lettuce seeds
Worth a lookShows searches that convert (23.9% search→purchase), but prices mostly outside the sweet spot ($2.00–$9.96) keeps it on the watch list.
Conversion
Incredible23.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good626.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£104K£104K/yr · 113K searches
Avg price
Bad£3.86avg listing price — sweet spot $15–$100
Price range
Bad£2.00–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lettuce seeds is a £104K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lettuce seeds market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £77K–£97K
- units × avg price
- Conversion rate
- 23.9%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 69%
- Out of stock
- 4.6%
- Avg brand age
- 69 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
12%
- Mr Fothergill's32%
- Premier Seeds Direct24%
- Red Dragon Seeds13%
- Simply Garden12%
- Roselyn Seeds4%
- Meldon Seeds3%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.9×
Top lettuce seeds search terms
- lettuce seeds59K/yr
- salad seeds19K/yr
- lettuce seeds for planting uk17K/yr
- salad seeds for planting uk8K/yr
- cut and come again lettuce seeds uk5K/yr
- salad leaves seeds3K/yr
- mixed salad leaves seeds uk2K/yr
Top lettuce seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr Fothergills Lettuce Salad Bowl 1000 Seeds Mar-Aug Red/Green
Mr Fothergill's£2.614.6★55 rev
PREMIER SEEDS DIRECT - Lettuce Seeds - Gourmet LOOSELEAF Cutting Mix - 1500 Seeds
Premier Seeds Direct£2.974.4★1,099 rev
Gourmet Salad Mix Seeds | Mixed Lettuce Varieties | Red & Green Leaf Blend | Ideal for Baby Leaf & Cut and Come Again
Red Dragon Seeds£4.974.4★27 rev
Simply Garden Lettuce Little Gem Fresh Vegetable Seeds Leafy Salad Grow Your Own Garden
Simply Garden£3.214.4★375 rev
Fothergills Oh Sow Simple Lettuce Butterhead Vegetable Seeds Sow: MarAug Green
Mr Fothergill's£2.004.7★30 rev
Newest
by launch date
Lettuce Seeds 6 in 1 Pack Mixed Leaf Cos & Crisphead Little Gem Great Lakes Salad Bowl Red & Green Oriental Mix Grow Your Own Salad
Simply Garden£6.971 rev
Gourmet Salad Mix Seeds | Mixed Lettuce Varieties | Red & Green Leaf Blend | Ideal for Baby Leaf & Cut and Come Again
Red Dragon Seeds£4.9727 rev
Fothergills Oh Sow Simple Lettuce Butterhead Vegetable Seeds Sow: MarAug Green
Mr Fothergill's£2.0030 rev
Fothergills Oh Sow Simple Lettuce Little Gem Vegetable Seeds Sow: MarJul Green
Mr Fothergill's£2.2416 rev
Fothergills Oh Sow Simple Lettuce Loose Leaf Mix Vegetable Seeds Sow: MarAug
Mr Fothergill's£2.8110 rev
Trending
90-day click momentumLettuce Seeds 6 in 1 Pack Mixed Leaf Cos & Crisphead Little Gem Great Lakes Salad Bowl Red & Green Oriental Mix Grow Your Own Salad
Simply Garden£6.971.0★
Fothergills Oh Sow Simple Lettuce Little Gem Vegetable Seeds Sow: MarJul Green
Mr Fothergill's£2.244.4★
Roselyn Seeds All Year Round Lettuce Seed - 1000 Seed Packet - Crisp Butterhead Variety for Greenhouse or Outdoor Planting
Roselyn Seeds£3.494.6★
All-Year-Round Lettuce Seeds 450 Seeds of Crisp Butterhead Lettuce Suitable for Indoor & Outdoor Planting in Pots or Soil in Yard Balcony or Garden Packed in UK by Meldon Seeds
Meldon Seeds£3.104.4★
Mr Fothergills Lettuce Salad Bowl 1000 Seeds Mar-Aug Red/Green
Mr Fothergill's£2.614.6★
What buyers say about lettuce seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Good germination”
“Excellent value for money”
“Very good variety”
“Just as advertised”
“very good gift and”
“great selection with simple clear instructions”
“convenient”
“Good selection in one box”
“Very proficient”
“It was as expected fit for purpose”
What buyers complain about
“Very poor germination”
“Very poor quality control”
“Nothing like the picture”
“Fat and small”
“Absolutely nothing germinated”
“No instructions included”
“Cheap money that Wasted precious time”
“makes it hard to get the seeds out”
“Waste of money”
“with a little of other slighter darker and different types, nothing dark in either pack”
Top return reasons
Common questions
- Is lettuce seeds profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lettuce seeds niche?
- 14 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in lettuce seeds?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for lettuce seeds peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.9× the quietest.
- What does it cost to enter the lettuce seeds niche?
- Listings span £2.00–£9.96; the average listing price is £3.86 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.