

0.0% Return rate 23% Fixable by listing

Plant Growth44%▁▁▇█▆█

Small and weak plant

It hadnt grown even after feeding it

Not growing

Size-Overall15%▁▁▇█▂▁

Really small

The plant itself was so much smaller than I was expecting

Small plant

Quality-Overall7%▁▁▄▁▁█

Not good quality

Absolutely rubbish

Very dissatisfied

Advertised Vs Actual Product7%▁▁▁▁█▁

Doesn't look like the image

Certainly not as described

not like the photo that is shown

Moist/Dry7%▁▁█▄▁▁

Plant dry

All leaves were dry and falling off

now leaves are withered

FAQ

Common Magnolia Tree questions

Answered from the same tracked data.