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levoit air purifier filter

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 22Conversion 75Competition 25Returns 89Price range 71Avg price 83Brand share 16Review moat 24Quality gap 21

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great£18.18

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.70–£33.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£136K

£136K/yr · 107K searches

Competition

Okay70%

top-5 click share — a locked-up shelf

Review moat

Bad5,583.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, levoit air purifier filter is a £136K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

levoit air purifier filter market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£109K–£145K
units × avg price
Conversion rate
7.0%
Avg BSR
#30
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
7.0%
Avg brand age
31 months
Avg seller age
182 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

17

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Levoit57%
  • isinlive20%
  • Unikyy7%
  • PUREBURG5%
  • Gekufa5%
  • Laukowind2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top levoit air purifier filter search terms

  • levoit air purifier filter64K/yr
  • air purifier filter20K/yr
  • levoit filter9K/yr
  • levoit filter replacement5K/yr
  • air purifier filter replacement6K/yr
  • levoit air filter4K/yr
All search terms

Top levoit air purifier filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£14K20%£27K30%£41K40%£55K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about levoit air purifier filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good value for money”

Filtration18%

“These filters fit well”

Quality-Overall14%

“Just as good as branded”

Size-Overall11%

“Great fit”

Advertised Vs Actual Product9%

“Better than i expected”

Air Purification6%

“air quickly cleared - brilliant”

Efficiency4%

“Works well”

Ease Of Use3%

“Easy peasy”

Durability2%

“the ones in machine now are very good”

Smell2%

“The aroma pads are a nice touch as you can add whatever scent you like”

What buyers complain about

Smell15%

“the smell has not lessened”

Value For Money13%

“I wish Levoit would sell them at a sensible price”

Filtration9%

“For a filter of this price to fail in pretty much a month”

Quality-Overall6%

“Inconsistent quality”

Durability6%

“Doesn't last as long as the original”

Air Purification4%

“This doesn't fit the Levoit Core air purifier”

Functionality-Overall4%

“Very poor performance”

Size-Overall4%

“sorry had send back with the purifier was a little on the small side wat i needed it for thanks anyway”

Carbon Footprint2%

“theres hardly any carbon they don”

Eco Friendliness2%

“Disposing of old filter not environmentally sound”

Top return reasons

Size-Overall73%
Compatibility-Overall13%
Filtration7%
Functionality-Overall2%
Advertised Vs Actual Product1%
Product Condition1%
Smell1%
Value For Money1%
Quality-Overall1%
Color0%

Common questions

Is levoit air purifier filter profitable to sell on Amazon United Kingdom?
The niche generates £136K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (41/100).
How competitive is the levoit air purifier filter niche?
8 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in levoit air purifier filter?
Top complaints mined from reviews: Smell, Value For Money, Filtration. The return rate is 1.3%.
When does demand for levoit air purifier filter peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the levoit air purifier filter niche?
Listings span £7.70–£33.04; the average listing price is £18.18 (sweet spot $15–$100). The average incumbent carries 5,584 reviews — the moat a new listing must climb.