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Lionesses Football Merchandise

Fail

Shoppers spend only $19K a year here, so Lionesses Football Merchandise is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£19K/yr89K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
50%top-5 click share · 18 brands · 69 sellers

Flapen Score

Lionesses Football Merchandise against its category

The dotted line is the Home & Garden average. Past it, Lionesses Football Merchandise is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lionesses Football Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lionesses Football Merchandise 89K times last year and spent an estimated £19K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
2.1%
Market size, estimated
£19Ka year
Peak month
December5.8× the quietest month
Top search term
womens football13K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £2.63 to £24.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.07 that is £0 to £1K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£2.63–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #701 within Artwork. It carries 486 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
8.2%
Average rank
#701in Artwork
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
486per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lionesses Football Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£770£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

69

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

18%

  • Hy-Pro35%
  • adidas23%
  • UEFA9%
  • Mitre6%
  • NINE5%
  • Top Trumps4%
  • Open — no brand owns it (12 brands, 18%)

Demand

Lionesses Football Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Lionesses Football Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens football13K/yr
  • lionesses football merchandise36K/yr
  • lionesses23K/yr
  • lionesses football3K/yr
  • england lionesses7K/yr
  • womens football gifts4K/yr
  • england womens football gifts3K/yr

Reviews and returns

What reviews say buyers love and hate about Lionesses Football Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%+1.74

Cheap football

Poor Quality

Rubbish

Size-Overall20%−0.07

Bigger than I thought

Smaller than expected

Very small ball

Flatness14%−0.11

It was delivered flat

just keeps going flat

First went flat after a few weeks so we assumed it was a puncture

Durability8%−0.04

literally was coming off while I was pumping it up in my hands

Deflated after 2 days

Lasted two weeks before breaking

Inflation/Deflation8%−0.09

Not great it wouldnt fully pump up

now wont stay pumped up

Had to return it inflated three times couple hours later deflated

Love

Quality-Overall40%+1.74

Exceptional quality for price

Excellent product

Good quality football

Value For Money14%+1.09

Amazing value for money

Perfect and great for price

Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money

Color8%+0.74

Good colour

Good quality ball nice bright colours my neice loved it

The blue and orange star pattern is really vibrant

Design-Overall6%+0.03

Good design

Brilliant design and great quality for young fans

I love the design 9.5/10

Fun/Entertainment Experience6%+0.08

Great ball for my son

Good old school fun

Return

0.8% Return rate 30% Fixable by listing

Inflation/Deflation17%▃▇▄█▆▅

Not great it wouldnt fully pump up

now wont stay pumped up

Had to return it inflated three times couple hours later deflated

Size-Overall17%▄▁▃▆█▅

Bigger than I thought

Smaller than expected

Very small ball

Leak-Proof9%▄▁▁▃▇█

we realised it leaked from the valve

Color7%▁▁█▃▁█
Stitch/Finish/Polish7%█▇█▄▅▃

lasted only 2 games of indoor football - stitching is terrible

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Broken stitching

FAQ

Common Lionesses Football Merchandise questions

Answered from the same tracked data.