Is liverpool mug profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 99 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the liverpool mug niche?

34 brands and 188 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in liverpool mug?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.0%.

When does demand for liverpool mug peak?

Demand peaks in Apr–May–Jun–Jul–Dec; the busiest month runs 13.0× the quietest.

What does it cost to enter the liverpool mug niche?

Listings span £4.16–£68.14; the average listing price is £14.25 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.

liverpool mug

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Market size

Great£1.3M

£1.3M/yr · 2.6M searches

Price range

Great£4.16–£68.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.25

avg listing price — sweet spot $15–$100

Review moat

Good802.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, liverpool mug is a £1.3M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

liverpool mug market data

Units sold / yr: 60K–80K; avg 500–750/product
Revenue / yr: £855K–£1.1M; units × avg price
Conversion rate: 3.6%
Avg BSR: #234
Page quality: 0%
Prime: 93%
Sponsored: 65%
Out of stock: 8.5%
Avg brand age: 39 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

188

Top-5 brand share

77%

Top 20: 95%

Top-5 click share

22%

Top 20: 53%

Open market

21%

Liverpool F.C.41%
FOCO19%
Hy-Pro12%
RAWDEM3%
Half Time Club3%
Funko2%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -11.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 13.0×

Open Trend

Top liverpool mug search terms

liverpool gifts for men710K/yr +23.3%1.9% conv.
liverpool591K/yr -37.4%0.6% conv.
liverpool gifts for boys398K/yr -20.3%2.4% conv.
liverpool fc191K/yr +4.1%0.9% conv.
liverpool gifts167K/yr -1.8%1.5% conv.
lfc gifts for men66K/yr +6.5%1.4% conv.
lfc63K/yr -6.4%0.8% conv.
liverpool fc gifts for men48K/yr -5.9%2.2% conv.
liverpool fc gifts70K/yr -17.8%1.6% conv.
liverpool water bottle26K/yr +5.2%5.7% conv.

All search terms

Top liverpool mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Black)

Liverpool F.C.£23.264.8★1,914 rev

Liverpool FC Fleece Hoodie Blanket for Boys Teenagers One Size Kids Oversized Hoodie Liverpool Gifts for Boys (Red)

Liverpool F.C.£21.814.6★1,229 rev

Team Merchandise Phantom Signature Football

Liverpool F.C.£13.624.3★276 rev

Hy-Pro Officially Licensed Liverpool F.C 750ml Aluminium UV Sports Water Bottle Liverpool Water Bottle with Integrated Folding Straw - Neochrome Finish Leakproof Lightweight BPA Free

Hy-Pro£9.524.3★1,637 rev

Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior

Hy-Pro£11.274.3★149 rev

Newest

by launch date

RAWDEM Ronaldo #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Black 30)

RAWDEM£30.081 rev

1mo ago

FOCO Officially Licensed Liverpool FC Red Glide Backpack

FOCO£19.562 rev

5mo ago

Hy-Pro Officially Licensed Liverpool F.C. Scribble Ball Size 2 Colour in Football with 5 Colouring Pens Stand & Pump Football Toys Liverpool Gifts for Boys and Girls 3+

Hy-Pro£11.29114 rev

1y ago

Hy-Pro Officially Licensed Liverpool F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear Merchandise Great Football Gift Idea Junior

Hy-Pro£11.27149 rev

1y ago

Liverpool F.C. Towel for Men Women Teens Boys 100% Cotton Football Crest Quick Dry Beach Bath Towel for Swim Gym Holiday Shower Bath Supporters Gear 137x69cm (Black)

Liverpool F.C.£15.85150 rev

2y ago

What buyers say about liverpool mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent quality”

Gifting Purpose16%

“Birthday present”

Value For Money10%

“Good value for money”

Size-Overall5%

“Fits perfectly”

Warmth5%

“Oversized hoodie for watching Football on TV, soft and warm”

Advertised Vs Actual Product5%

“As described”

Comfort-Overall4%

“Comfortable”

Design-Overall3%

“Great design”

Frame Quality3%

“Excellent quality, I was glad that i ordered the frame also”

Storage Capacity3%

“Looks good with plenty of room”

What buyers complain about

Size-Overall25%

“Big”

Quality-Overall14%

“Really poor performance”

Value For Money9%

“To expensive for what you get”

Leak-Proof7%

“Leaky”

Durability6%

“broke within seconds”

Ease Of Use3%

“so unable to open or close the lid”

Rusts/Corrodes3%

“its gone rusty inside at the bottom”

Thickness3%

“its very thin”

Strength3%

“the pieces can be a little flimsy if you need to squeeze something in at a funny angle”

Frame Quality2%

“frame came split not happy”

Top return reasons

Size-Overall36%

Leak-Proof9%

Gifting Purpose8%

Defective Material/Parts7%

Quality-Overall5%

Stitch/Finish/Polish4%

Durability3%