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35

macrame cord

Skip it

Prices mostly outside the sweet spot ($3.89–$14.01) — this niche doesn't clear our bar today.

Market size 14Growth 22Conversion 35Competition 38Returns 97Price range 0Avg price 26Brand share 37Review moat 69Quality gap 25

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good750.1

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.10

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Market size

Bad£54K

£54K/yr · 211K searches

Price range

Bad£3.89–£14.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, macrame cord is a £54K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

macrame cord market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£55K–£73K
units × avg price
Conversion rate
2.8%
Avg BSR
#836
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
10.8%
Avg brand age
37 months
Avg seller age
210 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

12%

  • OurTop28%
  • GOHOF22%
  • JeogYong20%
  • ZEAYEA6%
  • Klhamky6%
  • LEREATI6%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top macrame cord search terms

  • macrame cord152K/yr
  • macrame cord 3mm20K/yr
  • macrame yarn12K/yr
  • cotton cord8K/yr
  • 3mm macrame cord9K/yr
  • crochet cord3K/yr
  • macrame rope4K/yr
  • macrame string3K/yr
All search terms

Top macrame cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£11K30%£16K40%£22K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about macrame cord

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall41%

“Item as described - good quality - came on time”

Color22%

“lovely colours”

Value For Money13%

“Good value”

Strength6%

“Strong and firm”

Ease Of Use5%

“However its very nice to use”

Advertised Vs Actual Product2%

“As advertised”

Soft Feel2%

“smooth as are”

Embellishment/Embroidery Quality1%

“Nice selection of beads”

Upholstery/Fabric Quality1%

“Perfect 👌 Absolutely beautiful yarn, so soft and gorgeous, I am totally in love with it”

Instructions/User Manual/Troubleshooting1%

“It is a well thought out set with easy to follow instructions that explain everything step by step”

What buyers complain about

Instructions/User Manual/Troubleshooting13%

“No instructions”

Display Colors13%

“only got 14 out of the 15 colours the black colour was missing”

Thickness13%

“Thicker than I expected”

Ease Of Use5%

“takes some time getting used to using it”

Top return reasons

Color23%
Size-Overall21%
Thin20%
Thickness10%
Quality-Overall9%
Compatibility-Overall5%
Display Colors5%
Durability3%
Advertised Vs Actual Product3%
Hard Feel1%

Common questions

Is macrame cord profitable to sell on Amazon United Kingdom?
The niche generates £54K/yr across 21 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (35/100).
How competitive is the macrame cord niche?
12 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in macrame cord?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Display Colors, Thickness. The return rate is 0.6%.
When does demand for macrame cord peak?
Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the macrame cord niche?
Listings span £3.89–£14.01; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.