Skip to content

Madeleines Baking Tray

Fail

Demand is soft, at -30.2% this quarter, so Madeleines Baking Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£46K/yr62K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
79%top-5 click share · 13 brands · 19 sellers

Flapen Score

Madeleines Baking Tray against its category

The dotted line is the Home & Garden average. Past it, Madeleines Baking Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madeleines Baking Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Madeleines Baking Tray 62K times last year and spent an estimated £46K. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
8.2%
Market size, estimated
£46Ka year
Peak month
November2.6× the quietest month
Top search term
madeleines baking tray31K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £5.58 to £22.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£5.58–£22.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #355 within Bakeware. It carries 308 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#355in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Madeleines Baking Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

14%

  • OAMCEG27%
  • Honnesserry27%
  • IBILI10%
  • YXHZVON9%
  • LE CREUSET8%
  • VIDETOL5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Madeleines Baking Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Madeleines Baking Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • madeleines baking tray31K/yr
  • madeline trays16K/yr
  • madeleine baking trays4K/yr
  • madeleine moulds6K/yr
  • madeleine tray4K/yr

Reviews and returns

What reviews say buyers love and hate about Madeleines Baking Tray

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Size is big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Madeleines Baking Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data