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Lemon Tree

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $67K a year here, so Lemon Tree is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£67K/yr75K searches / yr
90-day growth
+40.6%search demand this quarter
Competition
76%top-5 click share · 7 brands · 8 sellers

Flapen Score

Lemon Tree against its category

The dotted line is the Home & Garden average. Past it, Lemon Tree is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon Tree 75K times last year and spent an estimated £67K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+40.6%
Conversion, latest week
3.7%
Market size, estimated
£67Ka year
Peak month
May4.0× the quietest month
Top search term
lemon tree50K searches a year

02 · Price

A sale here is worth £23.93.

Listings sell for £23.93 on average, from £9.10 to £44.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £23.93 that is £2K to £6K a year per listing.

Average price
£23.93inside the $15 to $100 sweet spot
Price range
£9.10–£44.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #71 within Plants, Seeds & Bulbs. It carries 254 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
9%
Out of stock, average day
13.3%
Average rank
#71in Plants, Seeds & Bulbs
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lemon Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

8

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • YouGarden70%
  • Thompson & Morgan8%
  • Carbeth Plants5%
  • GardenersDream4%
  • 3FATPIGS4%
  • GardenNova4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Lemon Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.0×

Search terms

Top Lemon Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon tree50K/yr
  • lemon tree plant16K/yr
  • lemon plant7K/yr
  • lemon trees3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%+0.71

Very small

dissappointed in the size

Much bigger than I imagined

Plant Growth21%−0.29

Hardly growing

they haven't shown any growth

also no signs of flower

Value For Money9%+0.60

Not worth the money spent

Those complaining about the price

This does not reflect the price

Advertised Vs Actual Product7%−0.03

Not as expected

Very different from what the picture shows from what you are buying

Not as lge as pictured

Durability6%−0.28

within a day both had fallen off

Dead in 3 weeks

Slowly die off

Love

Plant Growth43%−0.29

Healthy Plant

plenty of new growth

well grown looks lovely

Quality-Overall16%+2.14

Good quality fast delivery

Good quality plants recommend

Excellent quality

Size-Overall11%+0.71

Great size

Was surprised by the size

Good size plants

Value For Money10%+0.60

Great value for money cost in garden centres twice price half the size

Excellent value for money

good price

Advertised Vs Actual Product6%−0.03

Better than expected

Exactly what I wanted

As Described

Return

0.1% Return rate 37% Fixable by listing

Advertised Vs Actual Product24%▁▁▆█▅▇

Not as expected

Very different from what the picture shows from what you are buying

Not as lge as pictured

Quality-Overall24%█▁▅▃▃▁

Not the best specimens

very poor quality

Plant Growth22%▁▁▁▁▂█

Hardly growing

they haven't shown any growth

also no signs of flower

Size-Overall11%▁█▁▁▂▂

Very small

dissappointed in the size

Much bigger than I imagined

Certifications4%▁▁▁█▁▁

FAQ

Common Lemon Tree questions

Answered from the same tracked data.