How competitive is the Liverpool Blanket niche on Amazon United Kingdom?

6 brands and 22 sellers compete in Liverpool Blanket on Amazon United Kingdom. The top 5 Liverpool Blanket products take 58% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Liverpool Blanket?

Liverpool Blanket buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Arm Fit, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Liverpool Blanket niche?

Liverpool Blanket sells for £16.82 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.32–£31.32. The average incumbent carries 507 reviews — the moat a new listing must climb.

Liverpool Blanket

a small market ($17K/yr) — Liverpool Blanket doesn't clear our bar today.

Flapen Score

Skip it

Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51

This niche Category average · 5,777 niches

Is Liverpool Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Blanket is a £17K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Liverpool Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.4% over the last 90 days and 4.7% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr2K

Search volume / yr-40.4%21K

Conversion rate4.7%

Avg price£16.82

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 22

Top-5 product click share58%

Open market3%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Liverpool Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liverpool FC YNWA Fleece Blanket Bedroom Sports Gift

Price: £9.96
Rating: 4.4/5
Reviews: 133
Age: 2y ago

Liverpool F.C. Fleece Bed Blanket Soft Sofa Throw for Bedroom Travel Home Decor 125 x 150cm Birthday Gifts for Men (Red)

Price: £15.23
Rating: 4.7/5
Reviews: 307
Age: 2y ago

Liverpool F.C. Fleece Blanket Soft Throws Sofa Blanket Throw Liverpool FC Gifts for Men Teens Kids

Price: £14.64
Rating: 4.6/5
Reviews: 448
Age: 4y ago

Liverpool FC Ultra Holdall

Price: £31.32
Rating: 4.6/5
Reviews: 59
Age: 2y ago

Liverpool Fleece Blanket Throw Super Soft YNWA LIMITED EDITION

Price: £12.77
Rating: 4.6/5
Reviews: 505
Age: 6y ago

Newest

by launch date

FOCO Liverpool Blanket Fleece Super Soft Large Throw 120cm x 150cm | Warm Cosy Lightweight Sofa Bed Travel Black Blanket | Official LFC Supporters Gift for Men Women Kids

Price: £12.43
Rating: 4.8/5
Reviews: 7
Age: 10mo ago

Liverpool FC Officially Licensed Fleece Throw Sherpa Blanket | Super Soft Football YNWA Design | Warm Super Soft Feel Red Throw | Perfect for Home Bedroom Sleepovers & Camping | 120 x 150cm

Price: £18.40
Rating: 5.0/5
Reviews: 10
Age: 2y ago

Liverpool F.C. Fleece Bed Blanket Soft Sofa Throw for Bedroom Travel Home Decor 125 x 150cm Birthday Gifts for Men (Red)

Price: £15.23
Rating: 4.7/5
Reviews: 307
Age: 2y ago

Liverpool FC YNWA Fleece Blanket Bedroom Sports Gift

Price: £9.96
Rating: 4.4/5
Reviews: 133
Age: 2y ago

Liverpool FC Ultra Holdall

Price: £31.32
Rating: 4.6/5
Reviews: 59
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Liverpool F.C.64%
FOCO19%
Official Liverpool6%
Premier Life Store4%
The Big Softy3%
Todd Linens3%
Open — no brand owns it (0%)

Liverpool Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR4.7%Products16Brands6Top 5 Brands97%OOS Rate8.1%Rating4.6★Reviews507Avg BSR#460

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Top Liverpool Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liverpool blanket13K/yr -42.5%4.9% conv.
liverpool fleece blanket5K/yr -39.9%7.3% conv.
liverpool blanket fleece3K/yr -30.8%5.8% conv.

What reviews say buyers love and hate about Liverpool Blanket

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall29%

“Excellent quality”

Warmth15%

“Warm hoody”

Soft Feel9%

“Lovely and soft”

Value For Money8%

“Great value”

Gifting Purpose7%

“Great gift for the husband”

What buyers complain about

61% of reviews

Size-Overall31%

“Big”

Thickness11%

“Not as thick”

Arm Fit8%

“arm length good body good shape just a little too short as it says oversized I wouldnt like to agree”

Warmth6%

“doesnt keep you all that warm”

Value For Money6%

“Not worth it”

Liverpool Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Thin

3Material Quality

4Stitch/Finish/Polish

5Pockets/Compartments

Common Liverpool Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Blanket 37/100 on Amazon United Kingdom — Skip it. The niche generates £17K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -40.4% over the last 90 days.