Lionesses Football Merchandise
FailShoppers spend an estimated $19K a year here, so Lionesses Football Merchandise is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £19K/yr89K searches / yr
- 90-day growth
- -32.4%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 69 sellers
Flapen Score
Lionesses Football Merchandise against its category
The dotted line is the Home & Garden average. Past it, Lionesses Football Merchandise is stronger. Inside it, weaker.
Market
The Lionesses Football Merchandise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lionesses Football Merchandise 89K times last year and spent an estimated £19K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -32.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £19Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- womens football13K searches a year
02 · Price
A sale here is worth £10.07.
Listings sell for £10.07 on average, from £2.63 to £24.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.07 that is £0 to £1K a year per listing.
- Average price
- £10.07under the $15 to $100 sweet spot
- Price range
- £2.63–£24.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #701 within Artwork. It carries 486 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 8.2%
- Average rank
- #701in Artwork
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 486per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Lionesses Football Merchandise products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas UNISEX ADULTWOMEN SS EURO25 LGE
- Price
- £12.58
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 1y ago

Hy-Pro Reflex 2.0 Football Soccer Ball - Ideal Match Football for Training & Matches in All Weather Conditions - Pink Size 5
- Price
- £7.20
- Rating
- 4.0/5
- Reviews
- 306
- Age
- 4y ago

England Lionesses Cosmos Football Red 5 UK
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 3y ago

adidas UNISEX ADULTWOMEN SS EURO25 CLUB BALL
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 1y ago

UEFA Womens Champions League Playball - UWCL Officially Licensed Merchandise 9 Inch Ball PVC Construction Lightweight Design Ideal Football Gift for Kids & Adults
- Price
- £4.47
- Rating
- 3.2/5
- Reviews
- 232
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mitre Training FA Cup Football | High Performance Training Ball | Extra Durable Design White/Blue/Red 5 UK
- Price
- £10.18
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 9mo ago

NINE FIFA Basic Football Size 3 4 5 Ideal for Men & Women Gifts Soccer Ball Soft Touch TPE Foam Layer Perfect Bounce Moisten Needle Restricted Bladder (Pink 5)
- Price
- £9.21
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

adidas UNISEX ADULTWOMEN SS EURO25 LGE
- Price
- £12.58
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 1y ago

Football Gifts For Girls Football Gifts For Football Lovers Football Pocket hug Just A Girl Who Loves Footballs Football Themed Gifts For Girl Football Presents Keychain Football Stocking Fillers
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago

Hy-Pro Reflex 2.0 Football Soccer Ball - Ideal Match Football for Training & Matches in All Weather Conditions - Pink Size 5
- Price
- £7.20
- Rating
- 4.0/5
- Reviews
- 306
- Age
- 4y ago
Newest
by launch date
Hy-Pro Officially Licensed England Lionesses Baseball Cap - Quality Material with Adjustable Strap Comfortable Sports Fan Accessories - Stylish Blue Football Hat for Men and Women 58cm
- Price
- £14.87
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Mitre Training FA Cup Football | High Performance Training Ball | Extra Durable Design White/Blue/Red 5 UK
- Price
- £10.18
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 9mo ago

Russo Gift Signed A4 Print Display Unframed Lionesses Gifts Digitally Reproduced Signature (Unframed)
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Sporting Moments England Lionesses Euro 2025 Winners Commemorative Print with Reproduced Player Signatures (Unframed)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 11mo ago

Hy-Pro Officially Licensed Lioness Beanie Hat - Warm & Comfortable Winter Beanie Hats for Football Supporters - Cosy Red Hat with Team Logo
- Price
- £10.77
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
69
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 90%
Open market
18%
- Hy-Pro35%
- adidas23%
- UEFA9%
- Mitre6%
- NINE5%
- Top Trumps4%
- Open — no brand owns it (12 brands, 18%)
Demand
Lionesses Football Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Lionesses Football Merchandise search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- womens football13K/yr
- lionesses football merchandise36K/yr
- lionesses23K/yr
- lionesses football3K/yr
- england lionesses7K/yr
- womens football gifts4K/yr
- england womens football gifts3K/yr
Reviews and returns
What reviews say buyers love and hate about Lionesses Football Merchandise
We read the reviews and the return reasons for every product selling here.
“Cheap football”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lionesses Football Merchandise questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









