Live Mealworms
MaybeReturns run at only 0.0% of orders. But shoppers spend only $73K a year here, so Live Mealworms is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £73K/yr50K searches / yr
- 90-day growth
- +103.5%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 10 sellers
Flapen Score
Live Mealworms against its category
The dotted line is the Home & Garden average. Past it, Live Mealworms is stronger. Inside it, weaker.
Market
The Live Mealworms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Live Mealworms 50K times last year and spent an estimated £73K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +103.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +103.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £73Ka year
- Peak month
- May4.8× the quietest month
- Top search term
- live mealworms32K searches a year
02 · Price
A sale here is worth £12.67.
Listings sell for £12.67 on average, from £4.11 to £31.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.67 that is £3K to £6K a year per listing.
- Average price
- £12.67under the $15 to $100 sweet spot
- Price range
- £4.11–£31.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #67 within Bird & Wildlife Care. It carries 1,807 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 14%
- Out of stock, average day
- 1.5%
- Average rank
- #67in Bird & Wildlife Care
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,807per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Live Mealworms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Livefood UK Live Mealworms Regular size 250g bag
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 14y ago

The Mealworm Company LIVEFOODS DIRECT 500g Live Regular Mealworms 23-30mm Live Mealworms For Garden Birds. NEXT DAY DELIVERY ORDER BEFORE 12 NOON.
- Price
- £12.95
- Rating
- 4.7/5
- Reviews
- 394
- Age
- 3y ago

Mealworms Reptile Live Food 60g Tub 20-30mm
- Price
- £4.30
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 16y ago

Livefoods4u Live Mealworms 1kg Bulk Bag 20-30mm | High Protein Reptile Food | WiId Birds
- Price
- £19.82
- Rating
- 4.6/5
- Reviews
- 519
- Age
- 16y ago

Livefood UK Live Mealworms Regular size Letterbox pack (2 x 30g) will fit through standard letterbox
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 2y ago
Trending
90-day click momentum
Walter Products Calci Worms 10L Tub - Bird Food for Wild Birds - Packaged in a Reusable Bucket
- Price
- £14.20
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 3y ago

The Mealworm Company LIVEFOODS DIRECT 250g Live Regular Mealworms 23-30mm Live Mealworms For Garden Birds. NEXT DAY DELIVERY ORDER BEFORE 12 NOON.
- Price
- £9.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Walter Products Calci Worms 2kg Bag - Bird Food for Wild Birds Rodents and Amphibians
- Price
- £13.25
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 3y ago

The Mealworm Company LIVEFOODS DIRECT 2kg Regular Mealworms 25-30mm
- Price
- £31.67
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 7y ago

Livefood UK Live Mealworms Regular size Letterbox pack (2 x 30g) will fit through standard letterbox
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 2y ago
Newest
by launch date
The Mealworm Company LIVEFOODS DIRECT 250g Live Regular Mealworms 23-30mm Live Mealworms For Garden Birds. NEXT DAY DELIVERY ORDER BEFORE 12 NOON.
- Price
- £9.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Premium Wild Bird Food 5L Refill (5L Bag Calci Worms)
- Price
- £7.19
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 2y ago

Live Mini Mealworms - Insect Food - For Jumping Spiders and Invertebrates - Large Pot (50g)
- Price
- £8.41
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2y ago

Live Mini Mealworms - Insect Food - For Jumping Spiders and Invertebrates - Small Pot (25g)
- Price
- £7.01
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 2y ago

Livefood UK Live Mealworms Regular size Letterbox pack (2 x 30g) will fit through standard letterbox
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
10
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
7%
- Livefood UK31%
- The Mealworm Company LIVEFOODS DIRECT20%
- livefoods4u19%
- Reptile Livefoods10%
- Walter Products Wildlife and Aquatics6%
- Opus Vita6%
- Open — no brand owns it (3 brands, 7%)
Demand
Live Mealworms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×
Search terms
Top Live Mealworms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- live mealworms32K/yr
- mealworms live10K/yr
- live mealworms 1kg4K/yr
- live meal worms4K/yr
Reviews and returns
What reviews say buyers love and hate about Live Mealworms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
High Price
Expensive by good
not good value at all for the price
Very small size bag
Very tiny
appear to be a little larger
dead mealworms It also smells quite 'old'
they do smell a bit pungent so put somewhere you wont smell them everyday
smell awful
Very very poor quality
Rubbish
If you want people to keep buying your product then you really do need to improve the quality
does not match the description of what I paid for
Not a 5L bag, misleading
Not what I was hoping for
Love
Great thank you the birds will enjoy
Bird heaven
always happy Birds love it
Amazing value
Good Value
Good value for money
Excellent product
Good quality, clean appearance and sturdy tub
Quality product and great customer service
my delicious offerings
They taste very nice
Good food, birds love it
Great size
A nice big bag
Great size bag
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Live Mealworms questions
Answered from the same tracked data.









