lighters multipack
Worth a lookShows low returns (0.4%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,071.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.21–£22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 240K searches
According to Flapen's Amazon United Kingdom niche tracking, lighters multipack is a £28K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
lighters multipack market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £27K–£32K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 10.1%
- Avg brand age
- 41 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
65
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
39%
Top 20: 74%
Open market
31%
- CYJBAO28%
- CTDMJ15%
- LLIANG10%
- LcFun10%
- GIFTORCH4%
- VVAY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top lighters multipack search terms
- cool lighters71K/yr
- novelty lighter40K/yr
- cool lighter39K/yr
- novelty lighters15K/yr
- funny lighters15K/yr
- unique lighters9K/yr
- fancy lighter9K/yr
- dragon lighter9K/yr
- funny lighter10K/yr
- cool lighters for men9K/yr
Top lighters multipack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DMJJSD Torch Lighter Switchable Soft/Jet Flame Butane Pipe Lighter Refillable with Lockable Function Windproof Lighter Foldable Personalised Lighter Lighters for Men (Butane Not Included)-BlacK
CTDMJ£6.703.1★97 rev
CYJBAO Relief Dragon Dual Flame Lighter - Windproof Adjustable Jet & Soft Flame Refillable Butane Lighters for Candle BBQ Kitchen Camping(Without Butane)-Black Ice
CYJBAO£10.643.5★124 rev
lighter refillable lighters barbecue camping (lighter does not include fuel)
LLIANG£12.144.0★20 rev
Jet Lighter with Lock Function - Cool Windproof Adjustable Jet & Soft Flame Refillable Butane Lighter for Candle BBQ Kitchen Camping (Without Butane) -Rainbow Ice
CYJBAO£11.092.2★113 rev
Birthday Gifts for Men Him Dad Electric Plasma Dragon Lighter Portable Rechargeable USB C Lighter Windproof and Flameless for Outdoor Camping Fishing Cool Gadgets Gifts for Him Men
LcFun£9.344.6★1,283 rev
Newest
by launch date
Multi-Functional Foldable Windproof Lighter 2 In 1 Refillable Butane Gas Lighter Multi-Purpose Windproof Jet Red Flame Lighters Suitable For Barbecue Candles Outdoor Camping (Black)
DEJIN£13.4437 rev
Jet Lighter Relief Dragon Torch Lighters with Adjusting Flame Tool- Windproof Adjustable Jet & Soft Flame Refillable Butane Lighter for Kitchen Camping Gifts (Without Butane)-Black d
CYJBAO£10.0312 rev
BIRBANN Metal Keychain Lighter 2025 - Permanent Match Mini Waterproof Key Chain Kerosene Fillable Lighter - Survival Kit Gifts for Men Women Outdoor Camping Hiking (Golden)
BIRBANN£7.7910 rev
Birthday Gifts for Men Him Dad Electric Plasma Dragon Lighter Portable Rechargeable USB C Lighter Windproof and Flameless for Outdoor Camping Fishing Cool Gadgets Gifts for Him Men
LcFun£9.341,283 rev
Birthday Gifts for Men Him Dad: Electric Plasma Arc Lighter With Cool Poker Ace USB Rechargeable Lighter Flameless and Windproof Black Pocket Lighter for Men
LcFun£11.231,283 rev
Trending
90-day click momentumBIRBANN Metal Keychain Lighter 2025 - Permanent Match Mini Waterproof Key Chain Kerosene Fillable Lighter - Survival Kit Gifts for Men Women Outdoor Camping Hiking (Golden)
BIRBANN£7.793.6★
XTDMJ 2PCS Lighter Relief Dragon Dual Flame Torch lighter Windproof Adjustable Soft Flame and Jet Flame Refillable Butane Lighter for Kitchen Candle BBQ Camping(Gas not Included)
XTDMJ£7.653.7★
CTDMJ Torch Lighter - Switchable Soft/Jet Flame Refillable with Lock Windproof Foldable Personalised Lighter -Red
CTDMJ£6.181.8★
Jet Lighter Relief Dragon Torch Lighters with Adjusting Flame Tool- Windproof Adjustable Jet & Soft Flame Refillable Butane Lighter for Kitchen Camping Gifts (Without Butane)-Black d
CYJBAO£10.033.0★
Mens Lighter Adjustable And Refillable Black Pocket Vintage Black
Pure Best£14.693.4★
What buyers say about lighters multipack
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Stylish lighter”
“holds its charge very well”
“Easy to use”
“Great for a gift”
“good price”
“It works as described”
“Solid build”
“has the added bonus of being able to be used in all weather”
“Laser works well”
What buyers complain about
“it couldnt charge”
“breaks super easily”
“stopped working”
“Terrible battery life”
“Poor quality”
“costing over 30% of what I paid anyway”
“not fit for purpose”
“it keeps leaking”
“Overheated and almost caught fire”
“Lighter is faulty”
Top return reasons
Common questions
- Is lighters multipack profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 48 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lighters multipack niche?
- 27 brands and 65 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in lighters multipack?
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 0.4%.
- When does demand for lighters multipack peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the lighters multipack niche?
- Listings span £3.21–£22.44; the average listing price is £10.62 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.