Skip to content

Loom

Loom shows low returns (0.7%), but soft demand (-42.7% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51

Market size 17Growth 4Conversion 28Competition 78Returns 97Price range 64Avg price 72Brand share 83Review moat 89Quality gap 65
This niche Category average · 5,777 niches

Is Loom profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Loom is a £68K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.

Loom: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -42.7% over the last 90 days and 2.3% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr4K
Search volume / yr-42.7%206K
Conversion rate2.3%
Avg price£14.68

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers40 · 55
Top-5 product click share37%
Open market48%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement81%
New entrants (1y)18· 0 succeeded
Avg rating4.4★
Avg reviews216

Top Loom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

55

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

37%

Top 20: 77%

Open market

41%

  • Homewit17%
  • JMIATRY13%
  • LYKTRIX7%
  • WILLOWDALE7%
  • igadgitz home7%
  • The Quilted Bear7%

Loom demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR2.3%Products48Brands40Top 5 Brands52%OOS Rate18.1%Rating4.4★Reviews216Avg BSR#848
5K4KDec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Loom search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loom36K/yr
  • weaving loom32K/yr
  • knitting loom35K/yr
  • weaving kit13K/yr
  • weaving14K/yr
  • weaving loom for adults18K/yr
  • loom knitting20K/yr
  • knitting looms set for adults14K/yr
  • knitting looms10K/yr
  • weaving loom for kids8K/yr

What reviews say buyers love and hate about Loom

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Value For Money16%

Good value

Ease Of Use12%

it's very beginner-friendly

Quality-Overall11%

It looks well made though

Gifting Purpose8%

Gift greatly received

Fun/Entertainment Experience6%

kept the kids entertained for ages

What buyers complain about

60% of reviews
Instructions/User Manual/Troubleshooting17%

instructions disappointing

Quality-Overall10%

Cheap rubbish

Size-Overall7%

I dont know how they managed to fit all of them in

Functionality-Overall6%

Heddle doesnt work

Assembly/Installation6%

The assembly takes a little time on the first go

Loom return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Defective Material/Parts
8%
3Instructions/User Manual/Troubleshooting
7%
4Quality-Overall
6%
5Ease Of Use
6%

Common Loom questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loom 53/100 on Amazon United Kingdom — Worth a look. The niche generates £68K/yr across 48 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -42.7% over the last 90 days.
Loom buyers on Amazon United Kingdom complain most about Instructions/User Manual/Troubleshooting, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.