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Levoit Humidifier

Fail

The top 5 brands take 100% of clicks, so Levoit Humidifier is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£122K/yr32K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
83%top-5 click share · 3 brands · 9 sellers

Flapen Score

Levoit Humidifier against its category

The dotted line is the Home & Garden average. Past it, Levoit Humidifier is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Levoit Humidifier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Levoit Humidifier 32K times last year and spent an estimated £122K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
8.0%
Market size, estimated
£122Ka year
Peak month
January2.8× the quietest month
Top search term
levoit humidifier22K searches a year

02 · Price

A sale here is worth £48.41.

Listings sell for £48.41 on average, from £27.41 to £80.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £48.41 that is £5K to £12K a year per listing.

Average price
£48.41inside the $15 to $100 sweet spot
Price range
£27.41–£80.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
6.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #20 within Heating, Cooling & Air Quality. It carries 17,861 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#20in Heating, Cooling & Air Quality
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,861per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Levoit Humidifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Levoit78%
  • DREO20%
  • PHILIPS2%
  • Open — no brand owns it (0%)

Demand

Levoit Humidifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Levoit Humidifier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.20

Broke

Broke after 1 day

Broke after a month

Ease Of Cleaning8%−0.05

But its an absolute pain to clean

Hard to clean

after around six months it still became impossible to clean thoroughly as some area is impossible to reach

Functionality-Overall8%−0.11

it no longer works

Doesn't work

Its never worked

Leak-Proof6%

spilled water everywhere

Leaked twice

Its leaking

Size-Overall6%

Quite large

To big,

A little larger than expected

Love

Quality-Overall16%+0.97

Great build quality

Excellent product

Good product, it last long, it make the room cool and fresh, it is well presentable

Noise Level15%+0.72

Very quiet

its not noisy

noise level is low

Advertised Vs Actual Product8%+0.71

Works as advertised

As described

Just what I needed

Value For Money7%+0.41

Good value for money

Good value

Worth the money

Efficiency7%+0.42

It works well

It does the job nicely

This product is highly effective

Return

6.6% Return rate 28% Fixable by listing

Functionality-Overall30%███▇█▇

it no longer works

Doesn't work

Its never worked

Size-Overall19%▇█▆▇▅▆

Quite large

To big,

A little larger than expected

Leak-Proof9%▇▆▅█▇▃

spilled water everywhere

Leaked twice

Its leaking

Smell4%▄▆▇█▆▅
Quality-Overall4%▃▄▇▃▄█

Bad quality

Rubbish

Absolute rubbish, made all my windows have water running down them

FAQ

Common Levoit Humidifier questions

Answered from the same tracked data.