liquid lawn feed
Worth a lookShows low returns (0.1%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+194.1%90-day search growth — must beat 0% to launch
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Good£4.60–£29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Review moat
Okay2,558.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, liquid lawn feed is a £42K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
liquid lawn feed market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £44K–£55K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
93
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Miracle-Gro62%
- Flower Power14%
- Pro-Kleen7%
- Westland6%
- Vitax Ltd3%
- envii3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +194.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 93.3×
Top liquid lawn feed search terms
- liquid lawn feed20K/yr
- lawn feed liquid7K/yr
- liquid grass feed4K/yr
- liquid lawn fertiliser4K/yr
- grass feed liquid3K/yr
Top liquid lawn feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro Fast Green Lawn Food Concentrated Liquid 1 litre concentrate 100 m coverage
Miracle-Gro£5.704.6★581 rev
Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre
Miracle-Gro£8.854.3★4,258 rev
Flower Power Lawn Magic Premium Lawn Feed 5L Double Action Formula for Greener Grass and Stronger Roots
Flower Power£29.184.5★1,855 rev
Pro-Kleen Lawn Tonic Liquid Iron Sulphate Quality Ferrous Conditioner Fertiliser Grass Greener Turf Hardener | Long-Lasting for a Healthier Looking Garden | Helps Prevent Lawn Disease (5 Litres)
Pro-Kleen£13.834.4★942 rev
Miracle-Gro Water Soluble Lawn Food 1 kg
Miracle-Gro£4.604.5★6,997 rev
Newest
by launch date
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.76350 rev
Miracle-Gro Fast Green Lawn Food Concentrated Liquid 1 litre concentrate 100 m coverage
Miracle-Gro£5.70581 rev
Flower Power Lawn Magic Premium Lawn Feed 5L Double Action Formula for Greener Grass and Stronger Roots
Flower Power£29.181,855 rev
Westland Safelawn Liquid 1L Green
Westland£7.93120 rev
ALGA-SOL Cold Press Concentrate Seaweed Extract Ascophyllum Seaweed Extract 5Ltr Biostimulant Fertiliser Fertilizer Seaweed Plant Feed Organic Fertiliser Fertilizer
Mifica£16.30485 rev
Trending
90-day click momentumMiracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.764.4★
Miracle-Gro Water Soluble Lawn Food 2kg
Miracle-Gro£11.344.5★
envii SeaFeed Xtra Organic Seaweed Fertiliser Liquid Outdoor Plant Food Ideal for all Plants Lawns Gardens and House Plants Rich in Additional Nutrients - 1 Litre Makes up to 500L
envii£11.414.6★
ALGA-SOL Cold Press Concentrate Seaweed Extract Ascophyllum Seaweed Extract 5Ltr Biostimulant Fertiliser Fertilizer Seaweed Plant Feed Organic Fertiliser Fertilizer
Mifica£16.304.5★
Pro-Kleen Lawn Tonic Liquid Iron Sulphate Quality Ferrous Conditioner Fertiliser Grass Greener Turf Hardener | Long-Lasting for a Healthier Looking Garden | Helps Prevent Lawn Disease (5 Litres)
Pro-Kleen£13.834.4★
What buyers say about liquid lawn feed
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product and very easy to use”
“Worth the buy”
“As described”
“Easy to use”
“helps promote healthy growth without complicated application steps”
“Effective”
“Colour wise, Im relieved”
“Easy to use clear instructions”
“Very good design so very easy to use”
“Works and easy to apply using a sprayer or a watering can”
What buyers complain about
“Didn't work”
“Bottle leaks”
“makes it go very black”
“Unfortunately the top of the container is very difficult to remove”
“WASTE OF MONEY”
“I received 1x80m2 ad was very misleading”
“Lawn feed important read instruction before using”
“Terrible quality”
“Product came damaged”
“after spraying first 100m2 three times the bottles still half full of feed”
Top return reasons
Common questions
- Is liquid lawn feed profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +194.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the liquid lawn feed niche?
- 9 brands and 93 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in liquid lawn feed?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Color. The return rate is 0.1%.
- When does demand for liquid lawn feed peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 93.3× the quietest.
- What does it cost to enter the liquid lawn feed niche?
- Listings span £4.60–£29.18; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 2,558 reviews — the moat a new listing must climb.