Lunch Bag Kids
MaybeThe top 5 brands take only 32% of clicks. But buyers convert on only 1.5% of searches, so Lunch Bag Kids is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £162K/yr1.1M searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 22%top-5 click share · 55 brands · 125 sellers
Flapen Score
Lunch Bag Kids against its category
The dotted line is the Home & Garden average. Past it, Lunch Bag Kids is stronger. Inside it, weaker.
Market
The Lunch Bag Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lunch Bag Kids 1.1M times last year and spent an estimated £162K. The top 5 brands take 32% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £162Ka year
- Peak month
- September5.7× the quietest month
- Top search term
- lunch bag kids223K searches a year
02 · Price
A sale here is worth £9.37.
Listings sell for £9.37 on average, from £3.38 to £41.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.37 that is £937 to £2K a year per listing.
- Average price
- £9.37under the $15 to $100 sweet spot
- Price range
- £3.38–£41.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £937–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #111 within Food Storage. It carries 795 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 11.5%
- Average rank
- #111in Food Storage
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 795per listing
- Listings tracked
- 89
04 · Newcomers
Amazon counts 2 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Lunch Bag Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apuucse Portable Insulated Lunch Bag with Side Mesh Pocket for Adults/Kids/Men/Women Water-Resistant Leakproof Soft Cooler Bag Durable Thermal Lunch Box for Work/School/Picnic/Outdoor(Black)
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 1,561
- Age
- 4y ago

hombrima Kids Insulated Lunch Box Bag Thermal Picnic Cool Bags with Adjustable Strap for Adults Children Women Men Boys Girls School Work (Little Horse)
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 555
- Age
- 3y ago

Binoster Lunch Bags for Women Insulated Cooler Lunch Bag Adults Kids Packed Lunch Box Tote Bag Cute Girls Ladies Lunch Bags for Work School Picnic Travel Beach Gifts for Women Her Wife Preppy Stuff
- Price
- £7.55
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 1y ago

MOKANI Lunch Bag Kids Insulated Lunch Box for Boys Girls Portable Meal Tote Kit Back to School Gifts Water-Resistant Multi-Compartment Bags for School Home Office Teenagers Women
- Price
- £7.23
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 3y ago

Polar Gear Kids Lunch Bag with Adjustable Strap & Front Storage Pocket | Insulated Lunch Bag Kids with Antibacterial Wipe-Clean Lining for Boys & Girls | Lightweight & Durable Design for School Travel
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago
Trending
90-day click momentum
Kideerly Game Boys Lunch Bag Gaming Lunch Box Kids Reusable Boys Lunch Box Portable Waterproof Insulated Kids Lunchbag with Mesh Bag for School Picnic Outdoor Birthday Boys Gifts Christmas
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3mo ago

Minecraft Creeper 3D Kids Lunch Bag for School - Durable Insulated Food Bag for Lunch Boxes and Snacks + Handle + Zip for Minecraft Game Fans
- Price
- £7.47
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 8mo ago

Minecraft 5 Piece Lunch Set Kids School Lunch Bag 450ml Lockable Water Bottle 3 Nesting Snack Boxes Featuring Creeper Skeleton Enderman - Gift for Minecraft Fans
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 9mo ago

Minecraft Lunch Bag for Kids Insulated Lunch Box Creeper Snacks Food Carrier Options with Water Bottle for School Travel Picnic Cooler Bag (Multi)
- Price
- £15.51
- Rating
- 4.7/5
- Reviews
- 1,714
- Age
- 1y ago

Polar Gear Kids Lunch Bag with Adjustable Strap & Front Storage Pocket | Insulated Lunch Bag Kids with Antibacterial Wipe-Clean Lining for Boys & Girls | Lightweight & Durable Design for School Travel
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch date
Kideerly Game Boys Lunch Bag Gaming Lunch Box Kids Reusable Boys Lunch Box Portable Waterproof Insulated Kids Lunchbag with Mesh Bag for School Picnic Outdoor Birthday Boys Gifts Christmas
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3mo ago

Minecraft Creeper 3D Kids Lunch Bag for School - Durable Insulated Food Bag for Lunch Boxes and Snacks + Handle + Zip for Minecraft Game Fans
- Price
- £7.47
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 8mo ago

Minecraft 5 Piece Lunch Set Kids School Lunch Bag 450ml Lockable Water Bottle 3 Nesting Snack Boxes Featuring Creeper Skeleton Enderman - Gift for Minecraft Fans
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 9mo ago

Aucuu Kids Lunch Bag for Boys Dinosaur Lunch Bag Insulated Lunch Box Portable Lunch Box for Kids with Cartoon Cute Design Foldable Reusable Lunch Cooler Bags for School Travel Picnic
- Price
- £4.29
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

Polar Gear Kids Lunch Bag with Adjustable Strap & Front Storage Pocket | Insulated Lunch Bag Kids with Antibacterial Wipe-Clean Lining for Boys & Girls | Lightweight & Durable Design for School Travel
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
55 falling
Sellers
125
Top-5 brand share
32%
Top 20: 75%
Top-5 click share
22%
Top 20: 52%
Open market
64%
- Apuucse7%
- hombrima7%
- Polar Gear6%
- Smash6%
- Binoster6%
- HOX4%
Demand
Lunch Bag Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.7×
Search terms
Top Lunch Bag Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lunch bag kids223K/yr
- kids lunch bag184K/yr
- boys lunch box113K/yr
- girls lunch box99K/yr
- boys lunch bag115K/yr
- toddler lunch box57K/yr
- insulated lunch bag kids27K/yr
- baby lunch box28K/yr
- smiggle lunch box38K/yr
- lunch bag boys40K/yr
Reviews and returns
What reviews say buyers love and hate about Lunch Bag Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
Rubbish quality - broke after 1 day
cheap quality
bottle is a little small compared
Too small
Quite large
Broken
Doesn't last
Falling Apart
It is not leak-proof
leaks
Not leakproof
not worth the price
I thought over priced
At the time of reviewing this product was priced at £13.99
Love
this fits everything I need to
Decent size
Really good size bag
Excellent quality
Great quality, has lasted the whole year with a 5 year old so can't complain
Good quality set for kids
Good value
good value for money
Excellent value for money
plenty of space
the storage capacity is great as its expandable
Great space for more food
Sturdy
sturdy lunch box
Sturdy bag
Return
1.0% Return rate 77% Fixable by listing
bottle is a little small compared
Too small
Quite large
Not good quality
Rubbish quality - broke after 1 day
cheap quality
It is not leak-proof
leaks
Not leakproof
material is fading already
Material not as expected
poor quality material
the inside lining is already coming away from the seams
Poor Quality Stitching
the stitching started to come undone
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunch Bag Kids questions
Answered from the same tracked data.









