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Macrame Cord

Fail

Prices span $3.89–$14.01, mostly outside the sweet spot, so Macrame Cord is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£54K/yr211K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
62%top-5 click share · 12 brands · 15 sellers

Flapen Score

Macrame Cord against its category

The dotted line is the Home & Garden average. Past it, Macrame Cord is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macrame Cord market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macrame Cord 211K times last year and spent an estimated £54K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
2.8%
Market size, estimated
£54Ka year
Peak month
November2.1× the quietest month
Top search term
macrame cord152K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £3.89 to £14.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.10 that is £2K to £5K a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£3.89–£14.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #836 within Beading & Jewellery-Making. It carries 750 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
10.8%
Average rank
#836in Beading & Jewellery-Making
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
750per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Macrame Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

12%

  • OurTop28%
  • GOHOF22%
  • JeogYong20%
  • ZEAYEA6%
  • Klhamky6%
  • LEREATI6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Macrame Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Macrame Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macrame cord152K/yr
  • macrame cord 3mm20K/yr
  • macrame yarn12K/yr
  • cotton cord8K/yr
  • 3mm macrame cord9K/yr
  • crochet cord3K/yr
  • macrame rope4K/yr
  • macrame string3K/yr

Reviews and returns

What reviews say buyers love and hate about Macrame Cord

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting13%−0.06

No instructions

no instructions whatsoever

Display Colors13%−0.07

only got 14 out of the 15 colours the black colour was missing

Thickness13%+0.19

Thicker than I expected

Ease Of Use5%+0.55

takes some time getting used to using it

Love

Quality-Overall41%−0.13

Item as described - good quality - came on time

Good range of products

Good Quality

Color22%+1.61

lovely colours

Great variety of colours

Colours are gorgeous

Value For Money13%+1.38

Good value

Great value

Value for money

Strength6%+0.58

Strong and firm

Sturdy and was good value

Strong, good length, easy to work with and good value for money

Ease Of Use5%+0.55

However its very nice to use

if you make a mistake it is also easy to undo without damaging the cord

Easy to work with

Return

0.6% Return rate 52% Fixable by listing

Color23%▁▁█▃▅▃
Size-Overall21%█▅▄▇▇▁
Thin20%█▆▃▁▁▄
Thickness10%▁▁▇█▁▇

Thicker than I expected

Quality-Overall9%▁▁▁▃▅█

FAQ

Common Macrame Cord questions

Answered from the same tracked data.