lily of the valley plant
Worth a lookShows low returns (0.0%), but a small market ($17K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible63.55avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.98–£24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 36K searches
According to Flapen's Amazon United Kingdom niche tracking, lily of the valley plant is a £17K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lily of the valley plant market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£23K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,415
- Page quality
- 0%
- Prime
- 5%
- Sponsored
- 59%
- Out of stock
- 47.2%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
20%
- YouGarden35%
- GROWTANICAL16%
- Cambridge Farmers Outlet12%
- Carbeth Plants8%
- GKUHGCA6%
- junkondra4%
Demand
Weekly Amazon search volume, last 9 weeks — -5.0% search growth over the last 90 days.Top lily of the valley plant search terms
- lily of the valley plant11K/yr
- lilly of the valley plant6K/yr
- lily of the valley bulbs9K/yr
- lily of the valley plants3K/yr
- lily of the valley seeds3K/yr
- lilly of the valley bulbs4K/yr
Top lily of the valley plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YouGarden Lily of the Valley Perennial Plants Set of Three Established Plants in 9cm Pots Favourite Plant of Queen Elizabeth Shade Loving
YouGarden£15.314.1★358 rev
Convallaria Majalis Lily of The Valley Jumbo Planting Pips x 5 by Growtanical
GROWTANICAL£10.813.9★272 rev
3 x Bare Root Lily of The Valley (Convallaria majalis) Free UK Postage
Cambridge Farmers Outlet£12.484.5★13 rev
Convallaria Lily of The Valley 10 pips
YouGarden£11.874.1★40 rev
YouGarden Lily of The Valley Perennial Plants Established Plant in 9cm Pot Potted Plants for Gardens Shade Loving Flowering Plants. Lily of The Valley Plant for Garden
YouGarden£10.564.1★358 rev
Newest
by launch date
Rare Lily of The Valley rhizomes Low Maintenance Cold-Hardy Perennial Fragrant Suitable for Indoor and Outdoor Gardens Hardy Perennial Excellent Display-5 Bulbs-E
MUIEFDFUIUE£9.400 rev
Lily of The Valley Bulbs UK Lily of The Valley Plants for Garden Potted-Plants-Rhizome Excellent Display-3bulbs-m
MJKIJBBO£7.6711 rev
Premium Lily of the Valley Bulbs Simple to Grow Perfect for Gardens Cut Flowers & Enchanting Displays Winter Hardy Lily of the Valley Bulbs-3 Bulbs-A
GKUHGCA£8.948 rev
Carbeth Plants Convallaria Rosea Bare Root - Pink Lily of the Valley (3)
Carbeth Plants£11.651 rev
Lily of The Valley Bulbs Mix for Planting Now UK/Cut Flowers/Greening Flower/Strong Plants That Grow Well/Good for Containers/Natural Organic/Wedding Flowers.-5Bulbs-A
VJIDOSO£8.527 rev
Trending
90-day click momentum
YouGarden Lily of the Valley Pink Established Plant in a 9cm Pot Ready to Plant
YouGarden£10.783.0★
Carbeth Plants Lily of the Valley Convallaria Majalis 10.5cm Potted Plant Fragrant Spring Flowering Hardy Perennial for Shade Gardens
Carbeth Plants£16.653.4★
Convallaria Lily of The Valley 10 pips
YouGarden£11.874.1★
2 Convallaria Lily of The Valley Spring Garden Perennial Root White Flower Plant
Blue Magic Design£4.983.2★
Premium Lily of the Valley Bulbs Simple to Grow Perfect for Gardens Cut Flowers & Enchanting Displays Winter Hardy Lily of the Valley Bulbs-3 Bulbs-A
GKUHGCA£8.942.4★
What buyers say about lily of the valley plant
What buyers praise and complain about, mined from review topics.What buyers love
“they are growing so well”
“Great value for money”
“Advertised as established”
“Good quality”
“Great scent, easy to plant”
“Easy to plant and grow”
What buyers complain about
“not growing”
“I loose my money”
“Sadly all died in a month”
“Poor quality would not buy again”
“This plant I received completely dried”
“small”
“no bulb attached”
“No instruction on how to use it whatsoever”
Top return reasons
Common questions
- Is lily of the valley plant profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lily of the valley plant niche?
- 14 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in lily of the valley plant?
- Top complaints mined from reviews: Plant Growth, Value For Money, Durability. The return rate is 0.0%.
- What does it cost to enter the lily of the valley plant niche?
- Listings span £4.98–£24.57; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.