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Light Up Balloons

Fail

Shoppers spend only $28K a year here, so Light Up Balloons is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£28K/yr81K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
65%top-5 click share · 13 brands · 20 sellers

Flapen Score

Light Up Balloons against its category

The dotted line is the Home & Garden average. Past it, Light Up Balloons is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Up Balloons 81K times last year and spent an estimated £28K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
3.2%
Market size, estimated
£28Ka year
Peak month
January3.2× the quietest month
Top search term
light up balloons37K searches a year

02 · Price

A sale here is worth £10.75.

Listings sell for £10.75 on average, from £4.19 to £27.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.75 that is £1K to £3K a year per listing.

Average price
£10.75under the $15 to $100 sweet spot
Price range
£4.19–£27.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #842 within Party Supplies. It carries 476 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#842in Party Supplies
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Light Up Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • OSDUE25%
  • Phyooest24%
  • ALUNME15%
  • Wliwwo12%
  • AUAUY6%
  • JOY SPOT!5%
  • Open — no brand owns it (7 brands, 12%)

Demand

Light Up Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Light Up Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up balloons37K/yr
  • led balloons20K/yr
  • led balloons light up balloons7K/yr
  • balloons with lights inside4K/yr
  • light up balloons with led5K/yr
  • light balloons3K/yr
  • led balloon3K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation25%−0.67

the balloons would quickly deflate

Impossible to blow up

they have inadequate depth to inflate

Quality-Overall9%+0.19

Bad quality

Rubbish

Absolute rubbish

Brightness/Shine/Glow8%+1.18

Lights are not of equal brightness due to how they fall in the little pouches they are in inside the balloon

Not glow in the Dark

Doesnt Glow

Durability7%+0.11

Didn't last an hour before the helium escaped

Not longlasting

And dont pio last a long time

Assembly/Installation6%−0.21

Very fiddly to assemble

Difficult to assemble

These balloons are difficult to assemble and require a lot of time and effort

Love

Brightness/Shine/Glow19%+1.18

Glow baby glow

The LED lights are quite bright

give off a vibrant glow

Quality-Overall17%+0.19

Balloon qualitt is amazing

The balloons were of good quality

The overall quality is good - ours all worked perfectly

Value For Money14%+1.08

Excellent value for money

good deal

Worth the money

Inflation/Deflation7%−0.67

Inflation is straightforward

neither popped nor started to deflate

theyre very easy to inflate

Durability7%+0.11

Durable, and they look great

ours lasted well over 24 hours

Cute little bulb lighrs for hanging lanterns for party night hope they last a while

Return

2.4% Return rate 27% Fixable by listing

Inflation/Deflation16%▅▁▇▅▄█

the balloons would quickly deflate

Impossible to blow up

they have inadequate depth to inflate

Functionality-Overall14%█▅▂▃▄▄
Size-Overall14%▄▅█▇▆▂

They are a bit larger than expected

a bit on the small size

They also go bigger than you think

Battery Inclusion11%▃▇▂▂█▃
Advertised Vs Actual Product11%▃▂▆█▆▄

Wrongly advertised

The photo is misleading

Most definitely NOT like the picture

FAQ

Common Light Up Balloons questions

Answered from the same tracked data.