lily bulbs
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great211avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.50avg listing price — sweet spot $15–$100
Price range
Bad£4.80–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, lily bulbs is a £4K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lily bulbs market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £17K–£21K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #583
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 83%
- Out of stock
- 25.0%
- Avg brand age
- 45 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
14
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
23%
- GreenBrokers25%
- schone13%
- Botanical Bliss12%
- YouGarden11%
- Oliwier's Bulbs10%
- BNJKYUOKW6%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -16.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 6.2×
Top lily bulbs search terms
- lily bulbs17K/yr
- lilies bulbs5K/yr
- lily bulbs for planting now uk6K/yr
- lilly bulbs for planting now uk5K/yr
- lilly bulbs4K/yr
- lily seeds3K/yr
Top lily bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mega Pack Lilies | 15 Mixed Summer Flowering Bulbs | Bee & Butterfly Friendly | Eco Packaging | Premium Holland Selection Quality
GreenBrokers£10.654.0★1,683 rev
Mega Pack Oriental Lilies Bulbs | 15 Mixed Summer Flowering Bulbs | Bee & Butterfly Friendly | Eco Packaging | Premium Holland Selection Quality
GreenBrokers£9.264.0★1,683 rev
Perennial Calla Lily Bulbs Easy to Maintain Easily Pollinated - Grow in Beds Borders Patio Pots Excellent Display-2 Bulbs-G
Nyugs£8.913.8★37 rev
20x Ixia Mixed Bulbs African Corn Lily Mix Multi-Coloured Flowers Beautiful Autumn Planting Garden Perennial Plant Size 5/6
Oliwier's Bulbs£5.794.0★351 rev
Lily Plants Perennial- Fragrant Flowers- Rare and Beautiful Lily Bulbs Ideal for Rockeries- Borders & Indoor or Outdoor Displays-2bulbs-D
BNSOIDE£9.843.0★2 rev
Newest
by launch date
Perennial/Calla Lily Bulbs for Planting Now UK Quality Display Available in a Variety of Colors Ready to Plant-2bulbs-D
BNJKYUOKW£6.1313 rev
Perennial/Calla Lily Bulbs for Planting Now UK Quality Display Available in a Variety of Colors Ready to Plant-2bulbs-A
BNJKYUOKW£6.2313 rev
Perennial Calla Lily Bulbs Easy to Maintain Easily Pollinated - Grow in Beds Borders Patio Pots Excellent Display-2 Bulbs-G
Nyugs£8.9137 rev
Lily Plants Perennial- Fragrant Flowers- Rare and Beautiful Lily Bulbs Ideal for Rockeries- Borders & Indoor or Outdoor Displays-2bulbs-D
BNSOIDE£9.842 rev
Lily Bulbs for Planting Now UK Wedding Flowers Perennial-Mix Golden Jade Carving Feels Perfect Gorgeous-2bulbs-A
UIODERDC£7.301 rev
Trending
90-day click momentum
10 x Lilium Asiatic Mixed Delightful Mix of Bright Blooms Perennial Summer Flowering Bulbs for Your Beautiful Garden
schone£7.793.8★
Summer Flowering Bulbs Collection Perennial Plant Now for Your Beautiful Garden (8 x Lilies Oriental Mixed)
schone£7.403.7★
YouGarden Pollen-Free Lily Butterfly Double Collection Set of 10 Bulbs Ready to Grow On and Plant Out
YouGarden£10.325.0★
Perennial/Calla Lily Bulbs for Planting Now UK Quality Display Available in a Variety of Colors Ready to Plant-2bulbs-D
BNJKYUOKW£6.133.1★
Lily Plants Perennial- Fragrant Flowers- Rare and Beautiful Lily Bulbs Ideal for Rockeries- Borders & Indoor or Outdoor Displays-2bulbs-D
BNSOIDE£9.843.0★
What buyers say about lily bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“they are already growing fast”
“GOOD PRICE”
“They are absolutely beautiful. see my photos”
“a good size”
“Good instruction”
“my new favourite colour”
“Scented lily”
“Good strong bulbs, growing well”
“Everything is what Amazon said it would be”
What buyers complain about
“No sign of growth yet”
“not good quality”
“Would not waste your money”
“TALLEST IS ONLY 80cm”
“Waste of money”
“No colour at all”
“Issue with one part”
“in less than a month they grow up”
“nothing grew sadly”
“Beautiful flower just no scent”
Top return reasons
Common questions
- Is lily bulbs profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the lily bulbs niche?
- 13 brands and 14 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in lily bulbs?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for lily bulbs peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 6.2× the quietest.
- What does it cost to enter the lily bulbs niche?
- Listings span £4.80–£17.29; the average listing price is £8.50 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.