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Leopard Print Blanket

Fail

Shoppers spend only $28K a year here, so Leopard Print Blanket is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£28K/yr136K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
60%top-5 click share · 16 brands · 26 sellers

Flapen Score

Leopard Print Blanket against its category

The dotted line is the Home & Garden average. Past it, Leopard Print Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leopard Print Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leopard Print Blanket 136K times last year and spent an estimated £28K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
1.3%
Market size, estimated
£28Ka year
Top search term
leopard print blanket83K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £6.56 to £39.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.71 that is £0 to £2K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£6.56–£39.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #1,246 within Home Textiles. It carries 971 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
17.4%
Average rank
#1,246in Home Textiles
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
971per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Leopard Print Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 rising

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

18%

  • DREAMLANDING40%
  • XeGe20%
  • BNuitland9%
  • Centhermy5%
  • JynxtoyZeal4%
  • Vessia4%

Demand

Leopard Print Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Leopard Print Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leopard print blanket83K/yr
  • leopard print throw18K/yr
  • cheetah print blanket13K/yr
  • leopard blanket7K/yr
  • leopard throw9K/yr
  • leopard print throw blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Leopard Print Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.07

Very poor quality

Nothing like it was in the picture tiny very poor quality tat

Advertised Vs Actual Product17%−0.08

Nothing like the picture

actually it looks really really not like the picture

Thin17%−0.08

A little thin

Value For Money8%+0.47

This is absolute waste of money

Weight Heavy8%+0.34

Heavy

Love

Quality-Overall25%−0.07

Decent quality

Good product definitely recommend

Great quality

Comfort-Overall18%+0.67

Nice and cosy

Love the whole blanket so comfy

Good quality sizing is good comfortable looks good value for money

Value For Money13%+0.47

Great value

But pleased to say it was worth it

Worth every penny

Soft Feel13%

Very soft

This is so soft and huge, great for the sofa or bed

It's beautiful, super soft, and, in my opinion, huge lol

Warmth9%+0.90

keeps you warm

warm

Well-made, not thick, so it can be used once the weather gets a little warmer

Return

2.1% Return rate 48% Fixable by listing

Size-Overall20%▁▅▆██▄

Bit smaller than I expected

Color18%▁▂▁█▄▄
Quality-Overall16%█▅▅▁▃▁

Very poor quality

Nothing like it was in the picture tiny very poor quality tat

Thin12%▅▇▃▁▁█

A little thin

Print Quality11%▇▅▅▁▆█

FAQ

Common Leopard Print Blanket questions

Answered from the same tracked data.