live mealworms
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Growth
Great+103.5%90-day search growth — must beat 0% to launch
Price range
Good£4.11–£31.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,807.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£73K£73K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, live mealworms is a £73K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
live mealworms market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 24%
- Out of stock
- 1.5%
- Avg brand age
- 65 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
10
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
7%
- Livefood UK31%
- The Mealworm Company LIVEFOODS DIRECT20%
- livefoods4u19%
- Reptile Livefoods10%
- Walter Products Wildlife and Aquatics6%
- Opus Vita6%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.5% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×
Top live mealworms search terms
- live mealworms32K/yr
- mealworms live10K/yr
- live mealworms 1kg4K/yr
- live meal worms4K/yr
Top live mealworms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Livefood UK Live Mealworms Regular size 250g bag
Livefood UK£9.324.6★566 rev
The Mealworm Company LIVEFOODS DIRECT 500g Live Regular Mealworms 23-30mm Live Mealworms For Garden Birds. NEXT DAY DELIVERY ORDER BEFORE 12 NOON.
The Mealworm Company LIVEFOODS DIRECT£12.954.7★394 rev
Mealworms Reptile Live Food 60g Tub 20-30mm
Reptile Livefoods£4.304.6★930 rev
Livefoods4u Live Mealworms 1kg Bulk Bag 20-30mm | High Protein Reptile Food | WiId Birds
livefoods4u£19.824.6★519 rev
Livefood UK Live Mealworms Regular size Letterbox pack (2 x 30g) will fit through standard letterbox
Livefood UK£5.814.6★566 rev
Newest
by launch date
The Mealworm Company LIVEFOODS DIRECT 250g Live Regular Mealworms 23-30mm Live Mealworms For Garden Birds. NEXT DAY DELIVERY ORDER BEFORE 12 NOON.
The Mealworm Company LIVEFOODS DIRECT£9.012 rev
Premium Wild Bird Food 5L Refill (5L Bag Calci Worms)
Hungry Wings£7.191,414 rev
Live Mini Mealworms - Insect Food - For Jumping Spiders and Invertebrates - Large Pot (50g)
Opus Vita£8.415 rev
Live Mini Mealworms - Insect Food - For Jumping Spiders and Invertebrates - Small Pot (25g)
Opus Vita£7.0113 rev
Livefood UK Live Mealworms Regular size Letterbox pack (2 x 30g) will fit through standard letterbox
Livefood UK£5.81566 rev
Trending
90-day click momentum
Walter Products Calci Worms 10L Tub - Bird Food for Wild Birds - Packaged in a Reusable Bucket
Walter Products Wildlife and Aquatics£14.204.6★
The Mealworm Company LIVEFOODS DIRECT 250g Live Regular Mealworms 23-30mm Live Mealworms For Garden Birds. NEXT DAY DELIVERY ORDER BEFORE 12 NOON.
The Mealworm Company LIVEFOODS DIRECT£9.015.0★
Walter Products Calci Worms 2kg Bag - Bird Food for Wild Birds Rodents and Amphibians
Walter Products Wildlife and Aquatics£13.254.5★
The Mealworm Company LIVEFOODS DIRECT 2kg Regular Mealworms 25-30mm
The Mealworm Company LIVEFOODS DIRECT£31.674.7★
Livefood UK Live Mealworms Regular size Letterbox pack (2 x 30g) will fit through standard letterbox
Livefood UK£5.814.6★
What buyers say about live mealworms
What buyers praise and complain about, mined from review topics.What buyers love
“Great thank you the birds will enjoy”
“Amazing value”
“Excellent product”
“my delicious offerings”
“Great size”
“Fresh & ultra quick delivery”
“Just as described”
“Appears and smells good quality”
“Reliable”
“they are very clean”
What buyers complain about
“High Price”
“Very small size bag”
“dead mealworms It also smells quite 'old'”
“Very very poor quality”
“does not match the description of what I paid for”
“Didnt taste them”
“Then it costs me £30 to get my car cleaned because of the do do”
“Wriggly”
“is in a thin bag”
“Dried Meal worms”
Common questions
- Is live mealworms profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +103.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the live mealworms niche?
- 9 brands and 10 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in live mealworms?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- When does demand for live mealworms peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.8× the quietest.
- What does it cost to enter the live mealworms niche?
- Listings span £4.11–£31.67; the average listing price is £12.67 (sweet spot $15–$100). The average incumbent carries 1,807 reviews — the moat a new listing must climb.