lupin
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible41.98avg incumbent reviews — the moat a new listing must climb
Growth
Great+88.5%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Price range
Bad£1.88–£19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£13K£13K/yr · 25K searches
According to Flapen's Amazon United Kingdom niche tracking, lupin is a £13K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lupin market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £15K–£19K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #1,336
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 69%
- Out of stock
- 32.1%
- Avg brand age
- 55 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
39%
Top 20: 78%
Open market
19%
- Thompson & Morgan20%
- GardenersDream17%
- Generic15%
- YouGarden12%
- Mr Fothergill's11%
- schone7%
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +88.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 35.9×
Top lupin search terms
- lupins ready to plant hardy12K/yr
- lupins6K/yr
- lupin plants4K/yr
- lupins plants garden ready3K/yr
Top lupin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YouGarden Hardy Lupin Gallery Series 3 x Plants in 9cm Pots
YouGarden£14.084.5★26 rev
Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
Thompson & Morgan£13.304.6★6 rev
Fothergills Lupin Russell Mixed Flower Seeds 75 Seeds Sow: Mar-Jul Purple/Blue
Mr Fothergill's£1.884.6★26 rev
6 x Lupin Russel Mixed Colours Plug Plants Hardy Perennial Flower
Generic£14.363.5★21 rev
Lupinus Manhattan Lights Perennial Garden Plants Flowering Lupin Plant in Pot (10-20cm Incl. Pot)
GardenersDream£8.994.1★26 rev
Newest
by launch dateLupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
Thompson & Morgan£13.306 rev
Lupin Legendary Trio 3 x 9cm Pot Plants Collection Hardy Perennial Mix Red White & Blue Flower Spikes Cottage Garden Border Plants Bee Friendly & Compact Lupins by Thompson & Morgan
Thompson & Morgan£14.151 rev
Lupin Legendary Hybrids Mix 1 x 9cm Pot Plant Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
Thompson & Morgan£8.196 rev
Lupin Legendary Blue Shades 1x 9cm Pot Plant Hardy Perennial Violet-Blue Flower Spikes Cottage Garden Favourite for Borders Containers & Pollinator-Friendly Planting by Thompson & Morgan
Thompson & Morgan£8.253 rev
Carbeth Plants Lupin Gallery in 2L Pot - Colourful Lupinus Garden Plants - Tall Hardy Summer Flower Spikes for Borders & Cottage Gardens - Pollinator Friendly (1 White)
Carbeth Plants£13.302 rev
Trending
90-day click momentumLupin Legendary Hybrids Mix 1 x 9cm Pot Plant Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
Thompson & Morgan£8.194.6★
Lupin Legendary Hybrids Mix 3 x 9cm Pot Plants Hardy Perennial Vibrant Mixed Colour Flower Spikes Compact Cottage Garden Favourite for Borders & Containers by Thompson & Morgan
Thompson & Morgan£13.304.6★
Lupin Legendary Trio 3 x 9cm Pot Plants Collection Hardy Perennial Mix Red White & Blue Flower Spikes Cottage Garden Border Plants Bee Friendly & Compact Lupins by Thompson & Morgan
Thompson & Morgan£14.151.0★
Lupin Legendary Blue Shades 1x 9cm Pot Plant Hardy Perennial Violet-Blue Flower Spikes Cottage Garden Favourite for Borders Containers & Pollinator-Friendly Planting by Thompson & Morgan
Thompson & Morgan£8.252.5★
YouGarden Hardy Lupin Gallery Series 3 x Plants in 9cm Pots
YouGarden£14.084.5★
What buyers say about lupin
What buyers praise and complain about, mined from review topics.What buyers love
“and growing well”
“Very good quality seeds”
“Value for money”
“All purple”
“Easy to grow”
What buyers complain about
“poor germination rate”
“Poor quality”
“A bit pricey though”
“This year bigger than ever in a mix of colours”
“Not as advertised”
“Arrived tiny and very dry, 2 dead and one dead after arriving despite my efforts”
“They all died”
“They are really hard to grow”
“waste of time and money”
Top return reasons
Common questions
- Is lupin profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +88.5%. Flapen's verdict: Worth a look (64/100).
- How competitive is the lupin niche?
- 13 brands and 17 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in lupin?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for lupin peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 35.9× the quietest.
- What does it cost to enter the lupin niche?
- Listings span £1.88–£19.08; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.