Lupin
Lupin shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Is Lupin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lupin is a £13K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 64/100.
Lupin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +88.5% over the last 90 days and 5.3% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.
0/100
page quality · 42 products
Top Lupin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YouGarden Hardy Lupin Gallery Series 3 x Plants in 9cm Pots
- Price
- £14.08
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 3y ago
Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
- Price
- £13.30
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago
Fothergills Lupin Russell Mixed Flower Seeds 75 Seeds Sow: Mar-Jul Purple/Blue
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago
6 x Lupin Russel Mixed Colours Plug Plants Hardy Perennial Flower
- Price
- £14.36
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 1y ago
Lupinus Manhattan Lights Perennial Garden Plants Flowering Lupin Plant in Pot (10-20cm Incl. Pot)
- Price
- £8.99
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 5y ago
Trending
90-day click momentumLupin Legendary Hybrids Mix 1 x 9cm Pot Plant Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago
Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
- Price
- £13.30
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago
Lupin Legendary Trio 3 x 9cm Pot Plants Collection Hardy Perennial Mix Red White & Blue Flower Spikes Cottage Garden Border Plants Bee Friendly & Compact Lupins by Thompson & Morgan
- Price
- £14.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Lupin Legendary Blue Shades 1x 9cm Pot Plant Hardy Perennial Violet-Blue Flower Spikes Cottage Garden Favourite for Borders Containers & Pollinator-Friendly Planting by Thompson & Morgan
- Price
- £8.25
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 2mo ago
YouGarden Hardy Lupin Gallery Series 3 x Plants in 9cm Pots
- Price
- £14.08
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 3y ago
Newest
by launch dateLupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
- Price
- £13.30
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago
Lupin Legendary Trio 3 x 9cm Pot Plants Collection Hardy Perennial Mix Red White & Blue Flower Spikes Cottage Garden Border Plants Bee Friendly & Compact Lupins by Thompson & Morgan
- Price
- £14.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Lupin Legendary Hybrids Mix 1 x 9cm Pot Plant Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago
Lupin Legendary Blue Shades 1x 9cm Pot Plant Hardy Perennial Violet-Blue Flower Spikes Cottage Garden Favourite for Borders Containers & Pollinator-Friendly Planting by Thompson & Morgan
- Price
- £8.25
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 2mo ago
Carbeth Plants Lupin Gallery in 2L Pot - Colourful Lupinus Garden Plants - Tall Hardy Summer Flower Spikes for Borders & Cottage Gardens - Pollinator Friendly (1 White)
- Price
- £13.30
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
39%
Top 20: 78%
Open market
19%
- Thompson & Morgan20%
- GardenersDream17%
- Generic15%
- YouGarden12%
- Mr Fothergill's11%
- schone7%
Lupin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 35.9×
Top Lupin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lupins ready to plant hardy12K/yr
- lupins6K/yr
- lupin plants4K/yr
- lupins plants garden ready3K/yr
What reviews say buyers love and hate about Lupin
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“and growing well”
“Very good quality seeds”
“Value for money”
“All purple”
“Easy to grow”
What buyers complain about
97% of reviews“poor germination rate”
“Poor quality”
“A bit pricey though”
“This year bigger than ever in a mix of colours”
“Not as advertised”
Lupin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lupin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
