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Liverpool Blanket

Fail

Shoppers spend only $17K a year here, so Liverpool Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£17K/yr21K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
58%top-5 click share · 6 brands · 22 sellers

Flapen Score

Liverpool Blanket against its category

The dotted line is the Home & Garden average. Past it, Liverpool Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Blanket 21K times last year and spent an estimated £17K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
4.7%
Market size, estimated
£17Ka year
Peak month
December12.0× the quietest month
Top search term
liverpool blanket13K searches a year

02 · Price

A sale here is worth £16.82.

Listings sell for £16.82 on average, from £9.32 to £31.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.82 that is £0 to £2K a year per listing.

Average price
£16.82inside the $15 to $100 sweet spot
Price range
£9.32–£31.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #460 within Home Textiles. It carries 507 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
81%
Out of stock, average day
8.1%
Average rank
#460in Home Textiles
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Liverpool Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Liverpool F.C.64%
  • FOCO19%
  • Official Liverpool6%
  • Premier Life Store4%
  • The Big Softy3%
  • Todd Linens3%
  • Open — no brand owns it (0%)

Demand

Liverpool Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Liverpool Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool blanket13K/yr
  • liverpool fleece blanket5K/yr
  • liverpool blanket fleece3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%+0.65

Big

a bit on the small side for 12 yr old boy

my son is a very petite 11-12 year old, it fits him perfectly so I would say anyone older or big for their age may find this a bit small

Thickness11%−0.05

Not as thick

its very thin

To thin

Arm Fit8%−0.08

arm length good body good shape just a little too short as it says oversized I wouldnt like to agree

Warmth6%+0.37

doesnt keep you all that warm

Value For Money6%

Not worth it

Love

Quality-Overall29%+0.73

Excellent quality

Looks and feels good quality so made an ideal Christmas gift

Good quality and lovely and soft

Warmth15%+0.37

Warm hoody

Warm and soft

Warm blanket appreciated by football mad grandson

Soft Feel9%

Lovely and soft

its so soft good quality

It was very soft and warm

Value For Money8%

Great value

Good value

Great money saver

Gifting Purpose7%−0.04

Great gift for the husband

Great gift

Great birthday present

Return

1.3% Return rate 69% Fixable by listing

Size-Overall69%▆▅▇▅▆█

Big

a bit on the small side for 12 yr old boy

my son is a very petite 11-12 year old, it fits him perfectly so I would say anyone older or big for their age may find this a bit small

Thin8%▁█▄▁▁▁
Material Quality6%▃▁▁▁█▁
Stitch/Finish/Polish4%▂▁▁█▁▁
Pockets/Compartments3%█▁▁▁▁▁

FAQ

Common Liverpool Blanket questions

Answered from the same tracked data.