Is loom profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 48 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the loom niche?

40 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in loom?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Size-Overall. The return rate is 0.7%.

What does it cost to enter the loom niche?

Listings span £4.42–£34.11; the average listing price is £14.68 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.

loom

Worth a look

Shows low returns (0.7%), but soft demand (-42.7% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great215.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good£14.68

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£4.42–£34.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£68K

£68K/yr · 206K searches

Growth

Bad-42.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, loom is a £68K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

loom market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £44K–£59K; units × avg price
Conversion rate: 2.3%
Avg BSR: #848
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 18.1%
Avg brand age: 31 months
Avg seller age: 203 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

37%

Top 20: 77%

Open market

41%

Homewit17%
JMIATRY13%
LYKTRIX7%
WILLOWDALE7%
igadgitz home7%
The Quilted Bear7%

Demand

Weekly Amazon search volume, last 31 weeks — -42.7% search growth over the last 90 days.

Open Trend

Top loom search terms

loom36K/yr -25.7%0.6% conv.
weaving loom32K/yr -23.9%1.5% conv.
knitting loom35K/yr -56.1%1.4% conv.
weaving kit13K/yr +25.3%1.7% conv.
weaving14K/yr -19.2%0.5% conv.
weaving loom for adults18K/yr -56.5%1.0% conv.
loom knitting20K/yr -74.9%0.9% conv.
knitting looms set for adults14K/yr -63.9%3.0% conv.
knitting looms10K/yr -58.8%1.1% conv.
weaving loom for kids8K/yr -51.9%2.9% conv.

All search terms

Top loom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JMIATRY Weaving Loom Kit for Adults Beginners 40x30cm Weaving Frame Looms Multi-Craft Wooden Large Lap Frame Knitting Weaving Loom DIY Hand-Knitted Woven Set

JMIATRY£15.234.0★161 rev

LYKTRIX Childrens Weaving Frame Wooden Loom Set Weaving for Children Aged 4-12 Years A Perfect School Weaving Frame for Students and Beginners Contains Enough Yarn for Weaving

LYKTRIX£15.324.3★291 rev

Homewit Weaving Loom Kit 24x28cm Wooden Weaving Frame Adjustable Knitting Machine STEM Knitting Loom Kits Educational Toy with Yarns Rods Combs and Shuttles Suitable for Beginner & Kids

Homewit£12.644.0★49 rev

WILLOWDALE 25.2 H x 19.3 W Weaving Loom with Stand Wooden Multi-Craft Weaving Loom Arts & Crafts Extra-Large Frame Develops Creativity Weaving Frame Loom with Stand for Beginner

WILLOWDALE£34.114.4★1,095 rev

igadgitz home U6988 - Circular Knitting Loom Wool Weaving Kit (4 Sizes - 14 cm | 19 cm | 24 cm | 29 cm) with Knitting Needle and Hook Multicoloured

igadgitz home£10.134.5★1,342 rev

Newest

by launch date

61 Inch Chunky Knitting Blanket Loom Set 4-in-1 Adjustable Wooden Knitting Loom Frame for Chunky Yarn | Beginner-Friendly Hand Weaving Tools for DIY Throws Blankets Cushions & Home Decor (4)

DpTerranubis£20.806 rev

3mo ago

Garqitwan 63 Chunky Knitting Blanket Loom 6PCS Thick Wooden Blanket Loom for Chunky Yarn Chunky Blankets Loomss Adjustable Size Crochet Frame Hand Knitting Tools for Thick Yarn Beginner Friendly

Garqitwan£19.455 rev

4mo ago

ROBGZMQW 10 Pieces Weaving Loom Weaving Loom for Kids Weaving Kit for Kids and Beginners with Including Crochet Hooks and Colourful Yarns Ideal for Learning and Creative Projects

ROBGZMQW£6.212 rev

7mo ago

MEKOTRIN 46 Chunky Knitting Blanket Loom 3PCS Thick Wooden Blanket Loom for Chunky Yarn Adjustable Size Beginner-Friendly Yarn Craft Weaving Tools Easy to Assemble for Home Decor Craft Studio

MEKOTRIN£20.9317 rev

7mo ago

SrgPui Weaving Loom Weaving Kit for Beginners Knitting Machines with Yarn Ideal for Kids and DIY Craft Enthusiasts Home and Craft Groups

SrgPui£7.521 rev

10mo ago

What buyers say about loom

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Good value”

Ease Of Use12%

“it's very beginner-friendly”

Quality-Overall11%

“It looks well made though”

Gifting Purpose8%

“Gift greatly received”

Fun/Entertainment Experience6%

“kept the kids entertained for ages”

Assembly/Installation5%

“Easy to assemble”

Strength5%

“The frame is sturdy”

Instructions/User Manual/Troubleshooting5%

“the instructions are clear enough to follow”

Advertised Vs Actual Product5%

“As expected”

Wood Quality3%

“the wood is decent”

What buyers complain about

Instructions/User Manual/Troubleshooting17%

“instructions disappointing”

Quality-Overall10%

“Cheap rubbish”

Size-Overall7%

“I dont know how they managed to fit all of them in”

Functionality-Overall6%

“Heddle doesnt work”

Assembly/Installation6%

“The assembly takes a little time on the first go”

Durability4%

“Broke”

Ease Of Use4%

“Difficult to get the pegs in”

Product Condition3%

“Loom had clearly been used”

Wood Quality1%

“You will need wood glue for a start to glue it all together as the wooden connecters supplied do not hold the parts together because they are too thin”

Frame Quality1%

“the frame arrived damaged although the packaging itself was intact”

Top return reasons

Size-Overall30%

Defective Material/Parts8%

Instructions/User Manual/Troubleshooting7%

Quality-Overall6%

Ease Of Use6%

Product Condition4%

Value For Money4%

Assembly/Installation3%

Strength3%

Compatibility-Overall3%

Common questions

Is loom profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 48 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the loom niche?: 40 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in loom?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Size-Overall. The return rate is 0.7%.
What does it cost to enter the loom niche?: Listings span £4.42–£34.11; the average listing price is £14.68 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.