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Loom

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -42.7% this quarter, so Loom is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£68K/yr206K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
37%top-5 click share · 40 brands · 55 sellers

Flapen Score

Loom against its category

The dotted line is the Home & Garden average. Past it, Loom is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loom 206K times last year and spent an estimated £68K. The top 5 brands take 52% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
2.3%
Market size, estimated
£68Ka year
Top search term
loom36K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £4.42 to £34.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.68 that is £0 to £1K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£4.42–£34.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #848 within Knitting & Crochet. It carries 216 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
18.1%
Average rank
#848in Knitting & Crochet
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
48

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Loom products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

55

Est. top-5 brand share

52%

Top 20: 87%

Est. top-5 click share

37%

Top 20: 77%

Open market

41%

  • Homewit17%
  • JMIATRY13%
  • LYKTRIX7%
  • WILLOWDALE7%
  • igadgitz home7%
  • The Quilted Bear7%

Demand

Loom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Loom search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • loom36K/yr
  • weaving loom32K/yr
  • knitting loom35K/yr
  • weaving kit13K/yr
  • weaving14K/yr
  • weaving loom for adults18K/yr
  • loom knitting20K/yr
  • knitting looms set for adults14K/yr
  • knitting looms10K/yr
  • weaving loom for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Loom

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
17%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.7%of orders come back
“instructions disappointing”
A buyer, on “Instructions/User Manual/Troubleshooting”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Loom questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data