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54

lego vase

Worth a look

Shows beatable incumbent ratings (3.7★), but soft demand (-61.5% this quarter) keeps it on the watch list.

Market size 15Growth 0Conversion 37Competition 86Returns 74Price range 47Avg price 27Brand share 93Review moat 96Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible87.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Okay£4.83–£24.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.28

avg listing price — sweet spot $15–$100

Market size

Bad£61K

£61K/yr · 221K searches

Growth

Bad-61.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, lego vase is a £61K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lego vase market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£56K–£74K
units × avg price
Conversion rate
3.0%
Avg BSR
#1,027
Page quality
0%
Prime
99%
Sponsored
92%
Out of stock
10.9%
Avg brand age
18 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

67

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

29%

Top 20: 66%

Open market

53%

  • Cumnvulnt13%
  • XunHe11%
  • Novstuf8%
  • AOOTE6%
  • Kaempe5%
  • Yibang5%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -61.5% search growth over the last 90 days.
10K6KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.3×

Top lego vase search terms

  • lego vase68K/yr
  • vase for lego flowers23K/yr
  • lego flower vase23K/yr
  • lego flowers vase18K/yr
  • lego vase for flowers22K/yr
  • vase for lego flowers bouquet48K/yr
  • small vase for lego flowers6K/yr
  • vases for lego flowers7K/yr
  • lego vase for lego flowers bouquet6K/yr
All search terms

Top lego vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£2K6%£4K8%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lego vase

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation23%

“Really easy to assemble”

Quality-Overall10%

“Decent enough as a vase”

Value For Money7%

“Good price for this lego”

Color7%

“love the colour”

Design-Overall5%

“It feels very built”

Size-Overall5%

“they fit perfectly”

Wood Quality4%

“The wood pieces feel well made”

Ease Of Use4%

“quick to use”

Strength3%

“The glass is clear and sturdy, with a nice weight to it, making it perfect for fresh flowers or decorative arrangements”

Display-Overall3%

“Good product for display”

What buyers complain about

Size-Overall14%

“The slates dont actually fit in”

Strength14%

“Flimsy”

Assembly/Installation13%

“tricky to assemble”

Quality-Overall8%

“Absolute rubbish”

Defective Material/Parts6%

“Broken piece not a good buy”

Value For Money6%

“Not worth the money”

Instructions/User Manual/Troubleshooting5%

“Instructions could be a bit clearer”

Wood Quality5%

“Cheap wood, wouldnt recommend”

Advertised Vs Actual Product4%

“false advertising”

Durability2%

“Breaks easily”

Top return reasons

Size-Overall38%
Defective Material/Parts23%
Assembly/Installation7%
Quality-Overall6%
Material Quality3%
Strength3%
Wood Quality3%
Instructions/User Manual/Troubleshooting2%
Advertised Vs Actual Product2%
Durability2%

Common questions

Is lego vase profitable to sell on Amazon United Kingdom?
The niche generates £61K/yr across 71 tracked products. 1 of 51 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the lego vase niche?
43 brands and 67 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in lego vase?
Top complaints mined from reviews: Size-Overall, Strength, Assembly/Installation. The return rate is 2.0%.
When does demand for lego vase peak?
Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the lego vase niche?
Listings span £4.83–£24.16; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.