Lunch Box Kids
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 1.4% of searches, so Lunch Box Kids is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £227K/yr1.7M searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 21%top-5 click share · 52 brands · 170 sellers
Flapen Score
Lunch Box Kids against its category
The dotted line is the Home & Garden average. Past it, Lunch Box Kids is stronger. Inside it, weaker.
Market
The Lunch Box Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lunch Box Kids 1.7M times last year and spent an estimated £227K. The top 5 brands take 35% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £227Ka year
- Peak month
- September4.0× the quietest month
- Top search term
- lunch box kids390K searches a year
02 · Price
A sale here is worth £9.12.
Listings sell for £9.12 on average, from £3.05 to £41.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.12 that is £2K to £5K a year per listing.
- Average price
- £9.12under the $15 to $100 sweet spot
- Price range
- £3.05–£41.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #67 within Food Storage. It carries 1,031 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 98%
- Out of stock, average day
- 12.8%
- Average rank
- #67in Food Storage
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,031per listing
- Listings tracked
- 99
04 · Newcomers
Amazon counts 1 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Lunch Box Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apuucse Portable Insulated Lunch Bag with Side Mesh Pocket for Adults/Kids/Men/Women Water-Resistant Leakproof Soft Cooler Bag Durable Thermal Lunch Box for Work/School/Picnic/Outdoor(Black)
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 1,561
- Age
- 4y ago

Sistema Ocean Bound Plastic Bento Box | 1.1 L Lunch Box with Yoghurt/Fruit Pot and Compartments | BPA-Free | Teal Stone OR Mountain Blue (Not Selectable)
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 2y ago

hombrima Kids Lunch Box Bento Boxes Food Storage Container with Multi-Compartments for Boys Girls Children Kids Adult Work Back to School
- Price
- £10.80
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 1y ago

Lehoo Castle Kids Bento Lunch Box 5 Compartments Lunchbox 1.25L Lunch Containers with Sauce Jar & Spoon & Fork for Boys Girls School Leakproof BPA-Free(Dinosaur)
- Price
- £11.26
- Rating
- 4.4/5
- Reviews
- 1,837
- Age
- 3y ago

LEIKEEGO Lunch Box Leak-Proof Bento Lunch Box Kids Snack Box with 6 Compartment for Kids/Adults/School/Work(Pink)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 2y ago
Trending
90-day click momentum
QOPECUOY Cute Capybara Backpack and Lunch Box Sets for School Boys Girls Age 6-8 Animal Capybara Print Schoolbag with Pencil Pouch Water Bottle Holder for Little School Kids 4 Pcs Bookbag Sets
- Price
- £41.85
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago

BIBURY Lunch Box Kids Adults Leakproof Bento Box Lunchbox with 5 Compartments & Sauce Pot & Cutlery BPA Free Microwave Dishwasher Safe Snack Box Sandwich Box for School Boys Girls 1.3L (Pink)
- Price
- £10.72
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 4mo ago

Sistema Ocean Bound Plastic Bento Box | 1.1 L Lunch Box with Yoghurt/Fruit Pot and Compartments | BPA-Free | Teal Stone OR Mountain Blue (Not Selectable)
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 2y ago

Stor Rainbow Unicorn Kids Childrens Multi Compartment Rectangular School Travel Lunch Food Box Sandwich Bento Container BPA Free (Pink)
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 929
- Age
- 4y ago

Amathley Lunch Box Kids Bento Box Adult Leakproof Lunch Containers for Adults/Kids/Toddler 1200ML-4 Compartments Bento Boxes with Utensil Microwave & Dishwasher & Freezer Safe (Pink Berry)
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 1,084
- Age
- 1y ago
Newest
by launch date
BIBURY Lunch Box Kids Adults Leakproof Bento Box Lunchbox with 5 Compartments & Sauce Pot & Cutlery BPA Free Microwave Dishwasher Safe Snack Box Sandwich Box for School Boys Girls 1.3L (Pink)
- Price
- £10.72
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 4mo ago

QOPECUOY Cute Capybara Backpack and Lunch Box Sets for School Boys Girls Age 6-8 Animal Capybara Print Schoolbag with Pencil Pouch Water Bottle Holder for Little School Kids 4 Pcs Bookbag Sets
- Price
- £41.85
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago

Polar Gear Kids Lunch Bag with Adjustable Strap & Front Storage Pocket | Insulated Lunch Bag Kids with Antibacterial Wipe-Clean Lining for Boys & Girls | Lightweight & Durable Design for School Travel
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Amathley Lunch Box Kids Bento Box Adult Leakproof Lunch Containers for Adults/Kids/Toddler 1200ML-4 Compartments Bento Boxes with Utensil Microwave & Dishwasher & Freezer Safe (Pink Berry)
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 1,084
- Age
- 1y ago

SENBSLAN Lunch Box 1200ml Leakproof Bento Lunch Box Food Container with 3 Compartments and Cutlery BPA Free Containers Suitable for Adults and Kids (Pink)
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
170
Top-5 brand share
35%
Top 20: 77%
Top-5 click share
21%
Top 20: 54%
Open market
61%
- Sistema14%
- hombrima6%
- Lehoo Castle6%
- Apuucse5%
- Amathley4%
- LEIKEEGO4%
Demand
Lunch Box Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 4.0×
Search terms
Top Lunch Box Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lunch box kids390K/yr
- kids lunch box258K/yr
- lunch bag kids223K/yr
- kids lunch bag184K/yr
- boys lunch box113K/yr
- girls lunch box99K/yr
- bento lunch box for kids67K/yr
- toddler lunch box57K/yr
- kids bento lunch box46K/yr
- kids lunchbox40K/yr
Reviews and returns
What reviews say buyers love and hate about Lunch Box Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish quality - broke after 1 day
Not good quality
Rubbish quality
Too small for a flask
Quite large
Too small
Falling Apart
Broken
Doesn't last
Leaks
leaks
Not leakproof
At £14, it's not cheap
On the pricey side
not worth the price
Love
Good size
Fits my lunch box perfectly
Bag was a good size
Excellent quality
the build quality is excellent
Great Quality and delivered on time
Good value
Excellent value for money
Good value for money
Cute storage boxes
lots of space
the storage capacity is great as its expandable
Cleaning is easy — the removable tray makes washing simple
Easy clean
Cleaning is straightforward
Return
1.3% Return rate 79% Fixable by listing
Too small for a flask
Quite large
Too small
Wrong colour
wrong colour
Rubbish quality - broke after 1 day
Not good quality
Rubbish quality
Leaks
leaks
Not leakproof
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunch Box Kids questions
Answered from the same tracked data.









