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Loaf Tin

Fail

Demand is soft, at -36.9% this quarter, so Loaf Tin is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£461K/yr679K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
64%top-5 click share · 16 brands · 53 sellers

Flapen Score

Loaf Tin against its category

The dotted line is the Home & Garden average. Past it, Loaf Tin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loaf Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loaf Tin 679K times last year and spent an estimated £461K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £461K a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
8.5%
Market size, estimated
£461Ka year
Peak month
February2.1× the quietest month
Top search term
loaf tin228K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £2.67 to £16.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £8.03 that is £32K to £40K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£2.67–£16.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£40K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #22 within Bakeware. It carries 2,359 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#22in Bakeware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,359per listing
Listings tracked
19

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Loaf Tin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£138K£185K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

53

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

19%

  • Chef Aid35%
  • Amazon Basics13%
  • Prochef12%
  • The Great British Bake Off10%
  • Prestige7%
  • Toeusog5%

Demand

Loaf Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Loaf Tin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • loaf tin228K/yr
  • bread tin136K/yr
  • 2lb loaf tin54K/yr
  • bread tins for baking45K/yr
  • bread pan21K/yr
  • bread loaf tin21K/yr
  • banana bread tin21K/yr
  • bread baking tin21K/yr
  • loaf pan18K/yr
  • loaf tins18K/yr

Reviews and returns

What reviews say buyers love and hate about Loaf Tin

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Poor fit”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Loaf Tin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data