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Long Ice Cube Tray

Pass

Long Ice Cube Tray scores 65 out of 100, a Pass. Shoppers spend $16K a year here, search demand grew +606.7% this quarter, and returns run at 0.5% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£16K/yr37K searches / yr
90-day growth
+606.7%search demand this quarter
Competition
38%top-5 click share · 25 brands · 77 sellers

Flapen Score

Long Ice Cube Tray against its category

The dotted line is the Home & Garden average. Past it, Long Ice Cube Tray is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Ice Cube Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Ice Cube Tray 37K times last year and spent an estimated £16K. The top 5 brands take 62% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +606.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+606.7%
Conversion, latest week
6.0%
Market size, estimated
£16Ka year
Top search term
water bottle ice cube tray8K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £2.88 to £11.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.03 that is £0 to £703 a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£2.88–£11.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£703
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #480 within Barware. It carries 515 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
5.4%
Average rank
#480in Barware
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Long Ice Cube Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£469£937£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 rising

Sellers

77

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

38%

Top 20: 84%

Open market

33%

  • LessMo24%
  • PTaizjjz12%
  • Ainkou10%
  • ririess10%
  • Selecto Bake6%
  • Tala5%

Search terms

Top Long Ice Cube Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water bottle ice cube tray8K/yr
  • bottle ice cube moulds7K/yr
  • long ice cube tray9K/yr
  • ice stick tray4K/yr
  • ice cube tray for bottles3K/yr
  • long ice cube moulds3K/yr
  • thin ice cube tray3K/yr

Reviews and returns

What reviews say buyers love and hate about Long Ice Cube Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.17

Breaks easily

one broke on first use

It broke after 2 weeks of use

Quality-Overall10%−0.01

Cheap nasty

Poor quality

Rubbish

Leak-Proof10%

water spills out the sides really easily so you have to be careful

will result in spillage

some water leaks out

Value For Money8%+0.23

a bit cheaper too

At £8.99 at time of review i think its a little expensive

Not worth the price

Ease Of Use6%

They are fiddly to use though

Annoying to use and flimsy

Difficult to fill

Love

Ease Of Use15%

Easy to Use

* Easy to fill

easy to use ice tray

Size-Overall11%+0.97

Perfect they fit in any bottle

Yes perfect sized finger shaped ice pieces

perfect size for my water bottle

Value For Money9%+0.23

well worth the money

Great value for money

Excellent price

Quality-Overall9%−0.01

Last ages without deteriorating in quality

Very good quality

High quality tray

Advertised Vs Actual Product6%

They do the job

exactly as described

Did just what is hoped it would

Return

0.5% Return rate 34% Fixable by listing

Size-Overall28%█▆▄▃▂▂

They are very slim and quite small

So small they melt in seconds

Leak-Proof19%▁▁▆▄█▇

water spills out the sides really easily so you have to be careful

will result in spillage

some water leaks out

Quality-Overall10%▁▇█▇▅▅

Cheap nasty

Poor quality

Rubbish

Functionality-Overall10%▁█▁▅▄▅
Material Quality7%▁▁▁▁▃█

FAQ

Common Long Ice Cube Tray questions

Answered from the same tracked data.