Magic Pens
FailPrices span $2.65–$12.30, mostly outside the sweet spot, so Magic Pens is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £19K/yr58K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 91%top-5 click share · 8 brands · 54 sellers
Flapen Score
Magic Pens against its category
The dotted line is the Home & Garden average. Past it, Magic Pens is stronger. Inside it, weaker.
Market
The Magic Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magic Pens 58K times last year and spent an estimated £19K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £19Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- magic pens26K searches a year
02 · Price
A sale here is worth £5.90.
Listings sell for £5.90 on average, from £2.65 to £12.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.90 that is £1K to £3K a year per listing.
- Average price
- £5.90under the $15 to $100 sweet spot
- Price range
- £2.65–£12.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Drawing. It carries 1,345 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #388in Drawing
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,345per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Magic Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvins Magic 25 Amazing Magic Marker Pens - Colour Changing - Kids Age 5+
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 5,122
- Age
- 7y ago

Maped ColorPeps Magic - Colour Reveal Felt Tip Pens (Pack of 10) 844612
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 1,950
- Age
- 7y ago

BIC Kids Magic Felt Pens - Washable Kids Colouring Pens - Erasable Ink with Two Erasers Included - 12 Pack
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 2,670
- Age
- 14y ago

Office Zone 12 Colour Change Markers Set - Includes 10 Colour Markers & 2 White Colour Change Markers - Magical Colour Transformation with Special White Marker - Perfect for Art & Craft Projects
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

THE ART BOXArtbox Magic Colour Swap Fibre Pen (Pack of 8)
- Price
- £2.75
- Rating
- 3.3/5
- Reviews
- 322
- Age
- 9y ago
Trending
90-day click momentum
Bowitzki Magic Color Changing Markers 12 pack Dual Tip Highlighter Pens for Art Craft Coloring Drawing Sketching Crafting
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6mo ago

CARIOCA Colori Magic Markers - Magic Ink with Color Change and Erasable Tips 6mm Maxi Tip - Includes 7 Magink for Changing Color or Erasing (Box of 30 Markers)
- Price
- £12.30
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4y ago

BIC Kids Magic Felt Pens - Washable Kids Colouring Pens - Erasable Ink with Two Erasers Included - 12 Pack
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 2,670
- Age
- 14y ago

Maped ColorPeps Magic - Colour Reveal Felt Tip Pens (Pack of 10) 844612
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 1,950
- Age
- 7y ago

THE ART BOXArtbox Magic Colour Swap Fibre Pen (Pack of 8)
- Price
- £2.75
- Rating
- 3.3/5
- Reviews
- 322
- Age
- 9y ago
Newest
by launch date
Bowitzki Magic Color Changing Markers 12 pack Dual Tip Highlighter Pens for Art Craft Coloring Drawing Sketching Crafting
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6mo ago

Office Zone 12 Colour Change Markers Set - Includes 10 Colour Markers & 2 White Colour Change Markers - Magical Colour Transformation with Special White Marker - Perfect for Art & Craft Projects
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

OFFCUP Invisible Ink Pen 7pcs Spy Pen with UV Light Magic Marker Pens with UV Light for Kids Spy Pens Invisible Ink for Writing Secret Message Party Bag Fillers for Kids
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 578
- Age
- 2y ago

CARIOCA Colori Magic Markers - Magic Ink with Color Change and Erasable Tips 6mm Maxi Tip - Includes 7 Magink for Changing Color or Erasing (Box of 30 Markers)
- Price
- £12.30
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4y ago

Marvins Magic 25 Amazing Magic Marker Pens - Colour Changing - Kids Age 5+
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 5,122
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
54
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
5%
- Marvin's Magic42%
- Maped30%
- BIC Kids10%
- Office Zone4%
- ART BOX4%
- OFFCUP4%
- Open — no brand owns it (2 brands, 5%)
Demand
Magic Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Magic Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magic pens26K/yr
- magic pens for kids15K/yr
- colour changing pens6K/yr
- magic markers7K/yr
- marvins magic pens4K/yr
Reviews and returns
What reviews say buyers love and hate about Magic Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and cheerful
Very poor quality
Dont last
this doesn't last long
they dont last long hence 4/5
Misleading
No black ink
Ran out of ink straight away
Love
Very vibrant colours
Great colours
Nice range of colours
Good price
Great value
good value
What fun for a 7yr old
Great fun
Absolutely brilliant well worth the money has kept the kids entertained for hours
Colour Magic pens
Great pens for children
Good pens for young children
Less messy than traditional paints
Return
0.4% Return rate 30% Fixable by listing
Cheap product makes you think they are all different colours
Cheap and cheerful
Very poor quality
One of the white pens stopped working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Pens questions
Answered from the same tracked data.









