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Liquid Chlorine

Maybe

Search demand grew +510.5% this quarter. But shoppers spend only $43K a year here, so Liquid Chlorine is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£43K/yr33K searches / yr
90-day growth
+510.5%search demand this quarter
Competition
59%top-5 click share · 14 brands · 18 sellers

Flapen Score

Liquid Chlorine against its category

The dotted line is the Home & Garden average. Past it, Liquid Chlorine is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Chlorine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Chlorine 33K times last year and spent an estimated £43K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +510.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+510.5%
Conversion, latest week
6.9%
Market size, estimated
£43Ka year
Peak month
July24.4× the quietest month
Top search term
liquid chlorine14K searches a year

02 · Price

A sale here is worth £18.85.

Listings sell for £18.85 on average, from £7.29 to £33.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.85 that is £2K to £5K a year per listing.

Average price
£18.85inside the $15 to $100 sweet spot
Price range
£7.29–£33.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #94 within Pools, Hot Tubs & Supplies. It carries 1,086 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
30%
Out of stock, average day
4.6%
Average rank
#94in Pools, Hot Tubs & Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,086per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Liquid Chlorine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

23%

  • Clearwater20%
  • Chemiphase15%
  • ChlorineXpress13%
  • Liquipak10%
  • Jennychem Industrial Chemicals10%
  • Dirtbusters9%

Demand

Liquid Chlorine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.4×

Search terms

Top Liquid Chlorine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid chlorine14K/yr
  • liquid chlorine for swimming pool10K/yr
  • chlorine liquid for swimming pool4K/yr
  • chlorine liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Chlorine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.10

Absolutely no effect

Did not find it effective

Didn't work

Smell9%−0.01

Smells very strong

It smells like swimming pools

A little bit smelly

Value For Money8%+0.16

not the cheapest at this volume

Very expensive for the size

Waste of money

Instructions/User Manual/Troubleshooting7%−0.08

No instructions

there's no information so wouldn't know what's in it anyway

no instructions on containers

Leak-Proof7%

Arrived leaking everywhere and has removed all writing and instructions

one had a small leak

Weak containers

Love

Quality-Overall24%+1.35

Amazing product never thought my patio would look this good again

No complaints

Excellent Product

Ease Of Cleaning24%+1.83

Useful cleaner

Incredible cleaning product

Great cleaner

Value For Money14%+0.16

great value for money

Excellent value

Good price

Advertised Vs Actual Product11%+0.28

Works as advertised

Does what it says

As described

Ease Of Use8%+0.52

Very easy to use with clear instructions

Easy to use

easy to mix

Return

0.1% Return rate 22% Fixable by listing

Leak-Proof30%▅█▅▄▃▄

Arrived leaking everywhere and has removed all writing and instructions

one had a small leak

Weak containers

Functionality-Overall17%▁▁▁▁▇█

Absolutely no effect

Did not find it effective

Didn't work

Advertised Vs Actual Product14%█▃▁▁▃▂

Doesn't do what it advertised

Doesn't do what it says

not as advertised

Filtration6%▁▁▁▁▄█
Size-Overall5%▁▁▁█▃▂

FAQ

Common Liquid Chlorine questions

Answered from the same tracked data.