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Lino Printing Kit

Fail

Demand is soft, at -22.2% this quarter, so Lino Printing Kit is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£82K/yr117K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
75%top-5 click share · 9 brands · 26 sellers

Flapen Score

Lino Printing Kit against its category

The dotted line is the Home & Garden average. Past it, Lino Printing Kit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lino Printing Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lino Printing Kit 117K times last year and spent an estimated £82K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
3.7%
Market size, estimated
£82Ka year
Peak month
December3.7× the quietest month
Top search term
lino printing kit78K searches a year

02 · Price

A sale here is worth £19.02.

Listings sell for £19.02 on average, from £8.75 to £35.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.02 that is £5K to £10K a year per listing.

Average price
£19.02inside the $15 to $100 sweet spot
Price range
£8.75–£35.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #182 within Paper & Paper Crafts. It carries 381 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#182in Paper & Paper Crafts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lino Printing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

26

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • ESSDEE40%
  • Los Gatos20%
  • Zieler17%
  • Joyawadori10%
  • Artway5%
  • LUFEIS3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Lino Printing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Lino Printing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lino printing kit78K/yr
  • lino cutting kit13K/yr
  • linocut kit8K/yr
  • lino kit4K/yr
  • lino print kit4K/yr
  • block printing kit4K/yr
  • lino cutting and printing kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Lino Printing Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting11%−0.07

The instructions aren't as good as I wanted however

The instruction booklet is basic

as the instructions had been cut

Durability11%−0.08

it fell apart

Unfortunately the roller has fallen apart on the first use

Quality-Overall8%−0.08

Not the best quality

imagine the worst quality items possible

Size-Overall7%−0.04

although quite small

The box is small

The rubber blocks supplied are small

Advertised Vs Actual Product7%−0.03

Contents misleading

The sales images on Amazon are quite misleading since they show different types of brayer

Love

Quality-Overall26%−0.08

The tools are decent quality for the price

Excellent quality kit

Excellent product

Value For Money16%+2.46

A decent kit for the money

A good kit for the money

really good value for money

Ease Of Use10%+0.58

easy to open

is easy to use

is very easy to handle

Instructions/User Manual/Troubleshooting9%−0.07

The instructions are very good

the instructions are clear

Instructions are included

Advertised Vs Actual Product4%−0.03

was as described

Everything as expected

Return

0.6% Return rate 7% Fixable by listing

Quality-Overall21%▁█▁▂▁▅

Not the best quality

imagine the worst quality items possible

Functionality-Overall18%▁▁█▅▁▁

they don't even work

Defective Material/Parts14%▁▁█▄▁▁
Product Condition7%█▁▁▁▁▁
Leak-Proof7%▁▁▁▁▁█

FAQ

Common Lino Printing Kit questions

Answered from the same tracked data.