Long Slot Toaster
Long Slot Toaster shows beatable incumbent ratings (3.9★), but soft demand (-27.3% this quarter) keeps it on the watch list.
Flapen Score
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Is Long Slot Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Long Slot Toaster is a £147K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Long Slot Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -27.3% over the last 90 days and 1.7% of searches end in a purchase.
£147K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 30 products
Top Long Slot Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Quest 4 Slice Toaster Black - Extra Wide Long Slots for Crumpets and Bagels - 6 Settings - Reheat and Defrost
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 6,777
- Age
- 7y ago
Russell Hobbs Long Slot 2 Slice Luna Toaster with faster toasting Technology (6 Browning levels Defrost/Reheat/Cancel function Lift & Look feature ) 1420W Stainless Steel with Copper accents 24310
- Price
- £32.52
- Rating
- 4.0/5
- Reviews
- 1,573
- Age
- 8y ago
Morphy Richards Signature Opulent 4 Slice Toaster 2 Slots Browning Controls Variable Width Slots Removable Crumb Tray Non Slip 1800W Black 245744
- Price
- £45.53
- Rating
- 4.2/5
- Reviews
- 1,306
- Age
- 4y ago
HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
Quest 4 Slice Toaster Grey - Extra Wide Long Slots for Crumpets and Bagels - 6 Settings - Reheat and Defrost
- Price
- £20.57
- Rating
- 4.0/5
- Reviews
- 6,777
- Age
- 5y ago
Trending
90-day click momentum
ZACHVO 4 Slice Long Slot Toaster with Touchscreen Memory & LED Countdown
- Price
- £48.90
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago
HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
DMD Collective - Toster 4 Slice Toasters Wide Slots Stainless Steel
- Price
- £33.95
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 4mo ago
TZS First Austria 4 Slice Toaster 1500W - Long Slots for Bagels & Crumpets - 6 Browning Levels Auto Bread Centring - Bun Warmer & High-Lift - Defrost & Reheat
- Price
- £29.81
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 2y ago
Morphy Richards Signature Opulent 4 Slice Toaster 2 Slots Browning Controls Variable Width Slots Removable Crumb Tray Non Slip 1800W Black 245744
- Price
- £45.53
- Rating
- 4.2/5
- Reviews
- 1,306
- Age
- 4y ago
Newest
by launch dateZACHVO 4 Slice Long Slot Toaster with Touchscreen Memory & LED Countdown
- Price
- £48.90
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago
HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control
- Price
- £17.24
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 4mo ago
DMD Collective - Toster 4 Slice Toasters Wide Slots Stainless Steel
- Price
- £33.95
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 4mo ago
Aigostar Long Slot Toaster 4 Slice with LCD Display & Extra Wide Slots
- Price
- £34.98
- Rating
- 4.2/5
- Reviews
- 409
- Age
- 1y ago
WeeKett Long Slot 4 Slice Toaster 1250-1450 Watt Silver Stainless Steel Bread Toaster with Extra Wide Slots for Artisan Bread Crumpets & Bagels Adjustable Browning Defrost & Reheat Functions
- Price
- £23.90
- Rating
- 3.9/5
- Reviews
- 463
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
155
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
32%
- Quest21%
- Russell Hobbs15%
- Morphy Richards10%
- HOMILEC8%
- Breville7%
- arendo7%
Long Slot Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Long Slot Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- long slot toaster91K/yr
- slim toaster32K/yr
- long slot toaster 2 slice20K/yr
- long toaster26K/yr
- slimline toaster18K/yr
- long slot toaster 4 slice22K/yr
- toaster long slot15K/yr
- long slice toaster11K/yr
- 4 slice long toaster7K/yr
- long toasters long slot6K/yr
What reviews say buyers love and hate about Long Slot Toaster
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good toast”
“The build quality is excellent”
“reasonable price”
“its still perfectly big enough for everyday use”
“Its a stylish”
What buyers complain about
77% of reviews“Not very even toasting”
“after two weeks”
“Cheap rubbish”
“Noticable even though small”
“Does not toast evenly”
Long Slot Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Long Slot Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
