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Loaf Tin

Fail

Demand is soft, at -36.9% this quarter, so Loaf Tin is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£461K/yr679K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
64%top-5 click share · 16 brands · 53 sellers

Flapen Score

Loaf Tin against its category

The dotted line is the Home & Garden average. Past it, Loaf Tin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loaf Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loaf Tin 679K times last year and spent an estimated £461K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £461K a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
8.5%
Market size, estimated
£461Ka year
Peak month
February2.1× the quietest month
Top search term
loaf tin228K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £2.67 to £16.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £8.03 that is £32K to £40K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£2.67–£16.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£40K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #22 within Bakeware. It carries 2,359 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#22in Bakeware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,359per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Loaf Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£138K£185K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

53

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

  • Chef Aid35%
  • Amazon Basics13%
  • Prochef12%
  • The Great British Bake Off10%
  • Prestige7%
  • Toeusog5%

Demand

Loaf Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Loaf Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loaf tin228K/yr
  • bread tin136K/yr
  • 2lb loaf tin54K/yr
  • bread tins for baking45K/yr
  • bread pan21K/yr
  • bread loaf tin21K/yr
  • banana bread tin21K/yr
  • bread baking tin21K/yr
  • loaf pan18K/yr
  • loaf tins18K/yr

Reviews and returns

What reviews say buyers love and hate about Loaf Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.11

Poor fit

Liners too big

Too small

Rusts/Corrodes12%−0.07

Went rusty after first wash

Rusted

it has begun to rust

Adhesion/Stickiness10%−0.04

Didnt stick at all

they are NOT NON STICK

Not non stick

Quality-Overall7%+1.57

Rubbish

Cheap and nasty

Disappointed with quality

Thickness5%−0.02

are more a medium thickness

Thin material

Tin too thin

Love

Quality-Overall26%+1.57

Excellent product

Solid quality pans

good long lasting quality

Size-Overall9%−0.11

its good size

they are brilliant the right size shape

The assorted sizes give good flexibility for different recipes and portion sizes

Baking9%+0.99

they are great for baking

Perfect bread

Great baking pans, love them :

Value For Money8%+0.48

Good value for money

Great for the price

Excellent value

Advertised Vs Actual Product7%+0.50

does the job

As described

exactly what I wanted

Return

0.7% Return rate 81% Fixable by listing

Size-Overall75%▇█▇▇██

Poor fit

Liners too big

Too small

Quality-Overall5%▄▂█▇▃▃

Rubbish

Cheap and nasty

Disappointed with quality

Adhesion/Stickiness3%▆▂▅▅█▂

Didnt stick at all

they are NOT NON STICK

Not non stick

Rusts/Corrodes3%▅▇▁▃▂█

Went rusty after first wash

Rusted

it has begun to rust

Thin2%█▁▃▄▃▁

FAQ

Common Loaf Tin questions

Answered from the same tracked data.