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Live Mealworms

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $73K a year here, so Live Mealworms is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£73K/yr50K searches / yr
90-day growth
+103.5%search demand this quarter
Competition
53%top-5 click share · 9 brands · 10 sellers

Flapen Score

Live Mealworms against its category

The dotted line is the Home & Garden average. Past it, Live Mealworms is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Live Mealworms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Live Mealworms 50K times last year and spent an estimated £73K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +103.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+103.5%
Conversion, latest week
11.4%
Market size, estimated
£73Ka year
Peak month
May4.8× the quietest month
Top search term
live mealworms32K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £4.11 to £31.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.67 that is £3K to £6K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£4.11–£31.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #67 within Bird & Wildlife Care. It carries 1,807 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
14%
Out of stock, average day
1.5%
Average rank
#67in Bird & Wildlife Care
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,807per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Live Mealworms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

7%

  • Livefood UK31%
  • The Mealworm Company LIVEFOODS DIRECT20%
  • livefoods4u19%
  • Reptile Livefoods10%
  • Walter Products Wildlife and Aquatics6%
  • Opus Vita6%
  • Open — no brand owns it (3 brands, 7%)

Demand

Live Mealworms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×

Search terms

Top Live Mealworms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • live mealworms32K/yr
  • mealworms live10K/yr
  • live mealworms 1kg4K/yr
  • live meal worms4K/yr

Reviews and returns

What reviews say buyers love and hate about Live Mealworms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.01

High Price

Expensive by good

not good value at all for the price

Size-Overall22%−0.12

Very small size bag

Very tiny

appear to be a little larger

Smell14%−0.04

dead mealworms It also smells quite 'old'

they do smell a bit pungent so put somewhere you wont smell them everyday

smell awful

Quality-Overall9%+1.08

Very very poor quality

Rubbish

If you want people to keep buying your product then you really do need to improve the quality

Advertised Vs Actual Product6%−0.02

does not match the description of what I paid for

Not a 5L bag, misleading

Not what I was hoping for

Love

Pet Friendly26%

Great thank you the birds will enjoy

Bird heaven

always happy Birds love it

Value For Money25%−0.01

Amazing value

Good Value

Good value for money

Quality-Overall24%+1.08

Excellent product

Good quality, clean appearance and sturdy tub

Quality product and great customer service

Taste-Overall5%+0.30

my delicious offerings

They taste very nice

Good food, birds love it

Size-Overall4%−0.12

Great size

A nice big bag

Great size bag

FAQ

Common Live Mealworms questions

Answered from the same tracked data.