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Liverpool Bedding Double

Fail

The top 5 brands take 100% of clicks, so Liverpool Bedding Double is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£34K/yr20K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
61%top-5 click share · 5 brands · 30 sellers

Flapen Score

Liverpool Bedding Double against its category

The dotted line is the Home & Garden average. Past it, Liverpool Bedding Double is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Bedding Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Bedding Double 20K times last year and spent an estimated £34K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
8.5%
Market size, estimated
£34Ka year
Peak month
November3.2× the quietest month
Top search term
liverpool bedding double9K searches a year

02 · Price

A sale here is worth £20.13.

Listings sell for £20.13 on average, from £9.27 to £27.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.13 that is £0 to £2K a year per listing.

Average price
£20.13inside the $15 to $100 sweet spot
Price range
£9.27–£27.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #515 within Home Textiles. It carries 240 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
85%
Out of stock, average day
18.1%
Average rank
#515in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
240per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Liverpool Bedding Double products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Liverpool F.C.33%
  • Get Trend27%
  • FOCO20%
  • Liverpool11%
  • Character World9%
  • Open — no brand owns it (0%)

Demand

Liverpool Bedding Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Liverpool Bedding Double search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool bedding double9K/yr
  • liverpool double duvet set7K/yr
  • liverpool duvet set double4K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Bedding Double

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality30%−0.13

material feels cheap

Horrible material

Horrible material, smells very chemical, rough

Size-Overall18%−0.09

Tiny clock

I never look at the size as it was depicted

too big for double duvet

Quality-Overall14%+2.14

Poor quality bedding

Poor quality bedding. Loose threads, poor quality seams and pulled material on the duvet cover.

Disappointed with the quality

Stitch/Finish/Polish9%−0.05

poor quality seams

stitching come apart in the pillow

Color5%−0.02

colour faded at fold lines

The dye leaked

Love

Quality-Overall35%+2.14

Good quality duvet set

Good quality

The quality is perfectly fine for the price—nothing fancy,

Advertised Vs Actual Product9%+0.27

Better than I thought it would be

much better than expected

Exactly as described

Material Quality9%−0.13

Lovely material

Lovely material nice and soft

Nice material, popper bottom 10/10

Gifting Purpose9%+0.55

Ideal gift

Grandson loved it Birthday gift

Great quality, and a loved present

Value For Money8%+0.29

a good price

value for money

its great value

Return

0.7% Return rate 60% Fixable by listing

Size-Overall54%▅▆▇▂█▅

Tiny clock

I never look at the size as it was depicted

too big for double duvet

Material Quality12%▅▅▁█▁▄

material feels cheap

Horrible material

Horrible material, smells very chemical, rough

Stitch/Finish/Polish6%▁▁▆█▁▁

poor quality seams

stitching come apart in the pillow

Gifting Purpose3%
Washability3%▁▁▁▁▁█

FAQ

Common Liverpool Bedding Double questions

Answered from the same tracked data.