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Madeleines Baking Tray

Fail

Demand is soft, at -30.2% this quarter, so Madeleines Baking Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£46K/yr62K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
79%top-5 click share · 13 brands · 19 sellers

Flapen Score

Madeleines Baking Tray against its category

The dotted line is the Home & Garden average. Past it, Madeleines Baking Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madeleines Baking Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Madeleines Baking Tray 62K times last year and spent an estimated £46K. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
8.2%
Market size, estimated
£46Ka year
Peak month
November2.6× the quietest month
Top search term
madeleines baking tray31K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £5.58 to £22.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£5.58–£22.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #355 within Bakeware. It carries 308 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#355in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Madeleines Baking Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • OAMCEG27%
  • Honnesserry27%
  • IBILI10%
  • YXHZVON9%
  • LE CREUSET8%
  • VIDETOL5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Madeleines Baking Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Madeleines Baking Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • madeleines baking tray31K/yr
  • madeline trays16K/yr
  • madeleine baking trays4K/yr
  • madeleine moulds6K/yr
  • madeleine tray4K/yr

Reviews and returns

What reviews say buyers love and hate about Madeleines Baking Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.21

Size is big

Value For Money17%−0.03

The price at the time of this review is £6.99p

Quality-Overall8%+2.80

Best to pay more for better quality

Display-Overall8%−0.05

Cant see the lines

Thickness8%−0.05

Silicone is also quite thin

Love

Quality-Overall45%+2.80

Just a real good set of molds

Excellent quality

Good quality, good value, does the job, pleased with my purchase

Material Quality13%+0.92

Perfect for making Madelaines, very happy

Made lovely Madelines that slipped out without sticking

Very good silicon mould

Baking13%−0.10

Baked Madelines - they came out of the tray fine

Ideal for baking madeleines, easy to clean and robust

Yes very good item for making nice pastry or cakes with

Ease Of Use7%+0.50

Just fantastic and so easy to use

Compactness4%−0.03

which means they will fit in each other for compact storage when not being used

Return

0.9% Return rate 58% Fixable by listing

Size-Overall59%▅▇▇▂██

Size is big

Smell9%█▆▁▁▁▁
Quality-Overall8%▁▁█▂▁▁

Best to pay more for better quality

Strength6%▁▁▁█▁▁
Functionality-Overall6%▁▁▁▇▁█

FAQ

Common Madeleines Baking Tray questions

Answered from the same tracked data.