Lunch Box
MaybeReturns run at only 1.2% of orders. But buyers convert on only 1.6% of searches, so Lunch Box is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £686K/yr4.7M searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 36%top-5 click share · 31 brands · 137 sellers
Flapen Score
Lunch Box against its category
The dotted line is the Home & Garden average. Past it, Lunch Box is stronger. Inside it, weaker.
Market
The Lunch Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lunch Box 4.7M times last year and spent an estimated £686K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.
- Searches, last 12 months
- 4.7M
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £686Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- lunch box1.8M searches a year
02 · Price
A sale here is worth £9.00.
Listings sell for £9.00 on average, from £2.91 to £21.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £9.00 that is £14K to £18K a year per listing.
- Average price
- £9.00under the $15 to $100 sweet spot
- Price range
- £2.91–£21.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #39 within Food Storage. It carries 3,128 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #39in Food Storage
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,128per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lunch Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sistema Bento Box LUNCH | Bento School Lunch Box with Compartments | 1.65 L | Food Storage Container in Minty Teal | 1 Count
- Price
- £5.65
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 3y ago

Sinnsally 1400ML Bento Box Lunch Boxes Stackable Bento Lunch Box for Adults Leak-Proof Lunch Container with Compartments Japanese Style Lunchbox with Sauce Pot Cutlery Set Microwaveable Safe
- Price
- £10.29
- Rating
- 4.4/5
- Reviews
- 1,162
- Age
- 4y ago

Jsdoin Bento Lunch Box Stackable 1400ml Containers with 3 Removable Compartments and Cutlery Leak Proof 2 Layer Boxes for Adults Kids Office Microwave Dishwasher Safe Available
- Price
- £7.89
- Rating
- 4.4/5
- Reviews
- 1,090
- Age
- 3y ago

SENBSLAN Lunch Box 1200ml Leakproof Bento Lunch Box Food Container with 3 Compartments and Cutlery BPA Free Containers Suitable for Adults and Kids (Pink)
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 1y ago

Sistema Ocean Bound Plastic Bento Box | 1.1 L Lunch Box with Yoghurt/Fruit Pot and Compartments | BPA-Free | Teal Stone OR Mountain Blue (Not Selectable)
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 2y ago
Trending
90-day click momentum
Sistema Ocean Bound Plastic Bento Box | 1.1 L Lunch Box with Yoghurt/Fruit Pot and Compartments | BPA-Free | Teal Stone OR Mountain Blue (Not Selectable)
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 2y ago

HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black 10.2 x 6.9 x 8.5
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 6,592
- Age
- 2mo ago

Lifewit Lunch Bag 9L 12 Can Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women Black
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 37,676
- Age
- 4y ago

Sistema TO GO Bento Lunch | 1.65 L | School Lunch Box With Compartments & Snack Pot | BPA-Free | 1 Count | Misty Purple
- Price
- £6.14
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 3y ago

Sistema Bento Box LUNCH | Bento School Lunch Box with Compartments | 1.65 L | Food Storage Container in Assorted Colours (Varies by Pack) | 1 Count
- Price
- £4.38
- Rating
- 4.6/5
- Reviews
- 6,144
- Age
- 9y ago
Newest
by launch date
HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black 10.2 x 6.9 x 8.5
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 6,592
- Age
- 2mo ago

Amathley Bento Box Adult Lunch Box Leakproof Lunch Box Kids with 1300ML-5 Compartments Bento Box with Sauce Vontainers Microwave & Dishwasher & Freezer (Dark Gray)
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 2,629
- Age
- 1y ago

HOTOR Lunch Bags for Women & Men - Large Capacity Insulated Lunch Bag with Mutiple Pockets Easy-Carrying & Wear-Resistant Lunch Cooler Bag for Office Picnic Black 27.0×11.0×23.0 cm
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 1y ago

SENBSLAN Lunch Box 1200ml Leakproof Bento Lunch Box Food Container with 3 Compartments and Cutlery BPA Free Containers Suitable for Adults and Kids (Pink)
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 1y ago

LEIKEEGO Lunch Box Leak-Proof Bento Lunch Box Kids Snack Box with 6 Compartment for Kids/Adults/School/Work(Pink)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
137
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
36%
Top 20: 73%
Open market
38%
- Sistema30%
- Sinnsally10%
- Jsdoin8%
- IJIAMY5%
- WayEee5%
- SENBSLAN5%
Demand
Lunch Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.6×
Search terms
Top Lunch Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lunch box1.8M/yr
- bento lunch box408K/yr
- lunch box adults406K/yr
- lunch box kids390K/yr
- bento box273K/yr
- kids lunch box258K/yr
- lunchbox245K/yr
- sandwich box196K/yr
- lunch boxes144K/yr
- lunch box with compartments108K/yr
Reviews and returns
What reviews say buyers love and hate about Lunch Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Quite large
Tubs arent as big as you think
Cheap quality
Average quality
Rubbish quality
No leakproof
It leaks
Its not leakproof
slightly broken
Not great durability
Broke within 2 months
Hard to open
Quite difficult to clip and unclip
Difficult to close
Love
Excellent Product
Great lunchbox great quality
Great quality, has lasted the whole year with a 5 year old so can't complain
it fits together really easily
Great size
Fits my lunch box perfectly
very affordable
Excellent value for money
Good value for money
Lots of space
Great storage
Really great storage for all sorts
Easy to use
easy to open
Very handy
Return
1.2% Return rate 78% Fixable by listing
Too small
Quite large
Tubs arent as big as you think
Cheap quality
Average quality
Rubbish quality
No leakproof
It leaks
Its not leakproof
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunch Box questions
Answered from the same tracked data.









