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Macrame Kit

soft demand (-22.9% this quarter) — Macrame Kit doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51

Market size 15Growth 14Conversion 34Competition 51Returns 96Price range 45Avg price 52Brand share 57Review moat 69Quality gap 53
This niche Category average · 5,777 niches

Is Macrame Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Macrame Kit is a £58K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Macrame Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.9% over the last 90 days and 2.7% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr4K
Search volume / yr-22.9%177K
Conversion rate2.7%
Avg price£12.23

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers17 · 25
Top-5 product click share54%
Open market29%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement95%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews730

Top Macrame Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

25%

  • suo long42%
  • UHAPEER12%
  • Mtiscolla6%
  • FREEBLOSS6%
  • Creativ5%
  • OurTop4%

Macrame Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR2.7%Products22Brands17Top 5 Brands71%OOS Rate0.0%Rating4.4★Reviews730Avg BSR#1,505
8K6KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Macrame Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • macrame69K/yr
  • macrame kit81K/yr
  • macrame kits7K/yr
  • macrame plant hanger kit6K/yr
  • macrame accessories6K/yr
  • macrame kits for adults8K/yr

What reviews say buyers love and hate about Macrame Kit

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall25%

Item as described - good quality - came on time

Value For Money12%

Good value

Color11%

lovely colours

Gifting Purpose10%

Gift

Ease Of Use9%

So simple to do

What buyers complain about

73% of reviews
Instructions/User Manual/Troubleshooting38%

The instructions are terrible

Quality-Overall11%

Not sure on the quality

Size-Overall9%

the rings aren't as big as they look in the picture

Battery Life6%

Batteries only lasted around 4 hours

Advertised Vs Actual Product3%

This wasnt made clear on the description

Macrame Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Advertised Vs Actual Product
17%
3Quality-Overall
13%
4Functionality-Overall
7%
5Defective Material/Parts
7%

Common Macrame Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macrame Kit 44/100 on Amazon United Kingdom — Skip it. The niche generates £58K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.9% over the last 90 days.
Search demand for Macrame Kit on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.