liverpool blanket
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.82avg listing price — sweet spot $15–$100
Review moat
Good507avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.32–£31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 21K searches
According to Flapen's Amazon United Kingdom niche tracking, liverpool blanket is a £17K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
liverpool blanket market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #460
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 63%
- Out of stock
- 8.1%
- Avg brand age
- 58 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
22
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Liverpool F.C.64%
- FOCO19%
- Official Liverpool6%
- Premier Life Store4%
- The Big Softy3%
- Todd Linens3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -40.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Top liverpool blanket search terms
- liverpool blanket13K/yr
- liverpool fleece blanket5K/yr
- liverpool blanket fleece3K/yr
Top liverpool blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liverpool FC YNWA Fleece Blanket Bedroom Sports Gift
Liverpool F.C.£9.964.4★133 rev
Liverpool F.C. Fleece Bed Blanket Soft Sofa Throw for Bedroom Travel Home Decor 125 x 150cm Birthday Gifts for Men (Red)
Liverpool F.C.£15.234.7★307 rev
Liverpool F.C. Fleece Blanket Soft Throws Sofa Blanket Throw Liverpool FC Gifts for Men Teens Kids
Liverpool F.C.£14.644.6★448 rev
Liverpool FC Ultra Holdall
FOCO£31.324.6★59 rev
Liverpool Fleece Blanket Throw Super Soft YNWA LIMITED EDITION
Official Liverpool£12.774.6★505 rev
Newest
by launch date
FOCO Liverpool Blanket Fleece Super Soft Large Throw 120cm x 150cm | Warm Cosy Lightweight Sofa Bed Travel Black Blanket | Official LFC Supporters Gift for Men Women Kids
FOCO£12.437 rev
Liverpool FC Officially Licensed Fleece Throw Sherpa Blanket | Super Soft Football YNWA Design | Warm Super Soft Feel Red Throw | Perfect for Home Bedroom Sleepovers & Camping | 120 x 150cm
Liverpool F.C.£18.4010 rev
Liverpool F.C. Fleece Bed Blanket Soft Sofa Throw for Bedroom Travel Home Decor 125 x 150cm Birthday Gifts for Men (Red)
Liverpool F.C.£15.23307 rev
Liverpool FC YNWA Fleece Blanket Bedroom Sports Gift
Liverpool F.C.£9.96133 rev
Liverpool FC Ultra Holdall
FOCO£31.3259 rev
Trending
90-day click momentumLiverpool FC Ultra Holdall
FOCO£31.324.6★
The Big Softy Oversized Blanket Hoodie Kids - Teens Graphic Print Black Hoodie Blanket Sherpa Hooded Blanket Kids Oversized Hoodie Teens Blanket Hoodie Football Gift for Boys or Girls (Football)
The Big Softy£17.464.8★
Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Red)
Liverpool F.C.£20.424.8★
Liverpool FC Officially Licensed Fleece Throw Sherpa Blanket | Super Soft Football YNWA Design | Warm Super Soft Feel Red Throw | Perfect for Home Bedroom Sleepovers & Camping | 120 x 150cm
Liverpool F.C.£18.405.0★
Liverpool F.C. Oversized Hoodie Blanket For Men Official Football Gifts (Black)
Liverpool F.C.£23.244.8★
What buyers say about liverpool blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Warm hoody”
“Lovely and soft”
“Great value”
“Great gift for the husband”
“Very comfortable”
“Great fit”
“Good quality so thick and lush”
“Just as described”
“Very comfortable material”
What buyers complain about
“Big”
“Not as thick”
“arm length good body good shape just a little too short as it says oversized I wouldnt like to agree”
“doesnt keep you all that warm”
“Not worth it”
Top return reasons
Common questions
- Is liverpool blanket profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the liverpool blanket niche?
- 6 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in liverpool blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Arm Fit. The return rate is 1.3%.
- When does demand for liverpool blanket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the liverpool blanket niche?
- Listings span £9.32–£31.32; the average listing price is £16.82 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.