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Long Spoon

prices mostly outside the sweet spot ($2.55–$12.28) — Long Spoon doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51

Market size 19Growth 18Conversion 90Competition 52Returns 97Price range 0Avg price 14Brand share 77Review moat 71Quality gap 42
This niche Category average · 5,777 niches

Is Long Spoon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Long Spoon is a £75K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Long Spoon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.6% over the last 90 days and 10.8% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr20K
Search volume / yr-13.6%139K
Conversion rate10.8%
Avg price£4.98

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers22 · 46
Top-5 product click share54%
Open market42%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement83%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews658

Top Long Spoon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

46

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

54%

Top 20: 96%

Open market

37%

  • tiokin31%
  • Dehov9%
  • AOOSY7%
  • Berglander6%
  • EVOKK5%
  • P Store4%

Long Spoon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR10.8%Products23Brands22Top 5 Brands58%OOS Rate6.1%Rating4.5★Reviews658Avg BSR#62
4K3KSpike '24Black Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Long Spoon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • latte spoons33K/yr
  • sundae spoons14K/yr
  • long teaspoons17K/yr
  • long spoon13K/yr
  • long handled teaspoons12K/yr
  • latte spoons long handle7K/yr
  • long spoons6K/yr
  • long handled spoon6K/yr
  • long spoons for latte glasses6K/yr
  • long handle spoon4K/yr

What reviews say buyers love and hate about Long Spoon

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall40%

Very Happy with the quality of these spoons

Value For Money12%

Excellent Spoons for the price

Advertised Vs Actual Product11%

As described

Strength7%

sturdy

Ease Of Use6%

feel comfortable both to hold

What buyers complain about

86% of reviews
Strength22%

A bit flimsy

Quality-Overall21%

Very poor quality with rough cheap looking edges

Size-Overall18%

longer

Handle Quality7%

Handle too short

Thin5%

Ok. V thin and cheap looking

Long Spoon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
26%
2Size-Overall
20%
3Handle Quality
13%
4Advertised Vs Actual Product
10%
5Thin
9%

Common Long Spoon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Long Spoon 48/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -13.6% over the last 90 days.
Search demand for Long Spoon on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.9× the quietest.