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Long Slot Toaster

Maybe

The products selling today average only 3.9★. But demand is soft, at -27.3% this quarter, so Long Slot Toaster is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£147K/yr272K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
45%top-5 click share · 20 brands · 155 sellers

Flapen Score

Long Slot Toaster against its category

The dotted line is the Home & Garden average. Past it, Long Slot Toaster is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Slot Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Slot Toaster 272K times last year and spent an estimated £147K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
1.7%
Market size, estimated
£147Ka year
Peak month
November1.9× the quietest month
Top search term
long slot toaster91K searches a year

02 · Price

A sale here is worth £32.68.

Listings sell for £32.68 on average, from £17.24 to £74.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £32.68 that is £0 to £3K a year per listing.

Average price
£32.68inside the $15 to $100 sweet spot
Price range
£17.24–£74.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #89 within Small Kitchen Appliances. It carries 1,535 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#89in Small Kitchen Appliances
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,535per listing
Listings tracked
30

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Long Slot Toaster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

155

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 91%

Open market

32%

  • Quest21%
  • Russell Hobbs15%
  • Morphy Richards10%
  • HOMILEC8%
  • Breville7%
  • arendo7%

Demand

Long Slot Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Long Slot Toaster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • long slot toaster91K/yr
  • slim toaster32K/yr
  • long slot toaster 2 slice20K/yr
  • long toaster26K/yr
  • slimline toaster18K/yr
  • long slot toaster 4 slice22K/yr
  • toaster long slot15K/yr
  • long slice toaster11K/yr
  • 4 slice long toaster7K/yr
  • long toasters long slot6K/yr

Reviews and returns

What reviews say buyers love and hate about Long Slot Toaster

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Toasting”
34%of negative reviews mention “Toasting”
3.6%of orders come back
“Not very even toasting”
A buyer, on “Toasting”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Long Slot Toaster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data