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Lighters Multipack

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $28K a year here, so Lighters Multipack is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£28K/yr240K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
39%top-5 click share · 27 brands · 65 sellers

Flapen Score

Lighters Multipack against its category

The dotted line is the Home & Garden average. Past it, Lighters Multipack is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lighters Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lighters Multipack 240K times last year and spent an estimated £28K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
1.1%
Market size, estimated
£28Ka year
Peak month
December3.8× the quietest month
Top search term
cool lighters71K searches a year

02 · Price

A sale here is worth £10.62.

Listings sell for £10.62 on average, from £3.21 to £22.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.62 that is £0 to £1K a year per listing.

Average price
£10.62under the $15 to $100 sweet spot
Price range
£3.21–£22.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #206 within Candles & Holders. It carries 1,071 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
10.1%
Average rank
#206in Candles & Holders
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,071per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lighters Multipack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£848£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

65

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

39%

Top 20: 74%

Open market

31%

  • CYJBAO28%
  • CTDMJ15%
  • LLIANG10%
  • LcFun10%
  • GIFTORCH4%
  • VVAY3%

Demand

Lighters Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Lighters Multipack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool lighters71K/yr
  • novelty lighter40K/yr
  • cool lighter39K/yr
  • novelty lighters15K/yr
  • funny lighters15K/yr
  • unique lighters9K/yr
  • fancy lighter9K/yr
  • dragon lighter9K/yr
  • funny lighter10K/yr
  • cool lighters for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Lighters Multipack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.05

it couldnt charge

Won't charge

Doesnt recharge

Durability12%−0.08

breaks super easily

Doesn't last

Broke a week in

Functionality-Overall12%−0.08

stopped working

Did not work

Doesn't work as intended

Battery Life8%−0.04

Terrible battery life

Wont charge after battery drained

Battery not good

Quality-Overall8%+1.18

Poor quality

It looks really cheap and badly made, the print quality is pretty poor and makes it look tacky

Total Garbage

Love

Quality-Overall17%+1.18

Excellent product

very well built with quality controls

Works well, solid build quality

Weight Light14%+0.94

Stylish lighter

Its slim and lightweight and has a nice dragon design

Good lighter

Charging10%−0.05

holds its charge very well

it charged quickly

Charge lasts a day

Ease Of Use7%+0.40

Easy to use

I go camping very handy

Easy to use and reliable

Gifting Purpose6%+0.50

Great for a gift

Brilliant gift idea

Beautiful gift

Return

0.4% Return rate 7% Fixable by listing

Functionality-Overall35%█▆▇▇▆█

stopped working

Did not work

Doesn't work as intended

Charging19%▆▇█▅▅▆

it couldnt charge

Won't charge

Doesnt recharge

Size-Overall5%█▄▃▃▂▇

not fit for purpose

A lot bigger than it looks in the picture didnt read the measurements

Really tiny

Leak-Proof5%▃▄▅▄█▇

it keeps leaking

Leaked

Returned as leaked gas from the bottom

Defective Material/Parts5%▆█▁▄▅█

Lighter is faulty

Maybe I got fault one

Item not working after only a month of use

FAQ

Common Lighters Multipack questions

Answered from the same tracked data.