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Lego Vase

Maybe

The products selling today average only 3.7★. But demand is soft, at -61.5% this quarter, so Lego Vase is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£61K/yr221K searches / yr
90-day growth
-61.5%search demand this quarter
Competition
29%top-5 click share · 43 brands · 67 sellers

Flapen Score

Lego Vase against its category

The dotted line is the Home & Garden average. Past it, Lego Vase is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Vase 221K times last year and spent an estimated £61K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-61.5%
Conversion, latest week
3.0%
Market size, estimated
£61Ka year
Peak month
February4.3× the quietest month
Top search term
lego vase68K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £4.83 to £24.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.28 that is £928 to £2K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£4.83–£24.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£928–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,027 within Vases. It carries 88 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
10.9%
Average rank
#1,027in Vases
Average rating
3.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
71

04 · Newcomers

Amazon counts 1 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Lego Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

67

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

29%

Top 20: 66%

Open market

53%

  • Cumnvulnt13%
  • XunHe11%
  • Novstuf8%
  • AOOTE6%
  • Kaempe5%
  • Yibang5%

Demand

Lego Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Lego Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego vase68K/yr
  • vase for lego flowers23K/yr
  • lego flower vase23K/yr
  • lego flowers vase18K/yr
  • lego vase for flowers22K/yr
  • vase for lego flowers bouquet48K/yr
  • small vase for lego flowers6K/yr
  • vases for lego flowers7K/yr
  • lego vase for lego flowers bouquet6K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Vase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.15

The slates dont actually fit in

Far too small

Oversized

Strength14%−0.14

Flimsy

But it is very brittle

Very flimsy, not worth the money

Assembly/Installation13%+1.67

tricky to assemble

Difficult to put together

Extremely frustrating to put together

Quality-Overall8%

Absolute rubbish

Poor quality

what utter rubbish

Defective Material/Parts6%−0.10

Broken piece not a good buy

Parts break quicker than you can mend them

one piece completely shattered

Love

Assembly/Installation23%+1.67

Really easy to assemble

The assembly is pretty straight forward to assemble

Easy to put together

Quality-Overall10%

Decent enough as a vase

The blocks are good quality with no defects

Good quality

Value For Money7%+0.42

Good price for this lego

Good price

Excellent value for money

Color7%+0.89

love the colour

The colours are vibrant

There's a nice mix in terms of flower styles and colours

Design-Overall5%+0.17

It feels very built

Seems very well built

Overall, its a nice display piece once built,

Return

2.0% Return rate 46% Fixable by listing

Size-Overall38%██▆▆▅▆

The slates dont actually fit in

Far too small

Oversized

Defective Material/Parts23%▇▅███▅

Broken piece not a good buy

Parts break quicker than you can mend them

one piece completely shattered

Assembly/Installation7%▃▃▄▂▂█

tricky to assemble

Difficult to put together

Extremely frustrating to put together

Quality-Overall6%▄▄█▄▃▅

Absolute rubbish

Poor quality

what utter rubbish

Material Quality3%▁▄█▅█▄

FAQ

Common Lego Vase questions

Answered from the same tracked data.