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Long Slot Toaster

Maybe

The products selling today average only 3.9★. But demand is soft, at -27.3% this quarter, so Long Slot Toaster is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£147K/yr272K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
45%top-5 click share · 20 brands · 155 sellers

Flapen Score

Long Slot Toaster against its category

The dotted line is the Home & Garden average. Past it, Long Slot Toaster is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Slot Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Slot Toaster 272K times last year and spent an estimated £147K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
1.7%
Market size, estimated
£147Ka year
Peak month
November1.9× the quietest month
Top search term
long slot toaster91K searches a year

02 · Price

A sale here is worth £32.68.

Listings sell for £32.68 on average, from £17.24 to £74.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £32.68 that is £0 to £3K a year per listing.

Average price
£32.68inside the $15 to $100 sweet spot
Price range
£17.24–£74.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #89 within Small Kitchen Appliances. It carries 1,535 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#89in Small Kitchen Appliances
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,535per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Long Slot Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

155

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

32%

  • Quest21%
  • Russell Hobbs15%
  • Morphy Richards10%
  • HOMILEC8%
  • Breville7%
  • arendo7%

Demand

Long Slot Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Long Slot Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long slot toaster91K/yr
  • slim toaster32K/yr
  • long slot toaster 2 slice20K/yr
  • long toaster26K/yr
  • slimline toaster18K/yr
  • long slot toaster 4 slice22K/yr
  • toaster long slot15K/yr
  • long slice toaster11K/yr
  • 4 slice long toaster7K/yr
  • long toasters long slot6K/yr

Reviews and returns

What reviews say buyers love and hate about Long Slot Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting34%+2.96

Not very even toasting

And today it only toasted on one side

does not toast well at all

Durability16%−0.49

after two weeks

Not durable

Didnt last

Quality-Overall6%

Cheap rubbish

Poor quality, broke down after less then 4 months

Poor quality

Size-Overall5%

Noticable even though small

Bit larger than I expected

It does not fit

Cooking Experience3%−0.04

Does not toast evenly

it cooks toast unevenly

Very uneven toasting

Love

Toasting53%+2.96

Good toast

Makes toast nicely

Best toaster

Quality-Overall6%

The build quality is excellent

Decent quality

Looks good, usually reliable manufacturer,

Value For Money5%+0.25

reasonable price

Good for the money

Good value for money

Size-Overall3%

its still perfectly big enough for everyday use

Good size

not too small

Design-Overall3%+0.20

Its a stylish

Great item very pleased, very sleek

Great design

Return

3.6% Return rate 22% Fixable by listing

Toasting45%██▇▆▇█

Not very even toasting

And today it only toasted on one side

does not toast well at all

Size-Overall14%▅████▅

Noticable even though small

Bit larger than I expected

It does not fit

Functionality-Overall10%▇▇██▇▇

dial does not work

Suddenly it won't hold down

Doesnt work

Heating5%█▄▅▇▄▅

3 of 4 heating elements failed

3 of the 4 heating elements stopped working

Does not heat up properly

Flammable3%█▄▆▅▃▇

sometimes the toast will be slightly burnt

Fire hazard

then burst into flames

FAQ

Common Long Slot Toaster questions

Answered from the same tracked data.