liverpool towel
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Market size
Great£1.3M£1.3M/yr · 2.6M searches
Price range
Great£4.16–£68.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.25avg listing price — sweet spot $15–$100
Review moat
Good802.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liverpool towel is a £1.3M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
liverpool towel market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- £855K–£1.1M
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 65%
- Out of stock
- 8.5%
- Avg brand age
- 39 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
188
Top-5 brand share
77%
Top 20: 95%
Top-5 click share
22%
Top 20: 53%
Open market
21%
- Liverpool F.C.41%
- FOCO19%
- Hy-Pro12%
- RAWDEM3%
- Half Time Club3%
- Funko2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Top liverpool towel search terms
- liverpool gifts for men710K/yr
- liverpool591K/yr
- liverpool gifts for boys398K/yr
- liverpool fc191K/yr
- liverpool gifts167K/yr
- lfc gifts for men66K/yr
- lfc63K/yr
- liverpool fc gifts for men48K/yr
- liverpool fc gifts70K/yr
- liverpool water bottle26K/yr
Top liverpool towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Black)
Liverpool F.C.£23.264.8★1,914 rev
Liverpool FC Fleece Hoodie Blanket for Boys Teenagers One Size Kids Oversized Hoodie Liverpool Gifts for Boys (Red)
Liverpool F.C.£21.814.6★1,229 rev
Team Merchandise Phantom Signature Football
Liverpool F.C.£13.624.3★276 rev
Hy-Pro Officially Licensed Liverpool F.C 750ml Aluminium UV Sports Water Bottle Liverpool Water Bottle with Integrated Folding Straw - Neochrome Finish Leakproof Lightweight BPA Free
Hy-Pro£9.524.3★1,637 rev
Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior
Hy-Pro£11.274.3★149 rev
Newest
by launch date
RAWDEM Ronaldo #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Black 30)
RAWDEM£30.081 rev
FOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.562 rev
Hy-Pro Officially Licensed Liverpool F.C. Scribble Ball Size 2 Colour in Football with 5 Colouring Pens Stand & Pump Football Toys Liverpool Gifts for Boys and Girls 3+
Hy-Pro£11.29114 rev
Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior
Hy-Pro£11.27149 rev
Liverpool F.C. Towel for Men Women Teens Boys 100% Cotton Football Crest Quick Dry Beach Bath Towel for Swim Gym Holiday Shower Bath Supporters Gear 137x69cm (Black)
Liverpool F.C.£15.85150 rev
Trending
90-day click momentumFOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.564.0★
RAWDEM Ronaldo #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Black 30)
RAWDEM£30.085.0★
Liverpool FC Ultra Holdall
FOCO£31.304.6★
FOCO Liverpool FC Premier League EPL Club Crest Heather Grey Laptop Backpack Rucksack School Bag
FOCO£27.624.5★
FOCO Officially Licensed All Over Team Print Football Mule Slippers (Liverpool FC) (6/7 UK)
FOCO£15.844.4★
What buyers say about liverpool towel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Birthday present”
“Good value for money”
“Fits perfectly”
“Oversized hoodie for watching Football on TV, soft and warm”
“As described”
“Comfortable”
“Great design”
“Excellent quality, I was glad that i ordered the frame also”
“Looks good with plenty of room”
What buyers complain about
“Big”
“Really poor performance”
“To expensive for what you get”
“Leaky”
“broke within seconds”
“so unable to open or close the lid”
“its gone rusty inside at the bottom”
“its very thin”
“the pieces can be a little flimsy if you need to squeeze something in at a funny angle”
“will not inflate”
Top return reasons
Common questions
- Is liverpool towel profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 99 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the liverpool towel niche?
- 34 brands and 188 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in liverpool towel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.0%.
- When does demand for liverpool towel peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the liverpool towel niche?
- Listings span £4.16–£68.14; the average listing price is £14.25 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.