Is long spoon profitable to sell on Amazon United Kingdom?

The niche generates £75K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (48/100).

How competitive is the long spoon niche?

22 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in long spoon?

Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for long spoon peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the long spoon niche?

Listings span £2.55–£12.28; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.

long spoon

Skip it

Prices mostly outside the sweet spot ($2.55–$12.28) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good657.87

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£75K

£75K/yr · 139K searches

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.98

avg listing price — sweet spot $15–$100

Price range

Bad£2.55–£12.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, long spoon is a £75K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

long spoon market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £75K–£100K; units × avg price
Conversion rate: 10.8%
Avg BSR: #62
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 6.1%
Avg brand age: 39 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

54%

Top 20: 96%

Open market

37%

tiokin31%
Dehov9%
AOOSY7%
Berglander6%
EVOKK5%
P Store4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top long spoon search terms

latte spoons33K/yr -16.1%8.5% conv.
sundae spoons14K/yr +14.8%9.4% conv.
long teaspoons17K/yr -17.4%11.4% conv.
long spoon13K/yr -1.0%5.1% conv.
long handled teaspoons12K/yr -36.0%11.8% conv.
latte spoons long handle7K/yr -4.4%11.3% conv.
long spoons6K/yr -14.6%8.8% conv.
long handled spoon6K/yr -21.3%6.1% conv.
long spoons for latte glasses6K/yr -20.3%11.4% conv.
long handle spoon4K/yr +0.4%4.3% conv.

All search terms

Top long spoon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tiokin Latte Spoons Long Handle Coffee Spoons Teaspoons Set of 6 Stainless Steel 7.8Inches Tea Spoon Mixing Stirring Spoon for Latte Coffee Espresso Iced Tea Milk Shake Ice Cream Sundeas Cool Drinking

tiokin£5.244.8★1,875 rev

DEHOV 7.5 Inches Stainless Steel Latte Spoons Set of 8 Long Stirring Spoons for Coffee Cocktail Ice Cream Long Handle Iced Teaspoons for Bar

Dehov£5.264.7★808 rev

tiokin Latte Spoons Long Handle Coffee Spoons Teaspoons Set of 2 Stainless Steel 9 inches Mixing Ice Cream Stirring Spoon Ideal for Iced Coffee Iced Tea Milk Shake Ice Cream Sundeas Cool Drinking

tiokin£4.194.7★205 rev

AOOSY Latte Spoons Long Handle Teaspoons Set of 6 Stainless Steel 9 inches Mixing Ice Cream Stirring Spoon Ideal for iced Coffee Iced Tea Milk Shake Ice Cream Sundeas Cool Drinking

AOOSY£5.384.7★2,100 rev

Berglander Latte Spoons 12 Pieces 19.8cm Stainless Steel Coffee Spoon Ice Cream Spoons Long Handle Iced Tea Spoons for Mothers Milks Tea Mixing Cocktail Stirring Coffee Milkshake Cold Drink

Berglander£6.124.7★68 rev

Newest

by launch date

Berglander Latte Spoons 12 Pieces 19.8cm Stainless Steel Coffee Spoon Ice Cream Spoons Long Handle Iced Tea Spoons for Mothers Milks Tea Mixing Cocktail Stirring Coffee Milkshake Cold Drink

Berglander£6.1268 rev

3mo ago

Latte Spoons Set of 4 7.2 Stainless Steel Long Handle Coffee Spoons with Round Bowl for Espresso Yoghurt Ice Cream & Honey | Dessert Teaspoons Mirror Polished Silver Dishwasher Safe

Letingoo£3.248 rev

4mo ago

Latte Spoons Set of 4 7.7 Stainless Steel Long Handle Stirring Spoons with Pointed Teardrop Head | Silver Long Teaspoons for Espresso Iced Tea Sundae & Dessert | Mirror Polished Dishwasher Safe

CiiVii£3.887 rev

4mo ago

lulir Stainless Steel Spoons Long Handle 6 Pcs Durable 7.6in/19.3cm Long Premium Coffee Spoons for Iced Tea Milk Shake Ice Cream Sundeas Cool Elegant Long Handled Teaspoons for Home and Cafe

lulir£4.4677 rev

6mo ago

5PCS Stainless Steel Latte Spoons Long Handle Set Multicolored Long Handled Teaspoons Tea Spoons and Hot Chocolate Spoon (Silver Gold Rose Gold Rainbow Black)

nuneoeuo£5.0811 rev

7mo ago

What buyers say about long spoon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Very Happy with the quality of these spoons”

Value For Money12%

“Excellent Spoons for the price”

Advertised Vs Actual Product11%

“As described”

Strength7%

“sturdy”

Ease Of Use6%

“feel comfortable both to hold”

Size-Overall5%

“Good size”

Mixing/Blending4%

“It blends perfectly with modern tableware”

Weight Heavy2%

“Nice and heavy”

Design-Overall2%

“Lovely elegant spoons”

Shape/Style2%

“Good shape, ideal length and fit for use in long mugs etc”

What buyers complain about

Strength22%

“A bit flimsy”

Quality-Overall21%

“Very poor quality with rough cheap looking edges”

Size-Overall18%

“longer”

Handle Quality7%

“Handle too short”

Thin5%

“Ok. V thin and cheap looking”

Advertised Vs Actual Product5%

“Don't be fooled by the images”

Sharpness2%

“Quite sharp edges”

Thickness2%

“The metal is pretty thin”

Material Quality2%

“The main issue for me is the material quality”

Adhesion/Stickiness2%

“two of the spoons had a sticky mess on them like tape had been stuck on them”

Top return reasons

Quality-Overall26%

Size-Overall20%

Handle Quality13%

Advertised Vs Actual Product10%

Thin9%

Sharpness9%

Thickness3%