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Lily Bulbs

Fail

Shoppers spend only $4K a year here, so Lily Bulbs is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£4K/yr41K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
41%top-5 click share · 13 brands · 14 sellers

Flapen Score

Lily Bulbs against its category

The dotted line is the Home & Garden average. Past it, Lily Bulbs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lily Bulbs 41K times last year and spent an estimated £4K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.2%
Market size, estimated
£4Ka year
Peak month
March6.2× the quietest month
Top search term
lily bulbs17K searches a year

02 · Price

A sale here is worth £8.50.

Listings sell for £8.50 on average, from £4.80 to £17.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.50 that is £0 to £850 a year per listing.

Average price
£8.50under the $15 to $100 sweet spot
Price range
£4.80–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£850
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #583 within Plants, Seeds & Bulbs. It carries 211 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
58%
Out of stock, average day
25.0%
Average rank
#583in Plants, Seeds & Bulbs
Average rating
3.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lily Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£213£426£639£8511101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

23%

  • GreenBrokers25%
  • schone13%
  • Botanical Bliss12%
  • YouGarden11%
  • Oliwier's Bulbs10%
  • BNJKYUOKW6%

Demand

Lily Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.2×

Search terms

Top Lily Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily bulbs17K/yr
  • lilies bulbs5K/yr
  • lily bulbs for planting now uk6K/yr
  • lilly bulbs for planting now uk5K/yr
  • lilly bulbs4K/yr
  • lily seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Lily Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth46%−0.03

No sign of growth yet

None grew

Did not grow

Quality-Overall15%−0.17

not good quality

It is extremely disappointing that such substandard products passed quality control

This level of quality is simply not acceptable for the price charged

Value For Money7%+1.81

Would not waste your money

Wasted money

Absolutely waste of money

Size-Overall6%−0.05

TALLEST IS ONLY 80cm

Very small bulbs

Tiny bulbs

Natural Resource Wastage5%−0.34

Waste of money

Waste of time

Love

Plant Growth42%−0.03

they are already growing fast

Growing well

Good, healthy plants

Value For Money20%+1.81

GOOD PRICE

Good value for money for what it was

Excellent value

Quality-Overall15%−0.17

They are absolutely beautiful. see my photos

Good quality bulbs

Good quality

Size-Overall8%−0.05

a good size

Bull's were excellent condition good size

Nice size healthy looking bulbs

Instructions/User Manual/Troubleshooting4%+1.54

Good instruction

Informative instructions received

theyre for me 😀 - including great plant instructions

Return

0.1% Return rate 20% Fixable by listing

Moist/Dry28%▁█▁▁█▆
Plant Growth22%█▁▁▃▂▃

No sign of growth yet

None grew

Did not grow

Size-Overall12%▁▁▁█▅▁

TALLEST IS ONLY 80cm

Very small bulbs

Tiny bulbs

Material Quality8%▁▁▁█▁█
Advertised Vs Actual Product8%▁▁▁▁▁█

FAQ

Common Lily Bulbs questions

Answered from the same tracked data.