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Madeleines Baking Tray

soft demand (-30.2% this quarter) — Madeleines Baking Tray doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51

Market size 11Growth 10Conversion 80Competition 18Returns 95Price range 44Avg price 25Brand share 41Review moat 85Quality gap 65
This niche Category average · 5,777 niches

Is Madeleines Baking Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Madeleines Baking Tray is a £46K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Madeleines Baking Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.2% over the last 90 days and 8.2% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr6K
Search volume / yr-30.2%62K
Conversion rate8.2%
Avg price£8.93

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 19
Top-5 product click share79%
Open market20%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews308

Top Madeleines Baking Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • OAMCEG27%
  • Honnesserry27%
  • IBILI10%
  • YXHZVON9%
  • LE CREUSET8%
  • VIDETOL5%
  • Open — no brand owns it (7 brands, 14%)

Madeleines Baking Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR8.2%Products14Brands13Top 5 Brands80%OOS Rate7.7%Rating4.4★Reviews308Avg BSR#355
4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.6×

Top Madeleines Baking Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • madeleines baking tray31K/yr
  • madeline trays16K/yr
  • madeleine baking trays4K/yr
  • madeleine moulds6K/yr
  • madeleine tray4K/yr

What reviews say buyers love and hate about Madeleines Baking Tray

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall45%

Just a real good set of molds

Material Quality13%

Perfect for making Madelaines, very happy

Baking13%

Baked Madelines - they came out of the tray fine

Ease Of Use7%

Just fantastic and so easy to use

Compactness4%

which means they will fit in each other for compact storage when not being used

What buyers complain about

75% of reviews
Size-Overall33%

Size is big

Value For Money17%

The price at the time of this review is £6.99p

Quality-Overall8%

Best to pay more for better quality

Display-Overall8%

Cant see the lines

Thickness8%

Silicone is also quite thin

Madeleines Baking Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Smell
9%
3Quality-Overall
8%
4Strength
6%
5Functionality-Overall
6%

Common Madeleines Baking Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Madeleines Baking Tray 42/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -30.2% over the last 90 days.
Search demand for Madeleines Baking Tray on Amazon United Kingdom peaks in Nov, where the busiest month runs 2.6× the quietest.