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Loom

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -42.7% this quarter, so Loom is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£68K/yr206K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
37%top-5 click share · 40 brands · 55 sellers

Flapen Score

Loom against its category

The dotted line is the Home & Garden average. Past it, Loom is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loom 206K times last year and spent an estimated £68K. The top 5 brands take 52% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
2.3%
Market size, estimated
£68Ka year
Top search term
loom36K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £4.42 to £34.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.68 that is £0 to £1K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£4.42–£34.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #848 within Knitting & Crochet. It carries 216 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
18.1%
Average rank
#848in Knitting & Crochet
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Loom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

55

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

37%

Top 20: 77%

Open market

41%

  • Homewit17%
  • JMIATRY13%
  • LYKTRIX7%
  • WILLOWDALE7%
  • igadgitz home7%
  • The Quilted Bear7%

Demand

Loom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Loom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loom36K/yr
  • weaving loom32K/yr
  • knitting loom35K/yr
  • weaving kit13K/yr
  • weaving14K/yr
  • weaving loom for adults18K/yr
  • loom knitting20K/yr
  • knitting looms set for adults14K/yr
  • knitting looms10K/yr
  • weaving loom for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Loom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting17%−0.01

instructions disappointing

There are no directions with this

There are no instructions in the box

Quality-Overall10%−0.12

Cheap rubbish

Poor quality

Not well made

Size-Overall7%−0.07

I dont know how they managed to fit all of them in

VERY SMALL

WAY smaller then the photos

Functionality-Overall6%−0.05

Heddle doesnt work

48 needle knitting machine circular suitable for adults or kids, however not

Assembly/Installation6%

The assembly takes a little time on the first go

Took a bit of pressure to put together

Takes time to set up

Love

Value For Money16%+1.67

Good value

Good value for money

Good value for money

Ease Of Use12%+0.23

it's very beginner-friendly

Simple to use

Nice way to get started or do small pieces

Quality-Overall11%−0.12

It looks well made though

The threads feel reasonable quality too

Good quality

Gifting Purpose8%+0.83

Gift greatly received

A nice little gift

Gift for my granddaughter

Fun/Entertainment Experience6%+0.51

kept the kids entertained for ages

Good value lot's of fun

Hours of fun and gift-giving

Return

0.7% Return rate 39% Fixable by listing

Size-Overall30%▆▅█▆▅▆

I dont know how they managed to fit all of them in

VERY SMALL

WAY smaller then the photos

Defective Material/Parts8%█▃▃▂▅▂
Instructions/User Manual/Troubleshooting7%▁▃▅█▄▂

instructions disappointing

There are no directions with this

There are no instructions in the box

Quality-Overall6%█▁▅▂▁▁

Cheap rubbish

Poor quality

Not well made

Ease Of Use6%▁█▁▅▃▁

Difficult to get the pegs in

It does take some patience to learn initially

FAQ

Common Loom questions

Answered from the same tracked data.