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Macrame Cord

prices mostly outside the sweet spot ($3.89–$14.01) — Macrame Cord doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51

Market size 14Growth 22Conversion 35Competition 38Returns 97Price range 0Avg price 26Brand share 37Review moat 69Quality gap 25
This niche Category average · 5,777 niches

Is Macrame Cord profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Macrame Cord is a £54K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.

Macrame Cord: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.8% over the last 90 days and 2.8% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr8K
Search volume / yr-6.8%211K
Conversion rate2.8%
Avg price£9.10

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 15
Top-5 product click share62%
Open market17%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews750

Top Macrame Cord products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

12%

  • OurTop28%
  • GOHOF22%
  • JeogYong20%
  • ZEAYEA6%
  • Klhamky6%
  • LEREATI6%
  • Open — no brand owns it (6 brands, 12%)

Macrame Cord demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR2.8%Products21Brands12Top 5 Brands83%OOS Rate10.8%Rating4.6★Reviews750Avg BSR#836
7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top Macrame Cord search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • macrame cord152K/yr
  • macrame cord 3mm20K/yr
  • macrame yarn12K/yr
  • cotton cord8K/yr
  • 3mm macrame cord9K/yr
  • crochet cord3K/yr
  • macrame rope4K/yr
  • macrame string3K/yr

What reviews say buyers love and hate about Macrame Cord

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall41%

Item as described - good quality - came on time

Color22%

lovely colours

Value For Money13%

Good value

Strength6%

Strong and firm

Ease Of Use5%

However its very nice to use

What buyers complain about

43% of reviews
Instructions/User Manual/Troubleshooting13%

No instructions

Display Colors13%

only got 14 out of the 15 colours the black colour was missing

Thickness13%

Thicker than I expected

Ease Of Use5%

takes some time getting used to using it

Macrame Cord return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
23%
2Size-Overall
21%
3Thin
20%
4Thickness
10%
5Quality-Overall
9%

Common Macrame Cord questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macrame Cord 35/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 21 tracked products. Search demand moved -6.8% over the last 90 days.
Search demand for Macrame Cord on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.1× the quietest.