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Macrame Kit

Fail

Demand is soft, at -22.9% this quarter, so Macrame Kit is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£58K/yr177K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
54%top-5 click share · 17 brands · 25 sellers

Flapen Score

Macrame Kit against its category

The dotted line is the Home & Garden average. Past it, Macrame Kit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macrame Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macrame Kit 177K times last year and spent an estimated £58K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
2.7%
Market size, estimated
£58Ka year
Peak month
December3.4× the quietest month
Top search term
macrame69K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £4.92 to £23.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.23 that is £1K to £3K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£4.92–£23.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,505 within Beading & Jewellery-Making. It carries 730 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,505in Beading & Jewellery-Making
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
730per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Macrame Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

25%

  • suo long42%
  • UHAPEER12%
  • Mtiscolla6%
  • FREEBLOSS6%
  • Creativ5%
  • OurTop4%

Demand

Macrame Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Macrame Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macrame69K/yr
  • macrame kit81K/yr
  • macrame kits7K/yr
  • macrame plant hanger kit6K/yr
  • macrame accessories6K/yr
  • macrame kits for adults8K/yr

Reviews and returns

What reviews say buyers love and hate about Macrame Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting38%−0.24

The instructions are terrible

instructions are not that easy to understand

No instructions

Quality-Overall11%−0.07

Not sure on the quality

Cheap, tatty cord

Not as good as expected

Size-Overall9%

the rings aren't as big as they look in the picture

Very small thought it would be bigger

The pot in the photos is too small

Battery Life6%+0.22

Batteries only lasted around 4 hours

Advertised Vs Actual Product3%−0.02

This wasnt made clear on the description

Love

Quality-Overall25%−0.07

Item as described - good quality - came on time

Good quality

Good range of products

Value For Money12%+0.90

Good value

Great value

good value

Color11%+0.77

lovely colours

Nice combination of colours

Great variety of colours

Gifting Purpose10%+0.92

Gift

Nice gift

It will be a Ideal gift for anyone

Ease Of Use9%+0.83

So simple to do

if you make a mistake it is also easy to undo without damaging the cord

easy to work with

Return

0.8% Return rate 47% Fixable by listing

Size-Overall19%█▅▄▄▂▂

the rings aren't as big as they look in the picture

Very small thought it would be bigger

The pot in the photos is too small

Advertised Vs Actual Product17%▁▇▃▄▂█

This wasnt made clear on the description

Quality-Overall13%▁█▃▂▅▅

Not sure on the quality

Cheap, tatty cord

Not as good as expected

Functionality-Overall7%▁▁▄▃█▂
Defective Material/Parts7%█▄▃▂▃▅

FAQ

Common Macrame Kit questions

Answered from the same tracked data.