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Long Spoon

Fail

Prices span $2.55–$12.28, mostly outside the sweet spot, so Long Spoon is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£75K/yr139K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
54%top-5 click share · 22 brands · 46 sellers

Flapen Score

Long Spoon against its category

The dotted line is the Home & Garden average. Past it, Long Spoon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Spoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Spoon 139K times last year and spent an estimated £75K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
10.8%
Market size, estimated
£75Ka year
Peak month
December1.9× the quietest month
Top search term
latte spoons33K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.55 to £12.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.98 that is £2K to £4K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.55–£12.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #62 within Cutlery. It carries 658 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
6.1%
Average rank
#62in Cutlery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
658per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Long Spoon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

46

Est. top-5 brand share

58%

Top 20: 98%

Est. top-5 click share

54%

Top 20: 96%

Open market

37%

  • tiokin31%
  • Dehov9%
  • AOOSY7%
  • Berglander6%
  • EVOKK5%
  • P Store4%

Demand

Long Spoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Long Spoon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • latte spoons33K/yr
  • sundae spoons14K/yr
  • long teaspoons17K/yr
  • long spoon13K/yr
  • long handled teaspoons12K/yr
  • latte spoons long handle7K/yr
  • long spoons6K/yr
  • long handled spoon6K/yr
  • long spoons for latte glasses6K/yr
  • long handle spoon4K/yr

Reviews and returns

What reviews say buyers love and hate about Long Spoon

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Strength”
0.6%of orders come back
“A bit flimsy”
A buyer, on “Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Long Spoon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data