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Lupin

Maybe

The products selling today average only 3.4★. But shoppers spend an estimated $13K a year here, so Lupin is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£13K/yr25K searches / yr
90-day growth
+88.5%search demand this quarter
Competition
39%top-5 click share · 13 brands · 17 sellers

Flapen Score

Lupin against its category

The dotted line is the Home & Garden average. Past it, Lupin is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lupin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lupin 25K times last year and spent an estimated £13K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+88.5%
Conversion, latest week
5.3%
Market size, estimated
£13Ka year
Peak month
June35.9× the quietest month
Top search term
lupins ready to plant hardy12K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £1.88 to £19.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.74 that is £0 to £974 a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£1.88–£19.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£974
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #1,336 within Plants, Seeds & Bulbs. It carries 42 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
31%
Out of stock, average day
32.1%
Average rank
#1,336in Plants, Seeds & Bulbs
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
42

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lupin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£391£783£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 78%

Open market

19%

  • Thompson & Morgan20%
  • GardenersDream17%
  • Generic15%
  • YouGarden12%
  • Mr Fothergill's11%
  • schone7%

Demand

Lupin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 35.9×

Search terms

Top Lupin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lupins ready to plant hardy12K/yr
  • lupins6K/yr
  • lupin plants4K/yr
  • lupins plants garden ready3K/yr

Reviews and returns

What reviews say buyers love and hate about Lupin

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Plant Growth”
33%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“poor germination rate”
A buyer, on “Plant Growth”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Lupin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data