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Lino Cutting Tools

Fail

Shoppers spend only $35K a year here, so Lino Cutting Tools is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£35K/yr74K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
53%top-5 click share · 20 brands · 49 sellers

Flapen Score

Lino Cutting Tools against its category

The dotted line is the Home & Garden average. Past it, Lino Cutting Tools is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lino Cutting Tools market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lino Cutting Tools 74K times last year and spent an estimated £35K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
4.6%
Market size, estimated
£35Ka year
Peak month
November2.3× the quietest month
Top search term
lino cutting tools52K searches a year

02 · Price

A sale here is worth £10.32.

Listings sell for £10.32 on average, from £3.81 to £29.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.32 that is £1K to £3K a year per listing.

Average price
£10.32under the $15 to $100 sweet spot
Price range
£3.81–£29.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #106 within Art & Craft Supplies. It carries 274 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
10.0%
Average rank
#106in Art & Craft Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lino Cutting Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

49

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

23%

  • ESSDEE40%
  • Artway11%
  • Major Brushes9%
  • QminTouyzs8%
  • ToqoGeri5%
  • WORUIB4%

Demand

Lino Cutting Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lino Cutting Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lino cutting tools52K/yr
  • lino cutter8K/yr
  • lino printing tools6K/yr
  • lino carving tools5K/yr
  • lino tools4K/yr

Reviews and returns

What reviews say buyers love and hate about Lino Cutting Tools

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use26%−0.10

very hard to use

Basically unusable

I did find the tools a bit tricky to use at first

Sharpness21%−0.12

Not as sharp as anticipated

Not sharp enough for linocutting

the actual sharpness of these tools is disappointing

Durability18%−0.10

it fell apart

Unfortunately the roller has fallen apart on the first use

Quality-Overall14%+1.17

imagine the worst quality items possible

Rubbish

Spend more on a quality product

Grip8%+0.07

Feels very feeble in the hand

also increases the risk of slips

Love

Value For Money31%+1.41

for the price amazing value

A good kit for the money

Good kit and good price

Quality-Overall30%+1.17

Great quality

The blades themselves are of decent quality and

Good quality cutting tool

Advertised Vs Actual Product8%+0.75

Works as advertised

Everything as expected

Grip6%+0.07

The handle feels comfortable in the hand

The first thing I noticed was that the handle feels comfortable to hold

The handles are designed to be comfortable to hold

Size-Overall5%+0.49

These were perfect with a variation of sizes

Return

0.6% Return rate 35% Fixable by listing

Size-Overall26%▆▅▆█▄▆
Quality-Overall24%▁▃▄▂▅█

imagine the worst quality items possible

Rubbish

Spend more on a quality product

Defective Material/Parts9%▁█▁▆▁▁
Strength7%▁▇█▂▁▁
Advertised Vs Actual Product5%▁▁█▁▁▅

FAQ

Common Lino Cutting Tools questions

Answered from the same tracked data.