Skip to content

Lino Sheets

Fail

Shoppers spend only $32K a year here, so Lino Sheets is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£32K/yr49K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
61%top-5 click share · 12 brands · 18 sellers

Flapen Score

Lino Sheets against its category

The dotted line is the Home & Garden average. Past it, Lino Sheets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lino Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lino Sheets 49K times last year and spent an estimated £32K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
6.1%
Market size, estimated
£32Ka year
Peak month
December2.8× the quietest month
Top search term
lino sheets36K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £4.30 to £18.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.60 that is £3K to £5K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£4.30–£18.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #87 within Paper & Paper Crafts. It carries 359 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#87in Paper & Paper Crafts
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
359per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Lino Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Essential Arts31%
  • Zieler14%
  • ESSDEE11%
  • Lexicon Select11%
  • Artway9%
  • Los Gatos8%
  • Open — no brand owns it (6 brands, 16%)

Demand

Lino Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Lino Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lino sheets36K/yr
  • lino printing sheets7K/yr
  • soft cut lino3K/yr
  • lino for printing3K/yr

Reviews and returns

What reviews say buyers love and hate about Lino Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use19%+0.03

Terrible use

harder than what I am used to

Ease Of Cleaning12%−0.03

I had no chance of getting a good clean line

hard to get a clean cut

Color12%−0.08

I find these really dark

The new stuff is a lighter green than the other

Hard Feel11%−0.07

Too soft

harder than what I am used to

Stretchability/Expandability/Elasticity6%−0.04

Too stretchy

Love

Ease Of Use26%+0.03

Easy to carve

make the job easier

Easy to carve though

Quality-Overall17%+1.81

Great quality

seem to be good quality

Very pleased with product

Size-Overall11%+1.09

They are a good size to practice

This soft lino sheet set is fantastic for small

These were perfect with a variation of sizes

Soft Feel9%

this batch was very very soft

Soft

Value For Money6%+0.50

Great value on the price point for these will be purchasing again

good value for 10 sheets

Price point for a pack of 10 was acceptable

Return

0.3% Return rate 81% Fixable by listing

Size-Overall76%█▅█▇▅▆
Quality-Overall5%▁▁▁█▁▁

Difference in quality

Smell5%▁█▁▁▁▁
Color5%▁▁▁▁█▁

I find these really dark

The new stuff is a lighter green than the other

Ease Of Use5%▁▁▁▁▁█

Terrible use

harder than what I am used to

FAQ

Common Lino Sheets questions

Answered from the same tracked data.