Liverpool Towel

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

3.6%

Market size, estimated

£1.3Ma year

Peak month

December7.1× the quietest month

Top search term

liverpool gifts for men710K searches a year

Listings sell for £14.25 on average, from £4.16 to £68.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £14.25 that is £7K to £11K a year per listing.

Average price

£14.25under the $15 to $100 sweet spot

Price range

£4.16–£68.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #234 within Artwork. It carries 803 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

93%

Out of stock, average day

8.5%

Average rank

#234in Artwork

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

803per listing

Listings tracked

99

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months