Skip to content

Lucky Cat

Fail

Demand is soft, at -33.0% this quarter, so Lucky Cat is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£44K/yr146K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
39%top-5 click share · 21 brands · 60 sellers

Flapen Score

Lucky Cat against its category

The dotted line is the Home & Garden average. Past it, Lucky Cat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lucky Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lucky Cat 146K times last year and spent an estimated £44K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
3.1%
Market size, estimated
£44Ka year
Peak month
December2.7× the quietest month
Top search term
lucky cat58K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £3.64 to £21.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.62 that is £0 to £962 a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£3.64–£21.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£962
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #861 within Decorative Accessories. It carries 266 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#861in Decorative Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lucky Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

60

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

39%

Top 20: 87%

Open market

32%

  • Feng Shui Gift Shop19%
  • LilaLemon19%
  • THP DEALS14%
  • Cididu6%
  • Jenngaoo5%
  • LEGO5%

Demand

Lucky Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Lucky Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lucky cat58K/yr
  • waving cat19K/yr
  • maneki neko11K/yr
  • lucky cat waving10K/yr
  • chinese lucky cat8K/yr
  • chinese cat waving arm8K/yr
  • chinese waving cat12K/yr
  • japanese lucky cat5K/yr
  • japanese cat5K/yr
  • chinese cat6K/yr

Reviews and returns

What reviews say buyers love and hate about Lucky Cat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.21

Very small

Absolutely tiny

Smaller than I thought it would be

Battery Life11%−0.06

just a pity that it wasn't battery operated

Tried 3 different batteries in it - it waves for about 30 seconds then stops

Didnt work when batteries inserted

Defective Material/Parts8%−0.07

item was broken

Unfortunately the car doesnt work

Color6%

the other one is a pale yellow which looks a bit odd

different colours

Connectivity-Overall6%−0.04

Returned, faulty arm connection made it look as if it was waving backwards, throwing all my luck behind it

Love

Quality-Overall20%+1.25

Believe me, this little fella is well-made and built with very good-quality parts

Good quality

Nicely made

Gifting Purpose13%+0.28

Given as a gift

Lovely gift

Purchased as a present

Value For Money10%+0.74

Value for money

Great price

Brought for present well worth money

Advertised Vs Actual Product9%+0.29

Just as advertised

Exactly as described

As pictured/described

Design-Overall8%+0.56

Final look is cute

Its a nice build

looks very nice the details on it seems to stand out more

Return

1.2% Return rate 49% Fixable by listing

Size-Overall32%▁▆▆▅██

Very small

Absolutely tiny

Smaller than I thought it would be

Quality-Overall15%▃▆▂▁█▁
Functionality-Overall11%█▂▅▅▅▇

Doesnt work

Advertised Vs Actual Product10%█▂▅█▁▁
Gifting Purpose9%▁▄██▅▁

FAQ

Common Lucky Cat questions

Answered from the same tracked data.