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Lupin

Maybe

The products selling today average only 3.4★. But shoppers spend only $13K a year here, so Lupin is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£13K/yr25K searches / yr
90-day growth
+88.5%search demand this quarter
Competition
39%top-5 click share · 13 brands · 17 sellers

Flapen Score

Lupin against its category

The dotted line is the Home & Garden average. Past it, Lupin is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lupin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lupin 25K times last year and spent an estimated £13K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+88.5%
Conversion, latest week
5.3%
Market size, estimated
£13Ka year
Peak month
June35.9× the quietest month
Top search term
lupins ready to plant hardy12K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £1.88 to £19.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.74 that is £0 to £974 a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£1.88–£19.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£974
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #1,336 within Plants, Seeds & Bulbs. It carries 42 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
31%
Out of stock, average day
32.1%
Average rank
#1,336in Plants, Seeds & Bulbs
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lupin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£391£783£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

19%

  • Thompson & Morgan20%
  • GardenersDream17%
  • Generic15%
  • YouGarden12%
  • Mr Fothergill's11%
  • schone7%

Demand

Lupin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 35.9×

Search terms

Top Lupin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lupins ready to plant hardy12K/yr
  • lupins6K/yr
  • lupin plants4K/yr
  • lupins plants garden ready3K/yr

Reviews and returns

What reviews say buyers love and hate about Lupin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth33%+2.67

poor germination rate

No germination of any seed

3 weeks later there is no growth what so ever

Quality-Overall14%+0.65

Poor quality

Rubbish quality

the survivor looks poorly

Value For Money14%−0.15

A bit pricey though

overpriced and misleading

this is overpriced for an advertised 20-30 cm pot that in fact is half size

Size-Overall13%+0.30

This year bigger than ever in a mix of colours

Smaller than expected

tiny pot

Advertised Vs Actual Product7%−0.22

Not as advertised

It is not what it says

Not what I expected

Love

Plant Growth47%+2.67

and growing well

Fabulous healthy plants delivers

Great seeds growing into strong little seedlings in my greenhouse

Quality-Overall21%+0.65

Very good quality seeds

Great product

these seem good quality and condition

Value For Money16%−0.15

Value for money

Good value

Well worth the price

Color5%−0.09

All purple

Ease Of Use5%+1.28

Easy to grow

Easy to order

Return

0.0% Return rate 6% Fixable by listing

Plant Growth56%▁▁▅▅▄█

poor germination rate

No germination of any seed

3 weeks later there is no growth what so ever

Value For Money13%▁▁█▁▄▁

A bit pricey though

overpriced and misleading

this is overpriced for an advertised 20-30 cm pot that in fact is half size

Functionality-Overall6%▁▁▁▁█▁
Advertised Vs Actual Product6%▁▁▁█▁▁

Not as advertised

It is not what it says

Not what I expected

Contamination6%▁▁▁▁█▁

FAQ

Common Lupin questions

Answered from the same tracked data.