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Magnetic Knife Holder

Fail

Demand is soft, at -37.3% this quarter, so Magnetic Knife Holder is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£258K/yr334K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 16 sellers

Flapen Score

Magnetic Knife Holder against its category

The dotted line is the Home & Garden average. Past it, Magnetic Knife Holder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Knife Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Knife Holder 334K times last year and spent an estimated £258K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
5.1%
Market size, estimated
£258Ka year
Peak month
January1.8× the quietest month
Top search term
magnetic knife holder for wall104K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £7.08 to £32.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £15.30 that is £11K to £15K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£7.08–£32.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #175 within Kitchen Knives. It carries 1,741 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#175in Kitchen Knives
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,741per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Magnetic Knife Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Tysonir32%
  • AMUFER24%
  • SMART&COOL11%
  • HOSHANHO10%
  • Dmore7%
  • Astro Maison4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Magnetic Knife Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Magnetic Knife Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic knife holder for wall104K/yr
  • magnetic knife holder79K/yr
  • knife magnetic strip31K/yr
  • magnetic knife rack27K/yr
  • magnetic knife strip18K/yr
  • knife magnet14K/yr
  • knife magnetic holder8K/yr
  • magnetic knife holder for wall no drill5K/yr
  • magnet knife holder for wall5K/yr
  • magnetic knife25K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Knife Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness27%−0.19

Poor quality adhesive

not sticky enough

Did not stick

Grip9%−0.05

Only slight gripe is that alignment matters more than expected – if its even slightly uneven

Knives slide off

bread knife slipped off

Strength6%+0.40

Very pleased was worried it would be a bit flimsy

Not strong enough

Magnet too weak

Durability6%−0.06

Fell after a month

Touch wood, its still up a week later

Fell after less than a month

Quality-Overall5%+1.65

Poor quality adhesive

Good quality, with hindsight the small hanging rack isnt worth the extra as there is little room between knives to be useful

Love

Quality-Overall23%+1.65

Excellent device

This product performs exceptionally well

Excellent product

Strength11%+0.40

The magnet is strong

Strong and sturdy

There not at all flimsy

Advertised Vs Actual Product10%+0.47

Just what I wanted

Does the Job

works as expected

Value For Money7%+0.60

Value for money

Good for the price

Worth it

Assembly/Installation6%+0.50

Looks great & easy to assemble

easy to install

Easy to put up

Return

1.4% Return rate 44% Fixable by listing

Size-Overall31%▆▆▇█▇▅

Bit bigger than I thought

My only negative is that I which it was a little big longer

Adhesion/Stickiness21%▆█▇▅▆█

Poor quality adhesive

not sticky enough

Did not stick

Functionality-Overall4%▄▁▆▄▃█
Quality-Overall4%▆▁▆█▆▁

Poor quality adhesive

Good quality, with hindsight the small hanging rack isnt worth the extra as there is little room between knives to be useful

Color4%█▃▁▂▄▁

FAQ

Common Magnetic Knife Holder questions

Answered from the same tracked data.