Light Up Balloons
FailShoppers spend only $28K a year here, so Light Up Balloons is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £28K/yr81K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 20 sellers
Flapen Score
Light Up Balloons against its category
The dotted line is the Home & Garden average. Past it, Light Up Balloons is stronger. Inside it, weaker.
Market
The Light Up Balloons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Light Up Balloons 81K times last year and spent an estimated £28K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £28Ka year
- Peak month
- January3.2× the quietest month
- Top search term
- light up balloons37K searches a year
02 · Price
A sale here is worth £10.75.
Listings sell for £10.75 on average, from £4.19 to £27.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.75 that is £1K to £3K a year per listing.
- Average price
- £10.75under the $15 to $100 sweet spot
- Price range
- £4.19–£27.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #842 within Party Supplies. It carries 476 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #842in Party Supplies
- Average rating
- 3.87 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 476per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Light Up Balloons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OSDUE 10 Pack Light up LED Balloons with 24 Inches Lights Wedding Decorations Light Up Helium Balloon Reusable LED Bobo Balloons for Valentines Day Wedding Christmas Birthday Party Decoration
- Price
- £7.24
- Rating
- 2.9/5
- Reviews
- 611
- Age
- 3y ago

10 Pack LED Light Up Balloons - 20 Inches Clear Bobo Helium Glow in the Dark - Warm White for Valentines Day Birthday Wedding Christmas Decoration
- Price
- £10.68
- Rating
- 3.4/5
- Reviews
- 337
- Age
- 3y ago

Light up led balloons (warm white-12 sets with battery)
- Price
- £17.39
- Rating
- 3.6/5
- Reviews
- 412
- Age
- 4y ago

40 pcs Led Light Up Balloons Mixed-Colors Latex Balloons Flashing Lights 10-24 Hours for Dark Party Supplies Birthday Christmas Decorations Fillable with Helium&Air (Mixed Colors)
- Price
- £10.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

10 Pack Reusable LED Balloons Clear Light Up Balloons with Sticks + Air Pump Colorful Party Balloon Sets for Party Birthday Wedding Decoration
- Price
- £14.47
- Rating
- 3.5/5
- Reviews
- 170
- Age
- 4y ago
Trending
90-day click momentum
4-Pack 16 LED Light-Up Beach Balls Glow-in-The-Dark Floating Pool Toys with 16 Colors 4 Modes & Remote Inflatable Fun for Kids Adults Pool Parties Beach Games Backyard Events & Nighttime Decor
- Price
- £27.49
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

4-Pack 12 LED Light-Up Beach Balls Glow-in-The-Dark Floating Pool Toys
- Price
- £15.85
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

40 pcs Led Light Up Balloons Glow in the Dark Balloons Flashing Lights 10-24 Hours for Dark Party Supplies Birthday Christmas Decorations Fillable with Helium&Air (RGB)
- Price
- £10.70
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

40 pcs Led Light Up Balloons Mixed-Colors Latex Balloons Flashing Lights 10-24 Hours for Dark Party Supplies Birthday Christmas Decorations Fillable with Helium&Air (Mixed Colors)
- Price
- £10.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

Warm White Party Balloons 10Pieces Clear Bobo Balloons Helium Balloon Birthday Party Supplies Decoration for Valentines Day Birthday Wedding Christmas Decoration
- Price
- £10.10
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 12mo ago
Newest
by launch date
40 pcs Led Light Up Balloons Mixed-Colors Latex Balloons Flashing Lights 10-24 Hours for Dark Party Supplies Birthday Christmas Decorations Fillable with Helium&Air (Mixed Colors)
- Price
- £10.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

40 pcs Led Light Up Balloons Glow in the Dark Balloons Flashing Lights 10-24 Hours for Dark Party Supplies Birthday Christmas Decorations Fillable with Helium&Air (RGB)
- Price
- £10.70
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

4-Pack 16 LED Light-Up Beach Balls Glow-in-The-Dark Floating Pool Toys with 16 Colors 4 Modes & Remote Inflatable Fun for Kids Adults Pool Parties Beach Games Backyard Events & Nighttime Decor
- Price
- £27.49
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Warm White Party Balloons 10Pieces Clear Bobo Balloons Helium Balloon Birthday Party Supplies Decoration for Valentines Day Birthday Wedding Christmas Decoration
- Price
- £10.10
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 12mo ago

OSDUE Light Up LED Balloons 10 Packs 24 Inches Transparent Reusable LED Bobo Balloons for Valentines Day Wedding Christmas Birthday Supplies Decoration
- Price
- £7.13
- Rating
- 2.7/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
20
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- OSDUE25%
- Phyooest24%
- ALUNME15%
- Wliwwo12%
- AUAUY6%
- JOY SPOT!5%
- Open — no brand owns it (7 brands, 12%)
Demand
Light Up Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Light Up Balloons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light up balloons37K/yr
- led balloons20K/yr
- led balloons light up balloons7K/yr
- balloons with lights inside4K/yr
- light up balloons with led5K/yr
- light balloons3K/yr
- led balloon3K/yr
Reviews and returns
What reviews say buyers love and hate about Light Up Balloons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the balloons would quickly deflate
Impossible to blow up
they have inadequate depth to inflate
Bad quality
Rubbish
Absolute rubbish
Lights are not of equal brightness due to how they fall in the little pouches they are in inside the balloon
Not glow in the Dark
Doesnt Glow
Didn't last an hour before the helium escaped
Not longlasting
And dont pio last a long time
Very fiddly to assemble
Difficult to assemble
These balloons are difficult to assemble and require a lot of time and effort
Love
Glow baby glow
The LED lights are quite bright
give off a vibrant glow
Balloon qualitt is amazing
The balloons were of good quality
The overall quality is good - ours all worked perfectly
Excellent value for money
good deal
Worth the money
Inflation is straightforward
neither popped nor started to deflate
theyre very easy to inflate
Durable, and they look great
ours lasted well over 24 hours
Cute little bulb lighrs for hanging lanterns for party night hope they last a while
Return
2.4% Return rate 27% Fixable by listing
the balloons would quickly deflate
Impossible to blow up
they have inadequate depth to inflate
They are a bit larger than expected
a bit on the small size
They also go bigger than you think
Wrongly advertised
The photo is misleading
Most definitely NOT like the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Up Balloons questions
Answered from the same tracked data.









