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Lota

Fail

Prices span $2.62–$15.79, mostly outside the sweet spot, so Lota is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£31K/yr94K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
60%top-5 click share · 9 brands · 29 sellers

Flapen Score

Lota against its category

The dotted line is the Home & Garden average. Past it, Lota is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lota market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lota 94K times last year and spent an estimated £31K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
4.0%
Market size, estimated
£31Ka year
Top search term
lota52K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £2.62 to £15.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£2.62–£15.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£824–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #248 within Bathroom. It carries 1,675 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
37%
Out of stock, average day
11.7%
Average rank
#248in Bathroom
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,675per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lota products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

29

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

5%

  • Mayaka78652%
  • Generic13%
  • Glixor10%
  • Catermax8%
  • Easy Shopping8%
  • BARGAINS-GALORE4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Lota search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked

Search terms

Top Lota search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lota52K/yr
  • lota toilet jug20K/yr
  • bodna10K/yr
  • toilet jug8K/yr
  • toilet wash jug4K/yr

Reviews and returns

What reviews say buyers love and hate about Lota

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Material Quality”
0.3%of orders come back
“The plastic is cheap looking”
A buyer, on “Material Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lota questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data