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Magimix

Fail

The top 5 brands take 100% of clicks, so Magimix is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£134K/yr97K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
70%top-5 click share · 3 brands · 47 sellers

Flapen Score

Magimix against its category

The dotted line is the Home & Garden average. Past it, Magimix is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magimix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magimix 97K times last year and spent an estimated £134K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.8%
Market size, estimated
£134Ka year
Peak month
November2.7× the quietest month
Top search term
magimix food processor48K searches a year

02 · Price

A sale here is worth £170.25.

Listings sell for £170.25 on average, from £31.42 to £288.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £170.25 that is £0 to £17K a year per listing.

Average price
£170.25above the $15 to $100 sweet spot
Price range
£31.42–£288.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Small Kitchen Appliances. It carries 984 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Small Kitchen Appliances
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
984per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Magimix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Magimix94%
  • Kenwood5%
  • KitchenAid1%

Demand

Magimix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Magimix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magimix food processor48K/yr
  • magimix30K/yr
  • magimix 4200xl food processor8K/yr
  • magimix food processors4K/yr
  • food processor magimix4K/yr
  • magimix 4200xl2K/yr

Reviews and returns

What reviews say buyers love and hate about Magimix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.10

Display broke

definitely not very durable

Not a very durable product

Quality-Overall11%

Cheap product, dont buy

Poor quality, terrible customer service from Kenwood

Poor quality

Mixing/Blending9%+0.71

Useless for blending

The blender is actually bad

doesnt blend well

Value For Money7%+1.37

expensive

I paid £179 for this device I expect it to last much longer

I suspect they would be more expensive

Size-Overall6%+0.14

bowl is far too small on this one

it's large

smaller than thought

Love

Value For Money17%+1.37

Good value for money

Good price

Great value for money

Quality-Overall16%

Great quality and easy to clean

Good quality powerful blender

Good quality

Mixing/Blending15%+0.71

It blends well

Blends really good and fast

Great blender

Ease Of Cleaning7%+0.66

It cleans easily

Plus, the fact that the parts are dishwasher-safe makes the cleanup way less of a chore

Easy to clean

Strength6%−0.03

It is quite powerful when it is working

It's very sturdy and useful

Very good machine so powerful

Return

3.3% Return rate 48% Fixable by listing

Size-Overall40%▃█▇█▇▇

bowl is far too small on this one

it's large

smaller than thought

Functionality-Overall21%█▅▇▅▇▄
Product Condition4%▄▂▃▄█▅
Quality-Overall4%█▃▅▃▁▂

Cheap product, dont buy

Poor quality, terrible customer service from Kenwood

Poor quality

Strength3%▇▆▃▄▆█

Underpowered

Bit flimsy

not as sturdy as I would have expected from Kenwood

FAQ

Common Magimix questions

Answered from the same tracked data.