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Lunch Box

Maybe

Returns run at only 1.2% of orders. But buyers convert on only 1.6% of searches, so Lunch Box is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£686K/yr4.7M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
36%top-5 click share · 31 brands · 137 sellers

Flapen Score

Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Lunch Box is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lunch Box 4.7M times last year and spent an estimated £686K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.6%
Market size, estimated
£686Ka year
Peak month
September2.6× the quietest month
Top search term
lunch box1.8M searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £2.91 to £21.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £9.00 that is £14K to £18K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£2.91–£21.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #39 within Food Storage. It carries 3,128 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#39in Food Storage
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,128per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£21K£41K£62K£82K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

137

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

36%

Top 20: 73%

Open market

38%

  • Sistema30%
  • Sinnsally10%
  • Jsdoin8%
  • IJIAMY5%
  • WayEee5%
  • SENBSLAN5%

Demand

Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lunch box1.8M/yr
  • bento lunch box408K/yr
  • lunch box adults406K/yr
  • lunch box kids390K/yr
  • bento box273K/yr
  • kids lunch box258K/yr
  • lunchbox245K/yr
  • sandwich box196K/yr
  • lunch boxes144K/yr
  • lunch box with compartments108K/yr

Reviews and returns

What reviews say buyers love and hate about Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.80

Too small

Quite large

Tubs arent as big as you think

Quality-Overall13%−0.02

Cheap quality

Average quality

Rubbish quality

Leak-Proof12%

No leakproof

It leaks

Its not leakproof

Durability7%−0.05

slightly broken

Not great durability

Broke within 2 months

Ease Of Use7%−0.01

Hard to open

Quite difficult to clip and unclip

Difficult to close

Love

Quality-Overall19%−0.02

Excellent Product

Great lunchbox great quality

Great quality, has lasted the whole year with a 5 year old so can't complain

Size-Overall15%+0.80

it fits together really easily

Great size

Fits my lunch box perfectly

Value For Money10%+1.23

very affordable

Excellent value for money

Good value for money

Storage Capacity7%+0.89

Lots of space

Great storage

Really great storage for all sorts

Ease Of Use5%−0.01

Easy to use

easy to open

Very handy

Return

1.2% Return rate 78% Fixable by listing

Size-Overall58%█▇█▇██

Too small

Quite large

Tubs arent as big as you think

Color9%▄▇█▇▄▇
Quality-Overall6%▆▇▆▇▅█

Cheap quality

Average quality

Rubbish quality

Leak-Proof4%▅▅▃█▆▄

No leakproof

It leaks

Its not leakproof

Defective Material/Parts3%▇▄▅█▆▆

FAQ

Common Lunch Box questions

Answered from the same tracked data.