madeleines baking tray
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great308.29avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.58–£22.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 62K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, madeleines baking tray is a £46K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
madeleines baking tray market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #355
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 7.7%
- Avg brand age
- 41 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
19
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
14%
- OAMCEG27%
- Honnesserry27%
- IBILI10%
- YXHZVON9%
- LE CREUSET8%
- VIDETOL5%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -30.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.6×
Top madeleines baking tray search terms
- madeleines baking tray31K/yr
- madeline trays16K/yr
- madeleine baking trays4K/yr
- madeleine moulds6K/yr
- madeleine tray4K/yr
Top madeleines baking tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honnesserry Madeleines Baking Tray 2pcs 9 Cavities Silicone Non-Stick Madeleine Tray for Baking Cake Biscuits (Brown)
Honnesserry£6.884.5★901 rev
OAMCEG 2 Pack Madeleine Pan with Silicone Brush 12 Cup Heavy Duty Shell Shape Madeline Tray Nonstick Carbon Steel Cookie Cake Scone Pan Baking Mold for Oven Baking - (Gray)
OAMCEG£13.154.2★91 rev
Ibili - MOLDE MADALENAS 12 CAVIDADES MOKA
IBILI£5.684.4★1,786 rev
YXHZVON Madeleines Baking Tray 2pcs 9 Cavities Silicone Baking Mold for Madeleine Non-Stick Silicone Madeleine Mould for Chocolate Cakes Candy Cookies (Black)
YXHZVON£5.584.3★396 rev
Le Creuset Non-Stick Carbon Steel Madeleine Tray-12 Forged Aluminium Black 12 Cup 46061000010000
LE CREUSET£22.374.8★475 rev
Newest
by launch date
SECALIFE 3 Pcs Madeleines Baking Trays Silicone Madeleine Moulds Non-Stick Madeleine Tins for Madeleines Biscuits Chocolate Candy Pudding
SECALIFE£5.801 rev
3PCS Madeleines Baking Tray Silicone Madeleine Moulds Madeline Tins for Baking Madeleine Trays Silicone Shell-Shaped Moulds for Madeleines Biscuits Chocolate Candy Pudding
SIMDAO£6.749 rev
Mu Mianhua 2 Pieces Madeleine Tray Non-Stick Madeleine Baking Tins Shell Shape Cookie Tray Cookie Pans Baking Mold Cake Pan 12 Hole Cake Mould Gold
Mu Mianhua£8.6210 rev
OAMCEG 2 Pack Madeleine Pan with Silicone Brush 12 Cup Heavy Duty Shell Shape Madeline Tray Nonstick Carbon Steel Cookie Cake Scone Pan Baking Mold for Oven Baking - (Gray)
OAMCEG£13.1591 rev
OAMCEG Madeleine Pan 12 Cup Heavy Duty Shell Shape Madeline Tray with Silicone Brush Nonstick Carbon Steel Cookie Cake Scone Pan Baking Mold for Oven Baking
OAMCEG£8.4791 rev
Trending
90-day click momentumSECALIFE 3 Pcs Madeleines Baking Trays Silicone Madeleine Moulds Non-Stick Madeleine Tins for Madeleines Biscuits Chocolate Candy Pudding
SECALIFE£5.804.0★
Le Creuset Non-Stick Carbon Steel Madeleine Tray-12 Forged Aluminium Black 12 Cup 46061000010000
LE CREUSET£22.374.8★
HXSYKJDM 4Pcs Madeleines Baking Tray 9 Cavity Silicone Madeleine Moulds Silicone Baking Mold for Madeleine Shells Shape Non-Stick Madeline Tins for Baking
HXSYKJDM£6.074.8★
VIDETOL 2 PCS Carbon Steel Madeleines Baking Tray 40 x 22.8 x 1.5 cm Non-Stick Madeline Trays Black Cake Moulds with 12 Hole for Baking
VIDETOL£11.705.0★
Mu Mianhua 2 Pieces Madeleine Tray Non-Stick Madeleine Baking Tins Shell Shape Cookie Tray Cookie Pans Baking Mold Cake Pan 12 Hole Cake Mould Gold
Mu Mianhua£8.624.7★
What buyers say about madeleines baking tray
What buyers praise and complain about, mined from review topics.What buyers love
“Just a real good set of molds”
“Perfect for making Madelaines, very happy”
“Baked Madelines - they came out of the tray fine”
“Just fantastic and so easy to use”
“which means they will fit in each other for compact storage when not being used”
“light weight”
“flexibility for getting cakes out”
“The tin washed up easily”
“Exactly as described”
“The tin washed up easily”
What buyers complain about
“Size is big”
“The price at the time of this review is £6.99p”
“Best to pay more for better quality”
“Cant see the lines”
“Silicone is also quite thin”
Top return reasons
Common questions
- Is madeleines baking tray profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the madeleines baking tray niche?
- 13 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in madeleines baking tray?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.
- When does demand for madeleines baking tray peak?
- Demand peaks in Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the madeleines baking tray niche?
- Listings span £5.58–£22.37; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.