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Lota

Fail

Prices span $2.62–$15.79, mostly outside the sweet spot, so Lota is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£31K/yr94K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
60%top-5 click share · 9 brands · 29 sellers

Flapen Score

Lota against its category

The dotted line is the Home & Garden average. Past it, Lota is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lota market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lota 94K times last year and spent an estimated £31K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
4.0%
Market size, estimated
£31Ka year
Top search term
lota52K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £2.62 to £15.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£2.62–£15.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£824–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #248 within Bathroom. It carries 1,675 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
37%
Out of stock, average day
11.7%
Average rank
#248in Bathroom
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,675per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lota products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • Mayaka78652%
  • Generic13%
  • Glixor10%
  • Catermax8%
  • Easy Shopping8%
  • BARGAINS-GALORE4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Lota search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked

Search terms

Top Lota search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lota52K/yr
  • lota toilet jug20K/yr
  • bodna10K/yr
  • toilet jug8K/yr
  • toilet wash jug4K/yr

Reviews and returns

What reviews say buyers love and hate about Lota

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality19%−0.09

The plastic is cheap looking

Rough material and a poor finish

Measurement/Reading Accuracy13%−0.12

difficult to read the measurements

Rusts/Corrodes13%−0.12

Not happy that this item came rusty

Rusted

Advertised Vs Actual Product13%−0.06

Unfortunately not as useful as it claims

Size-Overall13%+1.66

These need to be a little larger in my opinion

Love

Quality-Overall18%+0.22

The build quality is fine

Good quality

Overall, it is a reliable, affordable, and useful product that serves its purpose perfectly

Size-Overall14%+1.66

fit for purpose

Good size for those little jobs in the kitchen or anywhere else for that matter

Ideal size

Advertised Vs Actual Product13%−0.06

Does the job

As I expected

Exactly what i wanted

Ease Of Use11%+0.63

Simple, easy to use

easy to read

Very handy oudur free

Weight Light7%+0.30

Very lightweight and easy to use

light weight

The very light

Return

0.3% Return rate 44% Fixable by listing

Size-Overall23%▃▄▄▄█▃

These need to be a little larger in my opinion

Quality-Overall14%▁▁▄▁▅█

Very poor quality

Color8%▁▁█▄▅▃
Leak-Proof8%▅█▃▆▁▅
Product Condition7%▇▁█▂▅▁

FAQ

Common Lota questions

Answered from the same tracked data.