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Lumbar Support Cushion

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -9.5% this quarter, so Lumbar Support Cushion is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£564K/yr926K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
36%top-5 click share · 37 brands · 64 sellers

Flapen Score

Lumbar Support Cushion against its category

The dotted line is the Home & Garden average. Past it, Lumbar Support Cushion is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumbar Support Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lumbar Support Cushion 926K times last year and spent an estimated £564K. The top 5 brands take 44% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 926K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £564K a year.

Searches, last 12 months
926K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
3.2%
Market size, estimated
£564Ka year
Peak month
November1.2× the quietest month
Top search term
lumbar support cushion150K searches a year

02 · Price

A sale here is worth £19.01.

Listings sell for £19.01 on average, from £10.72 to £56.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £19.01 that is £5K to £10K a year per listing.

Average price
£19.01inside the $15 to $100 sweet spot
Price range
£10.72–£56.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #32 within Furniture. It carries 2,695 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
9.9%
Average rank
#32in Furniture
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,695per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lumbar Support Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

64

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

36%

Top 20: 78%

Open market

52%

  • POOTACK13%
  • Niceeday10%
  • Everlasting Comfort10%
  • OHS6%
  • Travel Ease5%
  • m zimoon5%

Demand

Lumbar Support Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lumbar Support Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lumbar support cushion150K/yr
  • back support cushion143K/yr
  • back support for office chair69K/yr
  • back support pillow66K/yr
  • lumbar support62K/yr
  • lumbar support for car42K/yr
  • car seat back support39K/yr
  • lumber support cushions39K/yr
  • office chair back support37K/yr
  • lumbar support pillow37K/yr

Reviews and returns

What reviews say buyers love and hate about Lumbar Support Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.13

its to big

To narrow

Too small

Comfort-Overall9%+2.52

Hard and uncomfortable

Very hand and uncomfortable

it doesnt give me a comfort that i am looking for it

Body Support8%−0.06

Not supportive

No support

No back support at all

Cushion7%−0.02

cushion a bit wonky

seat cushioning could be better

The cushion is quite small

Value For Money5%+0.30

Have bought much better for a cheaper price than this

It's so expensive

it's a bit pricey for what you get

Love

Comfort-Overall29%+2.52

Comfortable Chair

It's comfortable

comfortable to use

Quality-Overall13%+0.80

seems solid build quality

Excellent product

Good quality, easy to put together

Value For Money10%+0.30

Excellent value

Money well spent

Excellent value

Cushion9%−0.02

Good cushion

Fantastic cushion

Comfortable cushion

Body Support5%−0.06

Excellent back support

Firm & Very supportive, for my back in any chair

Good support

Return

1.8% Return rate 38% Fixable by listing

Size-Overall28%▆█▇██▇

its to big

To narrow

Too small

Comfort-Overall20%▆▆█▇▇█

Hard and uncomfortable

Very hand and uncomfortable

it doesnt give me a comfort that i am looking for it

Functionality-Overall7%▇▅█▅▅▆
Cushion6%█▅████

cushion a bit wonky

seat cushioning could be better

The cushion is quite small

Body Support5%██▅▇▇▅

Not supportive

No support

No back support at all

FAQ

Common Lumbar Support Cushion questions

Answered from the same tracked data.